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Seven Ways To Use Email To Build Your Brand And Create A Better Customer Experience

Email is a powerful business tool. We’ve become dependent on it for communicating with customers and coworkers, using it as a marketing tool and a customer service channel, and more.<p>We can’t live without email, although there are some things we might like to change about it, such as spam messages, …

Customer Experience

How to Improve Your Email Marketing in 6 Easy Steps | Inc.com

Businesses have so much competition. If you drive through a fairly large city or town, you could see new businesses on every corner. Besides the number of new startups in an industry, dentists also have to compete with Fortune 500 companies as well.<p>With so much competition, it is hard for new …

Marketing

8 Smart Things to Do When You Find Your Capital Isn't Enough

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you have a great business idea you haven't started working on because you couldn’t raise all the capital you need? You should no longer let that deter you. According to Robert Kiyosaki, “It does not take money to make money.”<p>There may …

Small Business

9 Smart Reasons You Need to Be Using Facebook Ads Now

Here's why Facebook ads will make your business extremely successful in 2016.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the First 90 Days count by joining the conversation on social media with the</i> …

Facebook Ads
Leadership

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.<p>The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for …

Marketing

Guidewire: How An Entrepreneur Can Win An Industry

For many startups, the focus is often on developing a product that is applicable for just about any industry (known as a “horizontal” strategy). The allure is that the market opportunity is enormous.<p>Yet what about going after a particular industry instead — that is, to take a “vertical” strategy? …

Customers

4 Ways to Boost Your Social Selling Profile (Courtesy of LinkedIn)

Mike Derezin is the vice president of LinkedIn Sales Solutions. Here are the 4 things you should be doing on LinkedIn, but statistically are not doing on LinkedIn, to drive B2B Social Selling.<p>Before we begin, I realize it's a bold statement to say there are four secrets of social selling (as in …

Selling

12 Steps to Writing Better Headlines and Titles - Small Business Trends

Writing headlines have always been one of the most important aspects of a content strategy for companies. Even before there was competition, before …

Infographics

Investors Love It When You Use This Writing Trick | Inc.com

Every entrepreneur knows that investors want to see a business plan before they invest money in a startup.<p>Unfortunately, many entrepreneurs wrongly believe the primary purpose of the business plan is to document how you plan to grow.<p>On the contrary, the <i>primary</i> purpose of a business plan is to sell …

Small Business

7 Tips for the Most Successful Facebook Ads You've Ever Created

What does a really successful Facebook ad look like?<p>To figure out how Facebook's algorithms for ads affects the success of ads, social media …

4 Reasons Why a Traditional 40-Page Business Plan Is an Insane Waste of Time

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The business plan is commonly, and mistakenly, thought of as the Holy Grail or template for success. It's more than often the direction you're pointed if you have an idea and talk to any old-school business person, corporate lifer or …

Small Business

Bookmark These Websites and You'll Get Rich Easily

You want to get rich and you are tired of reading through websites that are offering you stale practices of becoming successful? Do not get …

Personal Finance

11 must-have growth hacking strategies for your startup

If you ask any entrepreneur, the early stages of a startup are the most difficult. There are many reasons why the majority of businesses fail to get …

Marketing

5 Must-Use Google Analytics Strategies to Measure SEO Success

This story originally appeared on KISSmetrics<p>You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, …

Analytics

Why You Should Be Looking Locally for Customers

This story appears in the November 2015 issue of <i>Entrepreneur</i>. Subscribe »<p><i>Consumers plan to patronize more local businesses in the coming year -- and they’re seeking specific experiences from those companies. Those are some of the findings from a survey of more than 6,000 U.S. consumers conducted by</i> …

Small Business

A London startup CEO explains the way she steals top employees from companies like Bloomberg

Melissa Morris is the cofounder and CEO of Network Locum, which provides a platform to help self-employed locum doctors find work at GP practices and to help GP practices find cover when they need it.<p>"This is what I'm doing to take your talented people," she told an audience of employees from firms …

Employment

How this entrepreneur turned a shipping container of bicycle parts into a $3 million business

<i>Steve Atkinson founded Just Ride It five years ago after deciding he needed to follow his true passion in life – bikes.</i> <i>The risk paid off. Today, Just</i> …

Business Strategy

How Facebook Helped A Solo Entrepreneur Create Two Million-Dollar, One-Person Businesses

Justin Goff, 31, has created two million-dollar businesses with no employees other than the owners—an eBook company and an online health supplements store. The secret of this entrepreneur from Columbus, Ohio has been mastering Facebook marketing.<p>His skill at scaling revenues at these ultra-lean …

Entrepreneurship

So you're a startup CEO, what do you do all day?

Chief Executive Officer? Chief Visionary? Chief Cheerleader? Chief Salesman? Chief Funding Officer? Chief Communications Officer? Chief Team Builder? Chief Lightbulb Changer? Chief Coffee Maker? Yup, all of these titles apply to the role of a startup CEO.<p>It is perhaps one of the hardest jobs to do …

5 Stocks That Could Double In 2016

Photo by Sam valadi Flickr Creative Commons<p>Most investors are constantly on the hunt for stocks that could double quickly, as stocks that go up 100% or more in a single year can go a long way towards helping you crush the market. Of course, finding a stock that will double in such a short amount of …

How to Manage People Who Are Smarter than You

The best managers hire smart people to work for them. But what if your direct reports are smarter than you? How do you manage people who have more experience or more knowledge? How do you coach them if you don’t have the same level of expertise?<p><b>What the Experts Say</b> <br>Getting promoted to a job that …

Leadership

8 Ways to Get Free Publicity For Your Small Business or Startup

Small business owners for little or no cost can still get their product messages to the public with an inventive approach to getting publicity. This …

Small Business

The 3 Toughest Financial Decisions CEOs Must Make

In a startup, these financial decisions hold a lot of weight, but they're hard to get right.<p>When you're the CEO of a startup, you go through many problems that don't have one right answer. Also, many of these problems don't have any perfect solutions. In these scenarios, you must be able to find …

CEOs

8 Powerful Marketing and Web Tools for Savvy Entrepreneurs | Inc.com

With a seemingly endless list of web and social media tools to choose from, you might need help sorting out the best from the rest. Here are some great options for web analytics, SEO, graphics, and content:<p><b>1. Quill Engage.</b> You've probably checked out your website's Google Analytics data and found …

Infographics

Here's How Startups Actually Start Up

There’s a sucker born every day — or so they say. But the way startup fever has been spreading across the land, it almost feels more like there’s a …

The Hunger Games

10 ways to drive traffic to your website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Filmmakers create movies in hopes people will see them. Just like you spent time building a beautiful and informative website to showcase your products …

Marketing

Mark Cuban Success Story: Net Worth, Education & Top Quotes | Investopedia

Mark Cuban is best known as the casually dressed and outspoken owner of the Dallas Mavericks and one of the billionaire investors to regularly appear …