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When and How to Update Your Social Media [Infographic]

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a …

The 10 Stages of the Creative Process

The question of what creativity is and how it works will perhaps remain humanity’s most unanswerable — but that hasn’t stopped us from trying. On the heels of Neil Gaiman’s recent reflection on the subject comes one from filmmaker Tiffany Shlain, founder of the Webby Awards and daughter of the …

Oliver Jeffers Author Film 2013

Snapchat for Marketing: Who Really Uses It? [Infographic]

<i>Should marketers “Snap” to it?</i><p>Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a …

Social Media

10 Free Marketing Tools For Small Business

Buying software is easy when you’re a big company – you can make providers fight for your contract. They tailor services to your needs, cut prices …

Infographics

6 Straight Content Writing Tips for a Better Blog

It’s no secret that content marketing will play a HUGE role in 2016 and beyond.<p>Aside from the fact that people these days consume a lot of content in …

The Bootstrapper’s Guide to Startup PR

<i>"PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig</i>The …

Public Relations

5 Essential Items for Your Small Business Website

Inspired Magazine <br>Inspired Magazine - creativity & inspiration dailyWant your business to reach new customers? Push print and commercial advertising …

Social Media

7 Tools That Make Facebook Marketing Easy

As Facebook continues to drive the world’s social media standard, the question must be asked:<p><i>What are the best marketing tools available for Facebook?</i><p>…

The cleverest billboard?

In Vienna, this award-winning Mini advert changes colour with the stoplight.<p>Next to flashing Internet banners and late-night telemarketers, the roadside billboard may be the most maligned of advertising forms. The concept of the large-scale outdoor advert pre-dates the automobile by several …

Vienna

Customer Experience as competitive advantage

The New Wave Of Selling On Mobile And Social

Dan Leberman Contributor<p>Dan Leberman is vice president and general manager of PayPal’s North American Small & Medium Business unit.<p>The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail this season, …

5 Digital Trends Influencing the Future of Retail (Infographic)

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7 Secrets to Speaking With Confidence

Is there a shortcut to becoming a confident speaker?<p>Oh yes!<p>I sat down with voice coach, Caroline Goyder. Her TEDx talk, <i>The surprising secret to speaking with confidence</i> has over half a million views.<p>To become more confident in public speaking, apply these seven secrets from Caroline:<p><b>1. Prepare for</b> …

15 Ways to Motivate Yourself That Actually Work

We're experts at setting goals. Today we'll do 12 different things. And by the end of the month, we'll nail all those, plus one million more. Sounds …

The 30 best people in advertising to follow on Twitter

They're barely updated, and when they do tweet, it's just an RT of praise for their company.<p>That's why we pull together an annual list of the best people in advertising and marketing to follow on Twitter.<p>These are the executives who provide the best value to the industry with their tweets full of …

Advertising

The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Your logo says a lot about your brand. Are you sending the right message?<p>Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist.<p>One critical element in brand building (not the only one, of course but one of the most important) is …

The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting)

This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for the …

下個世紀的競爭力:學校沒教的,才是你該問的 - 商業周刊

〈分析〉3大風險正醞釀「完美風暴」!恐衝擊全球市場 | 鉅亨網 - 時事

美國財經訊息分析網站《Wall Street Sector Selector》發行人 John Nyaradi 週三 (11 日) 於《MarketWatch》撰文警告,敘利亞軍事衝突、美國聯準會 (Fed) 下週的貨幣政策會議,以及美國政府即將面臨的負債上限爭論,正為全球金融市場醞釀一場「完美風暴 …

看懂微軟買諾機亞的賽局,你才能站上CEO的高度 - 商業周刊

人人喊打的專利蟑螂 竟成破產公司救星? - 商業周刊

一間擁有16萬名學生的教室 竟沒人打瞌睡! - 商業周刊