Jack Song

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Why Social Media Is Everyone's Business -- Yours Included

A decade ago, it was Google that was shaping much of the business world. Today, it’s social media. But individual employees, from the CEO to sales and marketing reps aren’t getting their hands dirty enough to understand it or benefit from it. This is the problem Hearsay Social CEO and author of the</i> …

Customer Service

Your brand is an experience not a logo

Too often a new logo is seen as the antidote to real company issues, like churn or stagnation.<p>Logos are important, but in our hyperconnected world …

PayPal just poured millions into a popular startup that helps millennials invest by answering two simple questions

PayPal contributed the majority of the investment.<p>The raise brings Acorns' total funding to $62 million and aligns it with the biggest name in financial technology.<p>Acorns' goal is to capture millennial investors by boiling down the act of investing to small decisions, cofounder Jeff Cruttenden …

Lewk is an algorithmically curated monthly menswear box

Men hate shopping for clothes and think it’s a waste of time.<p>That’s the narrative perpetuated by the countless personal shopping and subscription clothing startups that have popped up over the past few years.<p>But most of these startups require customers to spend time engaging with a stylist before …

Startups

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges …

56 Smart City Startups

CB Insights:These are some of the segments that these startups are attacking:• <b>Parking</b> – Startups are improving the efficiency with which we park our …

Social ads influence Millennials' purchase decisions - Social Marketing

In their tenth 'Digital Democracy' study, Deloitte found that Millennials between the ages of 19 and 32 are significantly influenced by ads on social …

Here’s How Social Marketing Techniques Can Be Used For Social Good

Social marketing is more than just product awareness or brand building. For many companies, such as Heifer International, social marketing actually …

Here’s How the 2 Biggest Players in the Battle of the Drugstores Stack Up Head-to-Head

Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via …

How email marketing achieved 40% year-over-year growth for Realtor.com (webinar)

<b>Missed it? You can still tap into the insights shared recently by VB</b> <b>analyst Jon Cifuentes and guest panelist Realtor.com CMO Nate Johnson as they show how to</b> <b>how to break through the inbox instead of getting banished to email purgatory</b>.<p><b>Access the webinar on demand right here.</b><p>Although it predates …

CVS Health’s Marketing Chief on Turning the Pharmacy Brand Into a Healthcare Player

When CVS Health announced two years ago it will no longer sell or stock tobacco-related products, it was a game-changing move for the Woonsocket, …

Google Glass disappears from Twitter and Facebook

It was a good run, Google Glass. An early wearable technology sensation, you were on nerdy heads everywhere and had even managed to invade less …

Google Glass