Hoa Pham

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Small Customer Today, Revenue Giant Tomorrow

by Namit Kapoor and Lavanya Manohar<p>Most large companies rely on bread-and-butter customers, those whose repeat sales have long provided a steady stream of revenue. But with each new digital innovation, this model loses some of its luster. Telecom companies feeling price pressure from over-the-top …

Unhappy With Your Customer Service Experience? Consulting This 19-Point Checklist Will Help

Every company in the known universe wants to provide great customer service and deliver an attractive customer experience. But a lot can go wrong along the way to accomplishing these goals. Below I list 19 missteps I encounter frequently when consulting on customer service and the customer …

Customer Experience

The 10 Mistakes All New Content Marketers Make (And How to Avoid Them)

Most successful marketers who utilize content marketing can tell you that it’s a bit like tampering with fireworks.<p>After years of content creation, I’ve learned a great deal from committing a number of mistakes; every single mistake listed below, in fact.<p>And that’s not a bad thing. We learn from …

Marketing

Transform Your Customer Service And Customer Experience In 12 Steps

Nothing could be more daunting than to set out to completely transform your company’s customer service and customer experience. But if that’s your goal, you’ve come to the right place; I’m here to de-daunt this for you, gentle reader, in a similar way to how I do this as a customer service …

Customer Experience

5 Ways To Increase Sales Using The Psychology Of Pricing

Understanding <i>how</i> and <i>why</i> people buy something matters. Many business owners focus exclusively on how they can make the biggest margins on a product, while still remaining competitive. What they fail to consider, however, are the very real factors that influence consumers during their purchase …

eCommerce

The 4 Keys Of Remarkable Company Culture

Culture.<p>It’s a buzzword being thrown around by business leaders quite a bit right now.<p>And while everyone is talking about it, nobody seems to know what it really is. Ever notice how some teams seem to function better than others no matter who is on the team?<p>I’ve been paying attention to culture …

We Hire the Best, Just Like Everyone Else

One of the most common pieces of advice you'll get as a startup is this:<b>Only hire the best.</b> The quality of the people that work at your company will …

Poetic Complications™

15 ways to stay focused all day

<i>This article is published in collaboration with Business Insider.</i><p>What was I doing again?<p>We’ve all had days where we can’t seem to focus, asking that …

Time Management

If You Want to Be More Successful, Learn How to Sell

Perhaps the most important subject you can study and learn is sales. Yet many of the smartest people avoid learning it, and some of the best colleges shun teaching it.<p>Why? One reason is that our society too often disparages the sales profession. <i>Death of a Salesman</i>, <i>Wall Street</i>, <i>Boiler Room</i>, <i>Glengarry</i> …

4 Ways to Smoothly Transition From the Startup to the Scale-Up Phase

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>After numerous pivots, sleepless nights and fights with founders, you’ve survived the chaos and crushing ambiguity of startup life. Your idea is now a growing business, and you’re finally getting money for what you’re selling after …

The Truth About Work-Life Balance

This story appears in the September 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>Over the years, I’ve asked everyone from solo freelancers to big-time CEOs how they balance work and the rest of their lives. The conclusion I’ve drawn from the collective answers is this: The very concept of work-life …

University of Bedfordshire | Student Accommodation | CLV

Standard En-suite Fitzroy & Wenlock Courts<p>rates<br>• your room<br>• additional fees<p>price per person/per week for<p>Loading records...<p>apply now<p>price per person/per …

7 Content Marketing Myths Debunked

Blogs are an important component to your content marketing strategy since they are a regular channel for communication with your audience. However, incorporating other types of content into your strategy can be equally as important.<p>Visuals, infographics, white papers, eBooks, user-generated …