Frank Tzimas

27 Flips | 1 Magazine | 3 Likes | 4 Following | @iveseenthelight | Keep up with Frank Tzimas on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Frank Tzimas”

Don’t Do What You Love; Do What You Do

Last April, just two weeks or so before I graduated from Harvard College, I decided I would get a PhD in English (my dissertation might be something about Faulkner and medieval notions of genre). Or perhaps I would get an MFA in creative writing. Just two weeks after I had my diploma in hand, I …

Dan Berkenstock: The world is one big dataset. Now, how to photograph it ...

Dollars and scents: Q&A with 'olfactive branding' expert Samantha Goldworm

Dawn and Samantha Goldworm are founders of a branding company with a twist. Their New York-based company, 12.29, is an ‘olfactive branding’ agency. …

Marketing

8 truths for anyone considering branded content on Australian TV | Marketing Magazine

One of my most popular discussions and enquiries from 2013 was, ‘How do we get our branded content onto TV?’<p>Branded content is still in its infancy …

Branded Content

General Pants hooks up with Tinder and asks customers to 'get into my pants'

General Pants has leveraged popular dating app Tinder for its latest advertising campaign, using the app’s messaging feature to send a push …

Apps

After $300K Kickstarter, Fuel3D Bags Further $2.6M For Its High-Res 3D Scanner & Talks Early IPO

Back in the summer we covered Fuel3D’s Kickstarter campaign for a high res scanner that can turn real world objects into 3D models with accurate geometry and colour — a companion device for the rise in ownership of 3D printers (which of course need 3D blueprints to print).<p>Fuel3D went on to raise …

The Most-Shared Ads of 2013

1. Dove "Real Beauty Sketches" 4.24 million shares<p>2. Geico "Hump Day" 4.03 million<p>3. Evian "Baby & Me" 3.34 million<p>4. Kmart "Ship My Pants" 3.05 …

Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page document details Facebook’s plan to beat television with reach and …

The top 20 most viral companies of the decade (and how they ultimately performed)

This list needs to exist.<p>Ever since the dawn of the Web 2.0 era, founders and investors have been mesmerized by the concept of “going viral” — the …

This Crazy App Turns A Magazine Into An Interior Design Tool

Using a magazine for scale, this App lets you virtually design a room, then buy the furniture.<p>A few months ago, Ikea released an unbelievable app. When you placed the company’s catalog anywhere in your home, it could appear as one of a few different pieces of furniture on your iPad screen. In a …

Brain Pickings Gets Made for Flipboard

Inside Flipboard / February 11, 2014<p>Maria Popova is one of the Internet’s finest hunter-gatherers. Powered by a curious mind and a deep appreciation …

Meet Rise, The Diet App That Helped Me Lose 20 Pounds (And Keep It Off During The Holidays)

Dieting isn’t easy. In fact, it’s pretty damn hard. Most diet plans have strict guidelines that are difficult to stand by. Hiring a nutritionist can be effective, but the cost is generally out of reach for most people.<p>Rise, a new mobile app for dieting and health, aims to connect users with their …

25 Books That Changed The Course Of History

But what about the lives of an entire generation? Can a book change the future?<p>Miriam Tuliao, assistant director of central collection development at the New York Public Library, helped us come up with a list of 25 books that changed the course of history.<p>From the Torah to Orwell's "1984," these 25 …

Books

Customers remember experiences, not content

To solve the issue with content marketing, we need to start looking at content as part of a broader ecosystem<p>Justin Pearse recently wrote a nice article on the state of digital content. He argues that content needs to be thoughtful, meaningful and well executed for it to be effective – it should be …

Don’t Confuse Engagement with User Experience

Mobile designer Luke Wroblewski captures the conundrum perfectly: What explains<br>the great “Android Engagement Mystery“?<p>The numbers don’t lie. The Android operating system has been outselling Apple’s iOS by nearly a 5:1 ratio. Android dominates “device share.” Yet by virtually every meaningful metric …

How to Design Addictive User Experiences

<b>Nir Eyal Shares his Hooked Framework at GSummit SF 2013</b><p>Is your service a vitamin or pain-killer? Does your app cause anxiety in your users when they …

Shrink the Web: Automated Screenshots Enrich the User Experience of Your Web Projects

An image is worth a thousand words. We here at Noupe Design Magazine live up to this saying every day. Thus, services that visually break up the gray …

Web Design

Lean UX: Applying Lean Principles to Improve User Experience

The book suggestion of this week is about UX design and how to apply the lean principles to make a better user experience. The title of the book is …

HPPSocialUserSignonPage - Hewlett Packard Enterprise Community

Hewlett Packard

The iWallet Is Coming

<i>Post updated to reflect a misstatement about when Apple rolled out self checkout to its stores.</i><p>This week, Apple unveiled the first large-scale integration of iBeacon, a technology that, when coupled with their fingerprint identification system, may be another building block in building a …

Google AdWords and digital marketing – bricks for clicks

With more and more corporate casualties on Britain's high streets, is a return to the independent retail landscape of the past a possibility? If …

5 Pay-Per-Click Mistakes That Can Cost You Money - Business - Small business - Entrepreneur.com | NBC News

One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google AdWords, Yahoo Search Marketing and others, business owners can display ads in the sponsored results section of search results pages and pay a fee each time …

AdWords