Israel Mlambo

35 Added | 3 Magazines | 1 Like | 15 Following | 8 Followers | @israelmlambo | Keep up with Israel Mlambo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Israel Mlambo”

Pepsi Tunes Up NYC For The Super Bowl Halftime Show

The culmination of Pepsi’s month-long “Get Hyped for Halftime” campaign is the brand’s front row seat for 12 minutes of the Super Bowl telecast. The sponsor of the Halftime Show worked with Mekanism and The Mill to create a lead-in spot that uses New York City landmarks as instruments.<p>The …

Gigaom | New York Times launches web-only documentaries with Retro Report

Advertisement<p>The <i>New York Times</i> is launching a series of short, web-only documentaries with Retro Report, a nonprofit news organization that aims to …

Gigaom | Think micropayments for media can’t work? Greg Golebiewski says you are wrong

Advertisement<p>Growing numbers of newspapers and other media outlets are erecting paywalls, hoping to imitate the success of the <i>New York Times</i>, while …

Gigaom | Planet Money and Kickstarter: Is web-based crowdfunding the future of public media?

Advertisement<p>When the reporting team at Planet Money — a joint venture between PRI’s This American Life and National Public Radio — decided to do a …

Gigaom | What’s the best price for a self-published ebook? $3.99, Smashwords research suggests

Advertisement<p>One of the biggest decisions that self-published authors have to make is how to price their ebook. What’s the sweet spot? …

Gigaom | News flash: Twitter doesn’t have to hire journalists to be a powerful media competitor

Advertisement<p>When Twitter recently posted a job listing for a “head of news and journalism,” it sparked a rash of posts and commentary about how the …

Gigaom | Financial Times joins Flipboard, says it’s a better deal than Apple

Advertisement<p>The <i>Financial Times</i> is now making its content available through Flipboard, the popular reading platform that lets users draw on their …

Gigaom | Pay to play: Can YouTube succeed with its paid channel subscriptions?

Advertisement<p>Are you ready to pay for YouTube? Earlier this week, YouTube (s GOOG) launched paid subscriptions in cooperation with a few select …

Gigaom | PBS MediaShift starts publishing ebooks; first topics: cord-cutting and self-publishing

Advertisement<p>PBS’s digital media initiative MediaShift is launching a line of ebooks. The launch is part of a larger experiment with PBS, which is …

Gigaom | It’s not about how long-form your content is, it’s about engagement with the reader

Advertisement<p>There’s been a bit of a backlash brewing in media circles lately: a growing movement against the idea that online journalism has to …

Gigaom | When can a book be digital-only, and when does it need to be print too?

Advertisement<p>Book publishers are increasingly experimenting with digital-first and digital-only initiatives, where they publish a book only as an …

Gigaom | The new writer’s dilemma: You wrote something really great — now, where do you put it?

Advertisement<p>Not that long ago, if you decided to write something — an essay, perhaps, or a piece of fiction — your choices on what to do with it …

Gigaom | FT launches breaking news tool — “when 140 characters doesn’t cut it”

Advertisement<p>The Financial Times is getting into the bite-sized news business with a new product called <i>fastFT.</i> The tool, announced on Wednesday, …

Gigaom | HarperCollins makes it easier for authors to give away their ebooks

Advertisement<p>It’s pretty easy for authors to give away advance print copies (galleys) of their books, but, somewhat counterintuitively, there’s not a …

Gigaom | New York Times looks at sponsored stories, expanding ads — and that may be a good thing

Advertisement<p>Less than a month after New York Times(s nyt) editor-in-chief Jill Abramson dismissed so-called native advertising as a buzz word for …

Gigaom | Online ad spending up 16% from a year ago – report

Advertisement<p>Publishers like to squabble over tactics like display versus native advertising, but the good news is the overall ad pie keeps getting …

Gigaom | What newspapers need to learn from the disruption in the auto industry

Advertisement<p>Newspapers might like to think that their challenges and woes are unique to the print media business, but there are some broad …

Gigaom | If media is being disrupted like the car industry, then who is the Tesla Motors of media?

Advertisement<p>In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media …

Gigaom | The Washington Post will launch its paywall June 12, starting at $9.99/month

Advertisement<p>The <i>Washington Post</i> announced in March that it would start charging for content in June, but until now we didn’t have details on timing …

Gigaom | Can a new generation of web companies finally bring emotion to online advertising?

Advertisement<p>There’s a common theme among the young founders of social web companies that haven’t yet made money when it comes to advertising: they …

Gigaom | What digital media will look like in 2017 – highlights from PwC’s report

Advertisement<p>Anyone with a smartphone — or just a pulse — is aware that broadband access and second screen devices are changing how we consume …

Gigaom | The Washington Post’s new “sponsored views” offering is actually pretty smart

Advertisement<p>There was a predictable amount of gasping and hand-waving about the <i>Washington Post</i>‘s launch on Wednesday of what it calls Sponsored …

Gigaom | The Atlantic launches weekly iPhone magazine for $2.99 a month

Advertisement<p>In April, Atlantic Media President Justin Smith teased the idea of a paid product at PaidContent Live. The new offering has finally …

Gigaom | Google: video ads for news tripled last year, 2 in 5 bought ads for first time

Advertisement<p>Publishers are pumping more videos onto their sites and ad money is following quickly, according to a new survey from Google(s goog) ad …

Gigaom | DIY digital magazine platform Glossi adds new tools, with paid subscriptions coming soon

Advertisement<p>When I was 12 or so, I subscribed to <i>Sassy</i>, <i>Seventeen</i>, <i>Teen</i>, and <i>Jump</i>, and sometimes I’d try to draw and write my own teen magazines — but I …

Gigaom | News360 puts ‘native advertising’ into its personal news app

Advertisement<p>“Native advertising” is a must-have in media circles these days. Even though no one can agree on exactly what the heck it is – sponsored …

Gigaom | TV ad dollars slow to move online — video ads to hit $5.9B by 2017, says report

Advertisement<p>In the future of television land, everyone from AOL(s aol) to the <i>Wall Street Journal</i> will be making awesome online shows and sponsors …

5 Brilliant Marketing Tricks | Inc.com

It's easy to fall into a rut with online marketing. You post on Twitter, you send out MailChimp newsletters. Rinse and repeat. You'd like to do more on social media but you can't justify spending hours on it every day. If that sounds like your marketing strategy, read on.<p>Below you'll find a few …

Marketing