imani

56 Flips | 5 Magazines | 11 Likes | 5 Following | @itsimani3 | I like to read.

10 outstanding social media tools for your nonprofit

Does trying to manage all your social media accounts feel like running on a hamster wheel?<p>You’re not alone—nor are you without help.<p>Try these 10 …

Infographics

Need a Business Plan Template? Here Is Apple's 1981 Plan for the Mac.

If you want to write a business plan, Apple's plans for the Macintosh can help.<p>7 min read<p>Business plans are often composed of four parts. There is typically an executive summary, a marketing plan, a management team description and a breakdown of company finances. When Apple's Joanna Hoffman created …

Small Business

It's (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.

Micro-influencers, chatbots and mobile marketing are all trends you should be diving into, to connect when everyone's at the beach.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're the founder of an ecommerce business, you need to always be on the lookout for new …

Marketing

'I'm Sorry' Can Undermine Your Career. Here's What to Say Instead

When "I'm sorry" becomes overused, it gets tuned out -- and so do you.<p>We all make mistakes. From minor ones like mispronouncing someone's name (which, depending on the person, could be a big deal) to major ones like making an expensive misguided hire, every single one of us can remember the …

10 ways you are killing your executive presence

If you enter a room with 15 leaders one of them will stand out. She will have an air of confidence that people notice. Others will stop talking and …

6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan

Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this …

Marketing

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?<p>This story appears in the March 2018 issue of <i>Entrepreneur</i>. Subscribe »<p><b>I think we can all</b> …

Infographic: What graphics design trends are hot for 2018?

Are your visuals current enough to hold viewers’ attention?With the speed of change that drives online content creators, keeping your website fresh …

Read Your Way to CMO Status With the 9 Best Marketing Books

Everything revolves around marketing these days—just this week I attended an interesting talk about self-promotion on social media. Most of us not …

Marketing

11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative …

Advertising Industry

5 ways to overcome loneliness when living in a big city

At some point in our lives, we are thrust, kicking and screaming, into the confusing world of “adulthood.”<p>For many of us, a unique challenge of …

Text Messaging

You'll be More Productive When You Stop Believing These 9 Productivity Myths

There is no shortcut, so just work through that list you should have.<p>8 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being productive plays a huge role in your success. That’s probably why people spend hours and hours scouring the Internet for top-notch productivity tips, …

Time Management

30 behaviors that will make you unstoppable

A lot of people are good at what they do. Some are even elite. A select few are completely unstoppable.<p>Those who are unstoppable are in their own …

Motivation

10 Things Unstoppable People Do That Average People Don't

Most people can't handle success, authority or privilege. It destroys them. It makes them lazy.Deck<p>Are you unstoppable or average?<p>Do you get derailed by prior success?<p>Are you thinking linearly or exponentially?<p>Do you do these 10 things?<p>1. Don't get crushed by success.<p><i>"</i><i>Success can become a catalyst</i> …

Self-improvement

10 essential career lessons to embrace before it’s too late

Keep your head down and your nose to the grindstone—or so we’ve been taught.<p>Is that really the best career guidance?<p>People often take this sort of …

Inside The Ecosystem That Fuels Amazon’s Fake Review Problem

A vast web of Amazon review fraud lives online, and it's designed to evade the company’s efforts to thwart it.<p><b>One morning in late January</b>, Jake picked up the box on his desk, tore through the packing tape, unearthed the iPhone case inside, snapped a picture, and uploaded it to an Amazon review he’d …

eCommerce

Bad habits you must immediately break to improve your life in the next 100 days

Habits define us. And nothing sabotages your creativity and productive life quite like bad habits. In the words of <b>Samuel Johnson</b> “The chains of habit …

Self-improvement

How These 3 Brands Are Taking Loyalty Beyond Points

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers.<p>Now that …

Customer Experience

Video marketing growth shows potential for sales

To vlog or not to vlog is no longer the question. Video is now the preferred channel for many B2B buyers as well as B2C customers.<p>For the last several years videos have continued to increase in market share within the content marketing efforts of businesses. Companies from Hubspot to Demand Gen …

Influencer Marketing Takes an Important Twist in 2018

There has been a shift in influencer trends. Marketers, take note.<p>Influencer marketing. Now those are two words you hear tossed around a lot in meetings. You might know that tapping into the power of influencer marketing can be good for your business, but hands up how many of you actually know how …

10 Marketers Who Nailed Their LinkedIn Profile | LinkedIn Marketing Blog

Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the …

Marketing

How to Make Your Company Look Like a $100 Million Brand

Don't wait for success to magically happen. Go create it.<p>When you start a business, you almost always face the reality that it takes money to make money. Yet that idea sparks a common question: "What if I don't have any money?" The default logic is to assume that you must raise millions from …

These are the sneaky ways apps like Instagram, Facebook, Tinder lure you in and get you 'addicted'

If you own a smartphone, you've likely experienced the feeling: you've got a few moments of downtime so you take out your phone to see what's new.<p>Maybe you feel an urge to see what your friends are up to, a need to connect to other people. Maybe you want to squeeze in an extra bit of reading or …

9 Questions Interesting People Ask to Cut Through the Small Talk

It alls starts with having a genuine interest in the other person.<p>I remember early in my young career, one of my biggest fears walking into a networking event to "schmooze" or meeting someone for a business lunch was boring the other person to tears in conversation.<p>I didn't want to be the wind-bag …

3M’s Content Czar Carlos Abler Breaks Down Complex Content Marketing

Besides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is.<p>That’s the job of Carlos Abler, who not only leads the St. Paul, Minnesota company’s online content strategy, he’s …

A new kind of doctor's office that doesn't take insurance and charges a monthly fee is 'popping up everywhere' — and that could change how we think about healthcare

Bryan Hill spent his career working as a pediatrician, teaching at a university, and working at a hospital. But in March 2016 he decided he no longer wanted a boss.<p>Soon after, Hill learned about a different way to run a doctor's office.<p>"It's the most fun I've ever had," Hill said.<p>Now almost 18 …

Health Care

The Perfect Email Automation Setup For an eCommerce Business

Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for …

11 LinkedIn Experts Share their Best Unusual Hack for LinkedIn Marketing

Learn from these LinkedIn Marketing unicorns on how to amp up your LinkedIn presence<p>Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an …

Five Tips You Need To Embrace Today To Successfully Market With Snapchat

There are many faces of Snapchat. Every day, millions of Snapchat users become puppies, zebras or cowboys and share bite-sized bits of their lives with others. The app has completely changed the look of communication. Why not use Snapchat to add that same versatility and appeal to your marketing …

Social Media