Jackson Coram

27 Flips | 2 Magazines | 1 Like | 2 Following | @jaccoram | Keep up with Jackson Coram on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jackson Coram”

You Won't Believe How Incredibly Smart These Logos Are

Company logos are ubiquitous, yet they’ve remained pretty much the same since Bass Brewery first trademarked their red triangle logo in 1876. And for most people, only a few hundred logos are recognizable, the rest are so ambiguous that most of us end up scratching our head as to their relevancy. …

The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for …

The Four Questions Great Leaders Ask

<i>“Judge a man by his questions rather than his answers</i>.”<p>—Voltaire<p>Ever notice how great leaders ask the best questions?<p>A masterful leader will sit Yoda-like in a meeting, listening intently to the dialogue and then, with Zen Master timing, ask a question that will change the tenor, the focus and the …

7 Marketing Strategies That Work Better Than Advertising

Marketing used to mean advertising. If you wanted to sell something awareness on a mass scale was the shortcut. Remarkability or transparency didn’t …

Retailers embrace in-store mapping via smartphones to facilitate shopping | Retail Dive

Using aisle411’s in-store mapping platform, smartphone users can view, search and map products in retail stores. Users are able to locate products …

Amazon Is Working On A Plan To Deliver Your Groceries

Although Amazon Fresh has been around since 2007, it has never expanded beyond a few Seattle zip codes.<p>It's an experiment that hasn't gone any further.<p>And yet Amazon still appears to be working on a plan to roll out grocery delivery nationwide, according to a number of recent reports.<p>The logic …

Consumer Price Sensitivity and Deal Seeking Up in 2013

Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.<p>That …

Infographic: How does same-day fulfillment work?

Same-day fulfillment continues to capture the attention of retailers, whether direct delivery to the customer or in-store pickup. Last month’s …

Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew

A few weeks ago, one of my recent students asked me if there is anything I wish I had taught but never got around to teaching. I thought the question …

New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart

In her keynote speech at last year’s annual Netroots Nation gathering, Darcy Burner pitched a seemingly simple idea to the thousands of bloggers and web developers in the audience. The former Microsoft programmer and congressional candidate proposed a smartphone app allowing shoppers to swipe …

These 10 Ideas In Retail Innovation Will Change The Way You Shop

At Springwise, we rely on a network of over 15,000 spotters worldwide to send in fascinating and innovative new business ideas for us to review and write up. Of the hundreds of spottings we receive each day, many of the most interesting and surprising come from the world of retail, and it’s here …

Great Presentations: Tips From Great Presenters

I worked at Franklin Quest for four years right before they merged with Stephen R. Covey’s organization and became FranklinCovey. For a while we were not only the biggest Time Management Company, but the largest training company in the world. We would put on 300 or more seminars a month.<p>Hyrum …

Dick’s Sales, Stocks Drop Following Black Gun Ban

Last Christmas many Dick’s customers were sent one mean lump of coal in the form of a gift certificate. All customers who pre-ordered a Troy Carbine …

3 Reasons Your Sales Presentation Will Probably Fail

<b>1. Presenting Too Much Information</b><p>Presenting features and functions is like describing plastics used to make a telephone, rather than what that phone can mean to your life. What your solution IS and DOES has much less emotional impact than what it MEANS to them. Do this instead:<p>Limit your …

13 Slides That Landed Two Founders $500,000 In 3 Months

Seven weeks later, Buffer started generating revenue. Widrich dropped out of school and Gascoigne left his full-time job to grow their company. After two years of bootstrapping and growing the userbase to 55,000 accounts, the pair booked a one-way ticket to San Francisco.<p>They created a 13-slide …

EX-GOOGLER: Follow These 14 Tips At Your New Job

You want to do well, stand out, but also be a team player.<p>Back in 1995, Times Mirror Company President Al Casey shared some thoughts on what to do and what not to do after you take a new job.<p>Ex-Googler and venture capitalist Hunter Walk, who got to know Casey a few years before he passed away, dug …

The Shorter Your First Name, The Bigger Your Salary

Shorten it to Bill, Bob, Marc or a Cindy, if you want to work in the executive suite.<p>That's the message from a new study by TheLadders, an online job matching site, which says every extra letter in a person's first name may reduce her annual salary by $3,600.<p>Since short and sweet may equal a bigger …

Adobe: There Will Be No Creative Suite 7

No Illustrator CS7? No Photoshop CS7? What’s going on??<p>Many design firms buy the new Adobe Creative Suite whenever it comes out. After all, the software is a mainstay for anyone who creates on computers. But today, Adobe has announced that there will be no Creative Suite 7.<p><b>UPDATE: Read their</b> …

Procter & Gamble’s turnaround isn’t fast enough

CHART: If A Video Doesn't Go Viral Within 3 Days On The Web, It's Toast

Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its launch:<p>Unruly's Social Diffusion Curve measures a video's virality by …

Budweiser Thinks This New Can Will Attract Millennials

The can, whose shape is apparently inspired by Budweiser's logo, contains 11.3 ounces of beer compared to the original 12, and will be sold in 8-packs, the company told the St. Louis Post-Dispatch.<p>The design is intended to appeal to trend-seekers and "young adults who haven't yet tried a …

The Marlboro Man Still Sells Cigarettes

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over …

Startups Should Just Drop Their Marketing Team

I recently had a conversation with a marketing veteran, who came complete with an elite school MBA in marketing. I asked what he considered to be the purpose of a current marketing campaign. His response was "brand awareness."<p>I asked, "To what effect?" The answer was "to become a visible thought …

The Teen Who Got $30 Million From Yahoo Did Not Build His Startup's App (Or Invent Its Technology)

Summly is a news aggregation app.<p>We thought the deal was weird.<p>Here is why:<p>Summly never had many users or any revenues. Yahoo is shutting the app down. Yahoo is saying the point of the deal is to have Summly's CEO help lead the company in mobile.<br>• But Summly's CEO lives in London, where he is staying …

10 Leadership Lessons I Wish I Learned In My 20's

All of us would do well with a second bite at the apple, another chance to go back and do it all over again. Our mistakes, as much as our successes, define us and can help steer us forward today. With this in mind, here are 10 lessons learned over the last 20 years of doing business that are now …

How P&G Presents Data to Decision-Makers

Those of us who believe that managers make better decisions when key data are presented visually tend to get very excited about all the innovation going on in the graphical display of information. (For a sampling of some new and cool tools, see the popular Hans Rosling TED talk.) However, if you …