Scott Bauer

88 Flips | 1 Magazine | 1 Like | 1 Following | 2 Followers | @itsgotpower | BBA Marketing | Web Development

What’s Ahead For Paid Search?

In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid …

Google has 'outgrown' its 14-year old mission statement, says Larry Page

Google’s chief executive Larry Page has admitted that the company has outgrown its mission statement to “organise the world’s information and make it universally accessible and useful” from the launch of the company in 1998, but has said he doesn’t yet know how to redefine it.<p>Page insists that the …

7 Deadly AdWords Mistakes That'll Make You Broke (And How to Fix Them)

<i>Clicks. Leads. Customers.</i><p>We’re always looking to get more from our marketing efforts. If you haven’t been using Google AdWords pay per click (PPC) …

AdWords

The Cheapest Generation

Why Millennials aren’t buying cars or houses, and what that means for the economy<p>In 2009, Ford brought its new supermini, the Fiesta, over from Europe in a brave attempt to attract the attention of young Americans. It passed out 100 of the cars to influential bloggers for a free six-month …

One way (maybe the only way) Yahoo can succeed

Alibaba’s IPO has come and gone and with it Yahoo has lost the role of Alibaba proxy and its shares have begun to slide. Yahoo’s Wall Street …

« Generation Wuss » by Bret Easton Ellis

In his books, he used to shoot at the materialistic excesses of his generation. But today, youth has become Bret Easton Ellis' favorite target. …

Who Will Succeed the Millennials? Let’s Call Them the Post Generation

As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning …

Advertising Industry

Degordian Academy

All lectures will be held at Degordian´s headquarters at Srebrnjak 36, Zagreb.<p>Turning leads into guests with content and UX<p>The goal of every tourist …

Marketing

Find the Most Profitable Keywords for Your Google AdWords Campaign

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that</i> <i>will help you get more clicks from Google for less money, convert</i> …

AdWords

How to be a marketer in the digital era

Pre-internet, the world was a more straightforward place – at least for marketers.<p>The overall fragmentation of media, and dominance of digital …

Friday's analyst upgrades and downgrades

<i>Inside the Market's roundup of some of today's key analyst actions. This file will be updated during the trading day.</i><p>Several analysts have raised their price targets on <b>Dollarama Inc.</b> in the wake of its quarterly results released Thursday.<p>The company reported net income of $1.03 (Canadian), in line …