Robert Hoffmann

81 Flips | 2 Magazines | 33 Likes | 1 Following | 2 Followers | @itechnology | Full stack web developer, specialized in multimedia and social networking services (B2C/B2B) since 1998.

7 Crazy Simple Steps To Massively Increase Your App Downloads

You have an app that could be the next big thing in the App Store. The only problem? There are over 2 million apps that are currently circulating in the App Store, which means that the likelihood of your app actually getting discovered can be pretty slim.<p>Luckily, your app can be optimized in order …

Social Media Trends Change Quickly. This 6-Step Guide Will Help You Keep Up | Inc.com

The social media landscape moves fast. The second you think you've figured it out, your favorite social media platform alters their algorithm or adds a new feature that'll cause you to change your strategy. Even for those who are active in the social media community, this entire process can get …

Social Media Marketing

How to Build Backlinks When You Have a Brand New Site and No Money

If you’ve ever worked on a link strategy, you’ve probably sent out link requests.The idea is simple––just ask a site for a backlink.It’s the most …

Marketing

The 8 Coolest TED Talks on Psychology

Humans, we all know, are strange, irrational, beautiful creatures who often act in weird and wonderful ways. That makes us hard to deal with …

How To Apply Psychology To Design An Optimized Landing Page

As a digital marketer, you know that landing pages are essential for creating great first impressions and generating leads for each marketing …

A design flaw in Slack and WhatsApp is creating a uniquely 21st-century etiquette problem

Let me start by stating what should be obvious: I do not want to join your WhatsApp group.<p>But the messaging app does not give me a choice. I do not get to opt into groups; a group administrator can add people without their consent. I can mute the group (in oddly random increments of eight hours, …

Apps

Here's Why Bosses at Google Are Not Allowed to Hire, Fire, or Promote Employees | Inc.com

Being a manager at Google is a bit different from being a manager anywhere else. That's because the company makes nearly all decisions by consensus, explains Kim Scott, the bestselling author of <i>Radical Candor: Be a Kickass Boss Without Losing Your Humanity.</i> Scott once led Adsense and YouTube at …

Employment

Politicians used Freudian ideas to first convince Americans they needed capitalism

Freud’s ideas are taken with a healthy degree of skepticism by clinical psychologists today. Though there’s been something of a backlash to the backlash against Freud, few take his theories as gospel. So it’s somewhat disconcerting to realize that Freud’s work was once used as a script to …

Emmanuel Macron

Trois raisons d’adapter le télé-achat à la vidéo en ligne : vive le vidéo shopping !

<b>Je crois fortement que le télé-achat à l’origine, et de façon plus large maintenant, la « Vidéo Shopping » offre une expérience Shopping augmentée,</b> …

Marketing

Are Niche Social Media Sites the Beginning of a New Trend?

Major League Baseball (LB) announced a new social media app on April 18, 2017. The app is called Infield Chatter. As is the custom with new social media apps, this one is only available for your Android and iPhone devices. You can download it from the corresponding app store.<p>As of this moment, …

Social Media

These Entrepreneurs Won't Mind If You Copy Their Best Growth Strategies

Behind every high-growth business, there is a stroke of a genius kind of idea that put the wheels in motion.<p>If you talk to any entrepreneur, they’ll tell you that a great business idea without a tangible growth plan is worth as much as a car with an empty gas tank. You won’t get far. In fact, you …

How to Increase Your Rankings by Building Brand Mentions

Way back in 1984, Robert Cialdini wrote a book called <i>Influence: The Psychology of Persuasion</i>.If you’ve heard of it, I’m not surprised. It’s been a …

Marketing

How to Do SEO When You’re in a Low-Volume Niche

Almost every day someone tells me, “Neil, I love your SEO tips, but I’m in a really small niche. What do I do?”Does that sound familiar?I’ve gotten …

Google Analytics

Refreshing competitive search strategies in 2017

In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his …

AdWords

The importance of photography in personal branding

The color is another important element representing your personal brand. Since it has the power to stir up emotions, color can send a powerful message and stick in people’s memory. A study carried out by the University of Loyola found that color can increase brand recognition by 80 percent. A bit …

