Influencer Marketing & Employee Brand Advocacy

By Brian fanzo | Influencer Marketing & Employee Advocacy both require a mindset change, trust + transparency + tools...

Research: Why 70 Percent of Employees Aren't Working to Their Full Potential Comes Down to 1 Simple Reason

Adding insult to injury, 52 percent of those workers are basically sleepwalking through their day. What gives?<p>According to Gallup research, an astounding 70 percent of U.S. employees are not showing up to work fully committed to deliver their best performance. Adding insult to injury, 52 percent of …

Employee Engagement

7 influencer marketing trends that will dominate in 2018

The popularity of influencer marketing shows no signs of slowing down. Interest in the term <i>influencer marketing</i> increased 90x from 2013 to 2016 and it doubled in first nine months of 2017. Reasons for ever-growing popularity of influencer campaigns are numerous ranging from their versatility (this …

Digital Marketing

Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do

When you embark on a new strategic journey to sustain and grow your organization in an uncertain world, what do you prioritize? If you’re like most of the leaders we know, you start with organizational structure and processes.<p>This would be a mistake.<p>In 2016 we asked 80 senior executives from 20 …

Leadership

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an …

Marketing

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.<p>Influencer marketing is quickly becoming a key strategy for brands interested in tapping into new audiences via social networks. According to a recent study, over 90 percent of marketers who are engaged in some form …

The 3 Secrets To Improve Employee Motivation

Employee motivation isn’t very hard to get right, but, unfortunately, many companies are still stuck in the past.It’s not all about money. People …

Employee Engagement

Why Brands Should Verify Influencer Marketing ROI and Reports

<b>Ground Control to Major Tom.</b><p>We have a problem.<p>The wild wild west influencer marketing industry continues to be a sh*t show and self-reporting by the …

Influencer Marketing: Where are Your Target Audience Being Influenced?

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start <i>getting to it</i>– for the lack of a better …

Influencer Marketing: How Far Does Free Go?

I’ve been asked recently for my advice on whether or not companies should send free product to some of their target influencers in return for …

Marketing

Using Digital Influencers to Drive Shopper Marketing Strategy

The average shopper spends 79 days researching a new purchase, with 80 percent of that research starting online, usually with social media.<p>Because of …

Marketing

Why IBM sends its best employees abroad for four weeks

Suspending a company's most productive employees from their day jobs and sending them to the developing world for a month may not seem like the best …

Leadership

How To Get The Most Out Of Influencer Marketing

Influencer marketing is a booming marketing channel. In 2016, 86% of marketers were already using influencer marketing, according to Pardot. Many …

45 of the Biggest Influencer Marketing Challenges [Expert Roundup]

Influencers have been put on a pedestal for the past few years. Everyone from top global brands to small startups have used influencer marketing to …

Marketing

Slack just got a $5 billion valuation in a mega funding round led by SoftBank and Accel

Slack is raising $250 million in funding led by Accel and Japanese internet giant SoftBank — the same company that's looking to take a multibillion dollar stake in Uber.<p>The Series G funding, reported by Bloomberg, puts the popular chat application at a $5 billion valuation, a big step up from the …

Venture Capital

Why Brands Big and Small Continue to Fail at Influencer Marketing

Brands don't know how to use influencer marketing correctly, and it's destroying their businesses.<p>Seventy-eight percent of marketers who used influencer marketing in 2016 noted that calculating return on investment (ROI) would be a top challenge for 2017.<p>While many companies continue to pour money …

This 'