Ivan Dima

1,569 Flips | 3 Magazines | 221 Likes | 60 Following | 41 Followers | @ivandima | Digital marketing from client's or publisher's prospective

Pitching an Investor? This Is Exactly How Many Slides You Should Have in Your Pitch Deck

A killer investor presentation only needs to convey these key things.<p>When I sit down with new startup founders, most ask me about one thing: raising money.<p>This is smart of them, because, as I've stated previously, fundraising needs to be one of the core competencies of any young company. Yet for …

Are news publishers directly liable for embedding tweets that contain images not created by that tweeter?

News publishers will now be thinking twice before embedding in articles a certain viral tweet that contains a “full color image” of Tom Brady and Danny Ainge, taken in 2016. In fact, any publisher embedding any tweets containing content that might not be original to the tweeter now has at least …

Leaked Chat Transcripts: New York Times Employees Are Pissed About Bari Weiss

According to one employee, diversity efforts at the publication “are nothing but lip service.”<p>It went on like that for a while.<p>But many employees of …

Journalism

How Chrome’s built-in ad blocker will work when it goes live tomorrow

Chrome’s built-in ad blocker will go live tomorrow. It’s the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it.<p>The most important thing to know is that this is not an …

How Culture Changes When Your Company Grows From Startup to Scaleup

Culture has become recognized as a critical element of business success. But having a good culture is just a start. Making it scale, and driving your growth, takes work.<p>The kind of culture I wanted for HubSpot in our early days was one where we didn't have to think about it. I subscribed to the …

Here's how Google Chrome will block ads starting today

Google has previously outlined its plans to kill annoying ads on web pages in its Chrome browser, and it’s turning the feature on in version 64 of the desktop and mobile app today.<p>Essentially, an industry group called the Coalition for Better Ads – of which Google is a member – has defined …

Google’s Chrome ad blocking arrives tomorrow and this is how it works

Google is enabling its built-in ad blocker for Chrome tomorrow (February 15th). Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, but it will be blocking all ads on …

The Facebook Armageddon

At some point over the past decade, Facebook stopped being a mostly harmless social network filled with baby photos and became one of the most …

Salon is using adblocking readers’ CPU power to mine cryptocurrency

It seems popular online magazine Salon is the latest company to hop onto the cryptocurrency mining bandwagon. The publication has updated its website to require users to disable their ad-blockers for the right to read articles – or alternatively, lend their CPU power to mine cryptocurrency.<p>Visitors …

Ad Blocking

The media today: Layoffs, shutdowns, and salary outrage

<b>Layoffs, firings, shutdowns,</b> and other forms of downsizing in the media industry are nothing new, but the pace seems to be picking up speed. Or …

Journalism

Facebook banned cryptocurrency ads but it still shows them anyhow

In an interesting turn of events, Facebook announced that it is removing all cryptocurrency and ICO-related ads from its platform claiming such content is “frequently associated with misleading or deceptive promotional practices.” But it turns out the some of these ads continue to slip past the …

Social Media

Factmata closes $1M seed round as it seeks to build an ‘anti fake news’ media platform

While large companies like Facebook and publishers continue to rethink what their role is in disseminating news these days in the wake of the growing influence of ‘fake news’ and the ever-present spread of misleading clickbait, a London-based startup called Factmata has closed a seed round of $1 …

The Publisher of Newsweek And The International Business Times Has Been Buying Traffic And Engaging In Ad Fraud

Several of Newsweek Media Group’s business websites are buying and manipulating traffic that originates on pirated video streaming sites. The company acknowledged buying traffic, but denies engaging in ad fraud.<p>The publisher of Newsweek and the International Business Times has been engaging in …

Sexual Harassment

“This Is Serious”: Facebook Begins Its Downward Spiral

Facebook was always famous for the sign that hung in its offices, written in big red type on a white background, that said “Move Fast and Break Things.” Every time I think about the company, I realize it has done just that—to itself.<p>Years ago, long before <b>Mark Zuckerberg</b> became Mark Zuckerberg, the …

Social Media

Google’s New App Is a Fake-News Disaster Waiting to Happen

In an era rife with misinformation, can Google Bulletin handle the challenge of crowdsourced, hyperlocal news?<p>“If there’s one fundamental truth about social media’s impact on democracy it’s that it amplifies human intent—both good and bad,” Facebook Civic Engagement Product Manager <b>Samidh …

Social Media

Fewer than one in ten Danes pay for news online

Only seven percent of Danes paid to read news online in 2017, according to a report published by broadcaster DR's media research section on …

News Industry

Streaming video on-demand app revenue soared in the US last year

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>US consumer spending on subscription video on demand (SVOD) mobile apps experienced high double-digit YoY growth in 2017, according …

Advertising

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, …

AdWords

One ring to rule them all — Google Chrome the biggest AdBlocker of them all

As announced, <b>Google Chrome browser will</b> <b>start blocking</b><b>all banner ads</b> <b>(including Google Ads) on selected websites from 15th February 2018.</b> Ads will be …

Chrome will start auto-blocking the web's most annoying ads in February

Google is going to make your web browsing experience a lot less annoying soon. The company today revealed it will stop showing ads in Chrome that don’t meet certain standards for quality starting February 15. Google had announced its intention to do so back June, but this is the first time it’s …

EU closes in on Google as it prepares second antitrust fine

The EU is preparing to fine Google over its multi-billion dollar advertising empire as a high-profile investigation into its Android operating system is pushed back to next year.<p>Europe’s competition commissioner Margrethe Vestager is gearing up to hit the web giant with an antitrust penalty over …

Antitrust Laws

How a German Newspaper Became the Go-To Place for Leaks Like the Paradise Papers

Earlier this week, Bastian Obermayer, a reporter for the German newspaper <i>Süddeutsche Zeitung</i>, showed me into his “war room,” on the twenty-fourth floor of the paper’s office tower, in Munich. As I entered, he instructed me that I was not allowed to take any photographs. In the center of the room …

When a Facebook test moves news stories to a separate feed, traffic — and public discourse — are at stake

It’s Facebook’s world; we just live in it.<p>Facebook recently launched a test — and tests, for the platform over the years, are a dime a dozen — of a new and separate feed outside the main News Feed all its users see when they log on. Called Explore and marked with a rocketship icon, the section was …

As Facebook Live video dreams fade, publishers look again to Twitter

Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format.<p>Twitter has been getting into …

Advertising Industry

Apple News looks to simplify the ad serving process

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Apple plans to allow certain publishers to use their own ad technology to fill ad space on their Apple News content, according to people familiar with the matter cited by …

Digital Advertising

Two of the world’s biggest advertisers are cutting back on their digital ad spend

Both P&G and Unilever appear to have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on. According to estimates from MediaRadar, a New York-based advertising intelligence company, P&G's ad spend dropped 41% year-over-year, while …

Ad tech vendors remove Financial Times video inventory

The Financial Times made waves recently by saying it found FT video ad inventory on several exchanges, even though the FT didn’t sell any …

Publishers find Google AMP loads too fast for ad views

One person’s page speed is another person’s monetization problem.<p>Six publishing sources, requesting anonymity out of fear of angering Google, said …

If Ads Don't Work, Can Publishers Strike Subscription Gold?

Tony Haile spent seven years trying to save the internet from click-based hell. As CEO of Chartbeat, a software and data provider to publishers, he …

Facebook is building paywall for publishers

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Metered and freemium paywall models will soon be available to publishers on Facebook Instant Articles, Digiday reports— a move that will accommodate many publishers who …

Digital Advertising