Jack Ikard

36 Flips | 3 Magazines | 2 Likes | 1 Following | 1 Follower | @jackikard | Keep up with Jack Ikard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jack Ikard”

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out …

Want to buy some weed? Advertising marijuana is harder than you might think

More states are legalizing recreational and medical marijuana, and that means a new industry is emerging. Unfortunately for companies doing business …

Cannabis

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales often …

30 Most Creative Billboard Ads You'll Ever See

When it comes to outdoor advertising, billboards definitely take the prize. After all, companies invest so much money on each of these huge creations …

Guess What's Destroying the Middle Class?

Perhaps the biggest question in American political economy right now is why middle-class wages have been falling. There are three main hypotheses. …

Economics

Thanks to Google, TV Ads Are About to Start Watching You

Google is about to make ads on television work just like ads on the web. Through Google, advertisers will know how many times their ads were viewed. …

How To Build An Effective Social Media Publishing Schedule

If you want to get your social media streamlined this year, there are several areas that you can organize to make the process a whole less stressful. …

Why Mashable centers its video strategy on YouTube

Most publishers pushing into video try to get people to their sites and then use YouTube for marketing. Not so for Mashable, which is centralizing …

5 charts describe the digital state of fashion magazines

Vogue relaunched its website yesterday. And while this is the biggest effort to date by Vogue to translate its lush print experience to the …

10 Things In Advertising You Need To Know Today

1. <b>Twitter launched a teaching program for ad agencies called Flight School.</b>It's designed to help agencies navigate Twitter when new products come out, from ad formats to timeline changes. Omnicom Group and Starcom MediaVest Group are two agencies already testing the program.<p>2. <b>TubeMogul stock</b> …

Advertising

19 'Local And Natural' Brands That Are Owned By Giant Corporations

Of course, the brand downplays that it was sold in 2007 for nearly $1 billion to mega-corporation Clorox.<p>Brands like Burt's Bees attract environmentally conscious consumers. They rely on being marketed as local and natural, but many people have no clue that these brands are part of globe-spanning …

General Mills

11 Financial Books Every Young Person Should Read

Those of you who are seeking investing enlightenment are not going to find much of it on the web.<p>I suggest you log off, power down your computer, and read some books. Take your time. The months you spend perusing this list will be well spent.<p>I'd recommend reading at least the first four books …

Investing

Coca-Cola Made This Ad Entirely Out Of Footage Submitted By Its Fans [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:<p><b>Coca-Cola</b> debuted a new ad during the American Idol season finale last night that was made entirely out of footage submitted by fans. The company asked people to submit videos showing what it's like to take the first sip of a Coke using the …

Advertising

The Real Reason China Banned 'The Big Bang Theory'

Why are Chinese regulators picking on "The Big Bang Theory," which was just booted off Chinese online streaming platforms along with three other U.S. …

Stephen Colbert controversy illustrates extreme difference between TV and Twitter audiences

Whoever runs the “Colbert Report” Twitter account learned a valuable lesson Thursday night about the difference between tweeting a Stephen Colbert quote from the show, and tweeting a Stephen Colbert quote from the show taken completely out of context.<p>Because “The Colbert Report” TV audience and a …

"Look on my works, ye mighty, and despair!": Breaking Bad as Austerity Allegory

What follows should perhaps have the subtitle "Scattered Speculations on Breaking Bad" because it started as a post a few episodes into the final run …

Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign

Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most …

25 Creative Packaging Designs That Practically Sell Themselves

We often consider the products we use and their packaging to be two separate things – the product is the thing we want, and its packaging is a piece …

With latest ad, Apple wants to make Samsung turn green

Oh my, Apple strikes back in its ever so entertaining feud with Samsung… This time the occasion is Earth Day. Yes, really.<p>On April 22, ecologists celebrate Earth Day, a worldwide event dedicated to drawing attention to the problems of our environment. Earth Day also happens to be the perfect …

Tim Cook

One Of The Only Ways To Get Really, Really Rich

It's a simple investment. You only have to invest almost all of your money. On the upside, after a year you might earn 3 percent more. The downside? Any day you could lose it all, for reasons usually outside your control and that you will almost never see coming.<p>Would you make that investment? Of …

Entrepreneurship

Ten ways 3D printing could change space | Kurzweil

“Or there are certain processes that are effectively out of reach: take metallic injection molding, which produces very good quality parts, but you …

European Space Agency

5 ways to fight spin

Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested in “conscious uncoupling” than in what’s going on in …

Macaw - Stop writing code, start drawing it

Product design is one of the most sought after fields nowadays. In order to design products a design must have a grasp of the whole creative process, …

See Our Favorite (Real) Ads From the Final Season of 'Mad Men'

The year 1969 was full of landmark historical moments. Richard Nixon took office, Woodstock changed the face of pop music and Neil Armstrong was the …

Hey Brands, Facebook Isn't Screwing You

The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach …

BBDO Wins Bud Light Platinum from Translation

Omnicom Group's BBDO has picked up more business from Anheuser-Busch InBev, winning Bud Light Platinum and other line extensions of the brand from …

Ad Fraud Creates Worry For Some, Opportunity For Others

With its glaring fraud problem now exposed, the digital ad industry is scrambling, looking for solutions to show it's dealing with an issue that …

Why It's Hard to Be a Brand On Instagram

Brands have a bone to pick with Instagram.<p>The mobile photo- and video-sharing network now reports 200 million active users and sky-high engagement …

Suggestive Klondike TV Ad Gives New Meaning To Food Porn

Klondike has launched a new ice cream bar. And to support the line extension, the brand is using a little candy porn. Or at least that's the …

Snapchat 'Live Film' Introduces Taco Bell's Next Locos Taco

The name of the next Taco Bell Dorito taco is a mouthful: Spicy Chicken Cool Ranch Doritos Locos Tacos.<p>The chain is announcing the latest in the …