Iza

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Obama Team Gives Trump Advice: White House Survival Guide

It’s one thing to be elected President of the U.S. Learning how to do the job usually takes longer<p><b>A Presidential handoff comes with established rites</b> …

Donald Trump

Infuse Your Brand With Emotion And Meaning

In his business memoir "Onward: How Starbucks Fought for Its Life Without Losing Its Soul," Starbucks CEO Howard Schultz describes the role of merchants in unlocking a product's "magic." As he writes:<p><i>"We take something ordinary and infuse it with emotion and meaning, and then we tell its story over</i> …

The Business Model Of Luxury Brands

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis …

New Research on Overcoming Loneliness

New research finds the brains of lonely people respond more negatively to social stimuli<p>I was feeling lonely one recent weekend. I craved company, but friends and family all seemed to be on vacation or busy. So I arranged to chat with a friend who lives in another city, signed up for a group kayak …

Loneliness

Inside the food industry: the surprising truth about what you eat

Photograph: Franck Allais for the Guardian<p>Food engineers can now create a ‘natural’ mature cheese flavouring within 72 hours.<p>276<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/2/17/1424172457409/ace179b6-e075-4486-b6aa-a905ed82394e-460x276.jpeg<p>460<p>Photograph: Franck Allais for the …

Food Industry

The no-baby boom

Social infertility, baby regret and what it means that shocking numbers of women aren’t having children<p>Catherine-Emmanuelle Delisle does not seem, at …

Sex and the City

100 Years of Commercial Flight

​In 1914, an entrepreneur named Percival Fansler saw the opportunity for a regular air service across the bay. He knew it would significantly cut the …

14 Lazy Ways To Seem Smarter Than You Actually Are

You probably won't fool an actual smart person. But it's worth a shot.