jessica ainslie

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What Makes Great Web Content?

Your website content needs to be many things if you want it to be searched for and valued by your customers and go viral. So what makes great web content? This slide deck has the answers.

Customers

7 Deadly Sins of Marketing

My presentation about the 7 Deadly Sins if Marketing at Target Marketing Mag's virtual conference. We cover a ton of stuff including:<p>- Metrics Driven Marketing<p>- Audience Segmentation<p>- Selling vs. Nurturing

The Complete Guide to LinkedIn Etiquette

LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career. But you'll …

Six Not-so-Obvious Tips to Attract Big Brand Advertisers

Every publisher wants to attract big brand advertisers, but it's not an easy task. Setting up a direct sales force is expensive and time-consuming, …

Creative Survey

Print! Tearing It Up is a new exhibition opening in June that will delve into the art of the independent magazine, looking at print publications from …

Art Galleries

How People Discover New Brands

The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by …

The Marketer's Guide to Actionable Data [Infographic]

Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that …

The Beginner's Guide to Vine

Vine's meteoric rise through the social media world comes as little surprise to anyone who's browsed through the looping six-second video clips that …

How to Succeed Online (Even if You Aren't a Rock Star) - Copyblogger

Yesterday on Google+, Charlotte Pierce made a very sensible remark.<p>By the way, does everyone have to be a hotshot, guru, or a rock star? How about …

Content Marketing

How to Add Social Selling to Your Marketing Mix

For years, sales professionals were considered a primary source of product information, providing recommendations and expertise that customers relied …

2014: Three digital marketing trends for the year ahead

en_GB<p>article<p>What will 2014 bring for digital marketers and what should they expect from the fast-paced online arena? Marketing Week picks out three …

Study: 1/3 of Women in U.S. Use Pinterest

Pinterest's popularity in the United States has surged in the last year, particularly among women, according to a new study.<p>The social bookmarking …

31 Must-Read Social Media Marketing Articles

Shares 5K<p>Are you looking for rich and insightful blog posts to boost your social media marketing?<p>We asked our writers to share their favorite social …

Best in Show: Our Favorites From the 2013 L.A. Auto Show

What was once a relatively small-potatoes event on the international auto show circuit now plays host to a number of major debuts, and we were on the scene at the 2013 Los Angeles auto show to comprehensively cover all the new sheetmetal. This year, a wide array of concept and production vehicles …

Christmas 2013: Best books of the year for young children

A selection of the best guide books for young travellers to space, taking in elephants and dinosaurs along the way<p>If you’re the sort of person who frets over selecting the most improving and educational books for the little people in your life, then this year <b>Neil Gaiman</b>gave you dispensation to …

Books

Cheese Made From Skin Microbes Might Be The Only Cheese I’d Ever Turn Down

As many of our regular readers may have gleaned from past posts, we here at Consumerist HQ are pretty big fans of cheese. Grill it in a sandwich, …

Waitress Says She Was Fired For Not Covering Customers’ $96 Bill After Dine-And-Dash

As we’ve looked into in the past, while there are many employers who might hold servers accountable for an unpaid bill (this side-eye glance is for …

One social network you’ve never heard of drives 20% of all social commerce

60 percent of social shopping starts on Facebook. 15 percent starts on Pinterest, and a little five percent wedge begins on Twitter. But there’s one network you’ve probably never heard of that drives more than Pinterest and four times more social shopping traffic than Twitter.<p>It’s called …

Web Psychology - Whiteboard Friday

Hi everyone. My name is Nathalie Nahai. I'm the web psychologist, and today I'm on Whiteboard Friday. So I'm going to be talking with you about web …

9 Lessons from an $11m Marketing Campaign

The John Lewis Christmas 2013 campaign has smashed it virally. Since it launched two weeks ago it's had:<p>8 million views on YouTube<br>• 150k Twitter …

Marketing

17 Adorably Dangerous Animals

Everybody loves cute pictures of animals — and if you say you don't, you're lying. But sometimes the usual fair of kittens and puppies can seem a …

No Cheap Shots With This $300 Bluetooth Basketball

Basketball season is under way. Time to sweep the hardwoods, lace up your sneakers, charge the ball, and fire up your smartphone.Wait, <i>what</i>?That was …

Sports Coaching

Young Marques - Sneakerhead (Feat. Wale)

Sevyn Streeter - 'Call Me Crazy' [Teaser] - Rap-Up

Somebody call a doctor. Sevyn Streeter is losing her mind over love in the video for “Call Me Crazy.” Following the snippet for “nEXt,” the …

Eminem Talks Pop Stardom, Fame, & Overcoming Drug Addiction - Rap-Up

Eminem’s in-depth conversation with BBC Radio 1 host Zane Lowe continues. In Part 2 of 4, the hip-hop icon opens up about producing and his love for …

Raekwon - So Good (Remix)

New Music: J. Holiday - 'Incredible' - Rap-Up

Six years ago, J. Holiday scored a top 5 hit with his Dream-penned single “Bed.” Now he’s back with another bedroom banger. On his new single …

Bow Wow - I’m Addicted (Official Music Video)

New Music: K. Michelle - 'Christmas Night' - Rap-Up

It’s going to be a blue Christmas for K. Michelle. Instead of feeling the joy of the holidays, the R&B songstress is left alone and brokenhearted. …