Spirituality

Living a lie: We deceive ourselves to better deceive others

New research provides the first evidence for a theory first put forward in the 1970s<p>People mislead themselves all day long. We tell ourselves we’re smarter and better looking than our friends, that our political party can do no wrong, that we’re too busy to help a colleague. In 1976, in the …

Microsoft's Sub-$300 Mixed Reality Headsets Are Coming, and I Tried One

They say you shouldn’t look directly into the sun for too long, but I couldn’t help myself. I was too busy watching little balls of fire jumping …

Virtual Reality

Google Glass Didn't Disappear. You Can Find It On The Factory Floor

Remember Google Glass?<p>They're the headsets that look like regular glasses but have a small computer on the side to speak to and access the Internet. If that's not ringing a bell, it could be because Google Glass fizzled out and was discontinued in the consumer market.<p>But now, it's getting a second …

Google Glass

9 Backlink Analysis Tools That'll Help You Understand Your Link Profile

<i>What comes to mind when you think about creating a “good” link profile?</i><p>There is a lot of information on this subject, including steps that you can …

Google Has Finally Killed the CAPTCHA

CAPTCHA’s are an irritating but necessary evil. The system that is used to verify whether or not a user is human has been around a while and it had …

Why Mixed Reality is Going to Transform Business

Fortune 500 companies are getting very excited about what holograms can do, and with very good reason. Mixed Reality (MR) brings together the best of …

After watching over 50 TED talks, these are the insights that have stuck with me most

Watch over 50 TED talks across several years — as I have, obsessively — and you begin to think a little differently about the world.<p>Not every talk is awe-inspiring or illuminating, but the best ones have changed how I think about education, business, psychology, and human behavior.<p>Here are some of …

Self-improvement

The Fed has thrown in the towel

It was a triumph of Keynesian thought over Hayek's beliefs; and despite all evidence to the contrary, most market participants still think that monetary policy is the magic that drives the business cycle.<p>Policy is supposed to moderate the boom-and-bust cycle and lift the economy out of recessions …

These Are The Five Key Battlegrounds For The Big Tech Platforms In 2017

Technology companies will increasingly invest in artificial intelligence, virtual reality, and other emerging tech next year.<p>Large platform companies like Amazon, Apple, Google, Samsung, and Microsoft want to provide the operating system for our lives, and they will fight hard in 2017 to establish …

Positive Thinking Doesn’t Work. Here’s What Does.

There’s no shortage of self-help gurus who swear that repeating positive phrases to yourself can change your life, encouraging that if you simply …

The 1 Thing Nobody Understands About Social Media Marketing (and It's Seriously Mind-Boggling)

You're doing it wrong.<p>Let's get down in the weeds for a second about social-media marketing.<p>I cannot tell you how many times a day I hear the words, "We need to be on Facebook. We should be posting more on Twitter. We should show people our culture on Instagram."<p>Nobody cares.<p>That's the cold, …

Samsung plugs IBM's brain-imitating chip into an advanced sensor

IBM's TrueNorth, a so-called "cognitive chip," remarkably resembles the human brain: its 4,096 cores combine to create about a million digital neurons and 256 million synapse connections. In short, like everyone's favorite complex organ, it operates extremely quickly and consumes far less energy …

6 Psychology Hacks You Need To Know To Be A Better Marketer

In order to be successful in marketing you have to be able to do more than learn a script, describe a product and use rebuttals. Your audience needs to understand how the product works and how it will make tasks easier. Showing your audience how a product will benefit them entices them to listen …

Marketing

Why Don't Millennials Support Capitalism? 5 Young Founders on the New Rules of Business Success | Inc.com

How do millennials feel about the current state of the U.S. economy and the system behind it? According to a recent study conducted by Harvard University, which polled young adults between the ages of 18 and 29, not so good: 51 percent of survey respondents said they do not support capitalism, and …

Entrepreneurship