No matter what your brand sells or who you sell to, there’s not a marketer alive who hasn’t struggled with one (or all) of the following challenges: • Not having enough content to support all your audiences
If you want to reach those in Generation Z, you have to learn about their world. For American youth, social media influencers aren’t just trendsetters in a traditional sense, they’re peers. Consider the
Its merit as a marketing tool lies in how modern consumers pay less attention to a brand unless it's promoted by a peer or trusted source Opinions expressed by Entrepreneur contributors are their own.
Influencer marketing is effective and can be lucrative, but it isn't magic. You have to learn the business. Opinions expressed by Entrepreneur contributors are their own. By the end of this year, roughly
Using the right social influencer also depends on using the right social media platform to create awareness of your brand. The heavyweights like Instagram, Facebook, and YouTube, are some of the best to
You can help charities and nonprofits without breaking the bank. Opinions expressed by Entrepreneur contributors are their own. While the idea of social entrepreneurship isn’t new, it has taken a more
I’ve noticed over the years that there’s been a shift in where influencer marketing is executed. First, it focused mainly on blogs, and then it moved on to YouTube. Now it’s all about Instagram, which
Influencer marketing has certainly evolved over the past decade. From the mommy bloggers creating a brand new industry in the late 2000’s, to the Insta-famous street style stars that popped up a few years
Research: Why 70 Percent of Employees Aren't Working to Their Full Potential Comes Down to 1 Simple Reason
According to Gallup research, an astounding 70 percent of U.S. employees are not showing up to work fully committed to deliver their best performance. Adding insult to injury, 52 percent of those workers
For the price of a few dollars, every social media user can have thousands of followers. This creates a new generation of “fake” influencers i.e. people who amassed large fan base, but they didn’t do with
When you embark on a new strategic journey to sustain and grow your organization in an uncertain world, what do you prioritize? If you’re like most of the leaders we know, you start with organizational
Here's what you need to know to make the most of an influencer marketing campaign. Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is quickly becoming a key strategy
The Series G funding, reported by Bloomberg, puts the popular chat application at a $5 billion valuation, a big step up from the $3.8 billion valuation Slack had at its last funding round in April 2016.