Strategic Design

By Strategic Design | Bridging the Gap between Vision and Reality. Articles about Design, Marketing and Product Management and how to manage these disciplines. With only one goal to create an organization able to innovate.

Label Your Business and Yourself Before Someone Else Does

Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard …

How do you Measure Innovation Results and Outcomes?

1. How do you measure innovation results and outcomes and motivate the organization to deliver across all stages of the process?<p>Innovation is a …

Keep your routine during business travel with these hacks

Business travel isn't going anywhere. In fact, it's becoming more and more widespread, with business travel spending growing 4.5% in the U.S., and 7% globally in 2013. American business travelers made a whopping 444.5 million domestic business trips last year — and that number is only projected to …

Business Travel

Report: Brands waste resources on Facebook and Twitter

New research from Forrester has confirmed what many social media pros have known for some time now: We’re spinning our proverbial wheels with …

Website Design for Kids: Tips and Advice

Age Groups<p>When designing for children, age is one of the most important factors to consider. The age of the child audience can greatly impact the …

Why Belonging Is Key in Today’s Workplace

The need to belong is powerful.<p>For our ancestors, belonging to a group that shared the workload and helped protect each other was essential for …

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Last week Facebook made the announcement that starting in January, it will limit how many promotional posts people see on business pages. This is on top of two algorithm changes, and the organic reach has dropped to 2.71 percent. In the last year, entrepreneurs have felt the impact of these changes …

Social Media Marketing

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Is your landing page copy sending mixed messages? Image by Alan Turkus via Flickr.<p>Keep ’em guessing.<p>It may work on a first date but it’s not a good …

4 tips to lift employee morale during the busy holiday season

The holidays can be an incredibly busy time for small business owners and those in the retail space. A recent report by Forrester Research predicts that consumers will spend $89 billion shopping online during the holiday season this year, and Deloitte’s 2014 annual holiday survey revealed shoppers …

The physical web arrives – here's why it will change your life

With the cost of microprocessors plummeting, we're in a situation where nearly any consumer device can become 'smart'. This could mean:<p>Bus stops that …

In defence of the generalist

Being a generalist is often considered a bad thing in digital. But people like Leigh Howells show just how valuable it can be.<p>A while ago I wrote a …

How To Estimate a UX Project

One of the most difficult things to get right, even for more experienced UX designers, is correctly estimating a UX project.<p>Whether you’re a …

for professional Web Designers and Developers

We’re all designers. Whether we do a layout, a product design or write code to design a product technically doesn’t matter here. What does matter …

14 Essentials That Help Today's Leaders Do Great Work

14 Essentials That Help Today’s Leaders Do Great Work<p>YEC (Young Entrepreneur Council) surveyed some folks about one thing they need to do good work. …

Leadership

What Employers are Looking for in Product Managers

A question that I get every week is “<b>how do I get my first tech product management job?</b>” See old posts here and here, Quora responses, etc. My …

Tips For Finding Passion In Your Work

6-November-2014 | Future Of Work<p>If you could do anything 8 hours a day, 5 days a week for the rest of your life what would it be? Chances are your …

Making Work As Natural As Play

When he published<p>[easyazon_link asin=”0071462228″ locale=”US” new_window=”default” nofollow=”default” tag=”achievstrate-20″ add_to_cart=”default” …

What can We Learn from A String Quartet About Creativity, Innovation & Branding

Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and …

5 Steps To Engage Existing Customers With Your Brand And Sell More

11-November-2014<p><i>“Engaged customers tend to purchase more, are loyal and recommend you to their friends. That’s how you don’t just get a one-time</i> …

Innovation Is New Ideas That Are (Made) Useful

Innovation is new ideas made useful. That’s just about the best definition. It clears up what’s interesting about innovation without …

Applying the Rule of Thirds in Web Design

Rethinking the role of the strategist

Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the strategist?<p><b>Many</b> …

Taxonomy

The lazy person's guide to personal branding

You have a personal brand, whether you like it or not.<p>Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or Beyoncé. It's an important way to set yourself apart from the loud voices …

How This Ceramics Company Is Moving Forward By Scaling Back

This story appears in the November 2014 issue of <i>Entrepreneur</i>.<p>“Grow big, quickly” sounds like an enviable path to success for a young designer. Not so for Heath Ceramics. The venerable midcentury company is taking a slower, more studied route to growth that challenges preconceived notions of retail …

Frank Lloyd Wright

What We Need in a VP of Product Management

<i>A lot of product management writing is about the individual product manager (PM), with emphasis on tools, lean start-up models and envisioning new</i> …

How to Use Beautiful Image Placeholders in Your Web Designs

When presenting your design mockups to your clients, every bit of attention to detail adds a new level of professionalism and authority to your …

Elements of a Successful Innovation Roadmap

Whether your innovation challenge is product, process or business model oriented, business problems all benefit from a methodological analysis to …

Bone drug goes after calcium in breast tumours

Video: Bone drug seeks out calcium in breast tumours<p>A chemical originally used to clean pipes, and widely prescribed as a drug for osteoporosis, …