Management How to Build a Community Around Your BrandEntrepreneur - Jessica AboJessica Abo sits down with the CEO and founder of everyday essentials brand GEM. After battling a series of health issues, Sara Cullen discovered she wasn't getting the right nutrition. She walked down
Social Media Building a Community in a Changing Social Media Worldsocialmediaexaminer.com - Michael Stelzner Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups …
Canon Cameras Insider is hiring an associate video producer for techBusiness Insider - Kristen GriffinTech Insider is looking for a full-time associate producer to make smart and beautiful videos about technology, innovation, and internet culture. This person has a passion for tech and related news, gadgets,
Branding Tubular Labs Global Video Measurement Alliance expands with first focus on social videothedrum.com - John McCarthy A slew of publishers have signed onto Tubular Labs's Global Video Measurement Alliance as it announces its global expansion - after several months of …
IT The untapped potential of contextthedrum.com - Cory Ferreira Evidence-based thinking is a management virtue, and for marketers spending in the digital channel, leveraging data has become conventional wisdom. …
Technology Facebook's message to video creators: Let's make more moneyCNET - by Joan E. Solsman The company is trickling out new ways to bring in revenue from videos posted on its site and is adding a new commission on subscriptions.
Content Marketing How to Refocus on Your Audience for Better Content Marketing Resultstoprankblog.com - Joshua Nite Is your content audience-centric? “Of course it is!” Says the hypothetical person I just made up. “We do intensive research for all our content. We …
FlipboardIcon version of the Flipboard logoPoker FOMOFanz: 097: Poker Skills Every Marketer Must Have on Apple Podcastsapple.com
Advertising Industry Why Your Brand Needs to Identify a Brand CharacterAdweek - Sam Douglass We’ve all heard trust is the foundation of any good relationship, whether in a friendship, a marriage or between coworkers. The same is true for …
Social Media Companies 'Adults don't get it': why TikTok is facing greater scrutinyThe Guardian - Alex Hern UK technology editorThe most downloaded app on the App Store for the last year makes almost no money, is barely understood by anyone over 25, and has already faced investigations, fines and bans on three continents. TikTok’s
Branding Wendy’s wants the rest of its business to keep up with its social media speedthedrum.com - Jennifer Faull Wendy’s has overhauled its marketing team, promoting Kurt Kane to chief commercial officer as Carl Loredo takes over marketing in the US. Two weeks …
Play buttonYouTube Finding Your Niche | Why You DON'T Have To Have One To Be Successfulwww.youtube.com
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More InvitingAdweek - David Cohen Two years of planning went into today’s introduction of a refreshed brand for LinkedIn, highlighted by changes to its logo, typography, colors and …
Facebook Explains How Its New 360-Degree Video WorksPopular Science - Xavier HardingFacebook and its virtual reality subsidiary Oculus are betting on the new 360-degree video format, which Facebook introduced into your News Feed last month. Whether you're on desktop or mobile, if you're
In-App Purchases TikTok hit $9M in in-app purchases last month, up 500% over last yearTechCrunch - Sarah PerezPopular short-form video app TikTok has been slowly ramping up its advertising strategy this year as it increases its focus on monetization. However, the company still generates a smaller of its revenue
With 1 Brilliant Move, Delta Air Lines Just Showed the Secret to Turning Good Deeds Into Great BusinessInc Magazine - Bill Murphy Jr.This is a story about kindness, good deeds, and great outcomes. It starts with Rodney Smith Jr., who mows lawns for a living -- and who just got a free first-class trip to Alaska and Hawaii courtesy of
We're All Ears Interview Series with Brian Fanzo | Tintero Creativetinterocreative.com - Valerie Morris Brian Fanzo is a digital marketer and speaker who tells it how it is. He is unapologetically himself and encourages others to do the same. Join me in …
Kickstarter warns creators against calling projects 'the world's best'Engadget - Christine FisherKickstarter is asking its users to tone down the hyperbolic language and to layoff the misleading imagery. In an attempt to promote transparency, the now 10-year-old platform issued new rules and guidelines
Fashion New Study Highlights Influencers’ Purchasing Habits and Social Media Preferencessocialshakeupshow.com - smaerowitz Influencer marketing platform SocialPubli.com has released its 2019 Global Fashion Influencer Study highlighting shopping habits, social media …
Play button Marketing psychology: how real-world techniques can drive digital engagementthedrum.com - Chris Sutcliffe Human decision making is often irrational and frequently unconscious. We have far less control over our decision making than we would like to …
Mary Meeker Mary Meeker’s most important trends on the internetRecode - Rani MollaIt’s the holiday season for data nerds: That is, Mary Meeker is delivering her annual Internet Trends Report — the most highly anticipated slide deck in Silicon Valley — again at Code Conference 2019.
Yubo is a social network about socializingTechCrunch - Romain DilletMeet Yubo, a French startup that wants to make social networks a bit more… social. Yubo is an app designed for teenagers, and it’s all about meeting people, making new friends and belonging to a community.
Infographics Infographic: 30 ways Instagram stands out from other social mediaprdaily.com For communicators hungry to reach a global audience, Instagram offers a feast of opportunities. The photo-sharing app has over 1 billion active …
Digital Marketing Don't let your agency tell you it's complicatedthedrum.com - Joanna Harrod Clients look to agencies to help them navigate the noisy world of digital marketing. The last thing they need is an agency who only adds to that …
Success 8 Rules For “Team No Niche” Success! No Niche, No Problem!isocialfanz.com - Brian Fanzo Yes, the RICHES are in the NICHES but what if you haven’t found your niche or maybe you’re the type of person that believes you’ll never be able to …
Marketers are using content marketing to build communitiesDigiday - Kristina Monllos This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. Netflix has created a community for …
Who Will Save Vertical Video?theringer.com - Molly McHugh Last week Instagram announced what sounded like a fairly routine update. IGTV, which began as a hub for vertical video only, will now allow for …
Infographic: How content marketing builds trust and brand loyaltyprdaily.com - Ted Kitterman Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that …
Modern Marketing Influencer Blog Series: How to Put More Transparency in Your Marketing to Build Greater Trustoracle.com - Brian Fanzo Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a …
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