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3 E-Commerce Must Haves for 2016

We are two months into 2016, how prepared are you for the year ahead? Whether you are new to the online retail world or a seasoned professional, there's no such thing as doing too much to increase your sales. Here are a few tools I believe to be essential for a conversion fueled 2016:<p><b>Analytics</b> …

Marketing

14 books to read on your commute that will make you smarter about business

One way of combining the necessity of getting to our workplace with success is to spend the time reading or listening to books.<p>Here are my suggestions for great business books to read or listen to during your commute.<p><b>1.</b><b>"The</b> <b>E-Myth"</b> by Michael Greber. This is an excellent book about the myths …

Self-improvement

Why Organizations Don’t Learn

Virtually all leaders believe that to stay competitive, their enterprises must learn and improve every day. But even companies revered for their dedication to continuous learning find it difficult to always practice what they preach.<p>Consider Toyota: Continuous improvement is one of the pillars of …

Management
Marketing

10+7: Skills Needed for Digital Marketing Success

Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing …

Marketing

How to become an email powerhouse — and increase opens, clicks, and revenue (webinar)

<b>Email marketing is the undisputed</b> <b>marketing ROI leader</b><b>, the</b> <b>preferred channel</b> <b>for your customers—so why are you losing money?</b><p><b>Join our live webinar to find out from the experts how personalization can dramatically increase open rates, click-through rates (CTR), and revenue. Register here for …

Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to remember what …

AdWords

10 Expert Marketing Predictions for 2016 | Inc.com

It's that time of year again. A time to sit back and review what worked, what we learned and subsequently plan for big marketing wins in 2016.<p>Since each year is different with its own new set of challenges, I tapped into some digital marketing leaders to share their predictions for 2016:<p>1. Virtual …

Marketing

13 Free Courses to Make You a Business Badass

If you follow my writing at all (don’t worry, I don’t suspect that any of you do), you’d know that I’m a huge fan of <b>MOOCs</b>. The fact that people can …

Google Analytics

How To Get Data For A Specific List Of URLs In Google Analytics

When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a …

Google Analytics

Email Newsletters vs. Content Notifications: A Head-to-Head Comparison - Copyblogger

We use ConvertKit for our email marketing and proudly recommend them as a marketing partner.<br>Find out more here.<p>Remember when email newsletters were …

Marketing

How content marketing will change in 2016 – Mandeep Saran – Medium

How content marketing will change in 2016<p>With organizations investing more into digital content and customized videos, the SEO market is changing at …

6 Strategies for Humanizing Your Email Marketing and Increasing Engagement

In today's digital age, when so much of marketing takes place behind a computer screen, it's sometimes difficult to remember one of the most …

Marketing

Why Jack Dorsey Is Ready to Save Twitter

How he went from CEO reject to CEO savior.<p>On a fall day in 2010, Jack Dorsey stepped before his staff at Square, his payments startup, to deliver a pep talk at its weekly all-hands meeting. He was dressed in a rakish dark Prada suit and tie that was much more Don Draper than Silicon Valley …

Silicon Valley
Marketing

What Killed The Infographic?

If you’ve seen fewer experimental data visualizations lately, it’s only because the medium has grown up and gotten a job.<p>A few years ago, the Internet was awash in groundbreaking data visualizations. There was Aaron Koblin’s deeply influential map of flight patterns around the U.S. Periscopic’s …

Data Visualization

13 Podcasts for Growing Your Business | Inc.com

As podcasts rise in popularity, it's hard to know which ones to spend your precious time with. There are literally hundreds of thousands of business podcasts you can access from your phone at any given moment. I enlisted the help of podcast pro John Lee Dumas to showcase programs focused on …

Marketing

Ramp Up Your Brand with Lead Strategies on LinkedIn - Personal Branding Blog - Stand Out In Your Career

In order to encourage more exposure for your personal brand it’s important to be actively communicating with your fans and followers. With the right …

Marketing

Three Killer Strategies For Creating Content That Gets Noticed

While content marketing is not a new phenomenon, it’s a fast moving target that is constantly evolving. In fact, 93% of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your inspiration for forming new material comes from …

Marketing

5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People

So, if you haven’t heard of Meerkat yet, don’t waste another minute in the dark. Go check them out.<p>In a nutshell, Meerkat allows you to live video stream to all of your Twitter followers. Think live TV on Twitter. Meerkat allows users to instantly live stream whatever it is they are doing directly …

Marketing

How To Brand Yourself As An Expert In Your Field In 10 Steps

Have you ever heard of a little business term called “pre-framing”? Basically, this is how people perceive you before really knowing you.<p>If you know …

Marketing

21 Tools to Monitor and Grow Your Social Presence

Just about every company you talk to or read about has embraced the power of social media, particularly in recent years. Business owners and …

Infographics

Tumblr users had hilarious reactions to the color-changing dress

The entire internet lost its cool on Thursday night when a Tumblr user posted a picture of a dress along with the caption"guys please help me - is this dress white and gold, or blue and black? Me and my friends can't agree and we are freaking the f**k out."<p>Here's what that dress looked like, in …

Social Media

Inbound 101: 3 Major Inbound Components

Let's begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. …

Infographic: The Elements Of Brand Love In Content - #marketing

Onespot - a firm that provides content marketing services - put together an infographic that illustrates why emotional connection matters in content …

Are There Any Social Media “Musts” For B2B Companies?

Social media is transforming the world. Professionals are connected to colleagues, extended networks and brands through a constant flow of …

Public Relations

Top 12 Best Digital Marketing Tools For 2015

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is …

Marketing

The Ideal Work Schedule, as Determined by Circadian Rhythms

Humans have a well-defined internal clock that shapes our energy levels throughout the day: our circadian process, which is often referred to as a circadian rhythm because it tends to be very regular. If you’ve ever had jetlag, then you know how persistent circadian rhythms can be. This natural — …

Employment

How To Ruin Your Life (Without Even Noticing That You Are)

Understand that life is not a straight line. Life is not a set timeline of milestones. It is okay if you don’t finish school, get married, find a job …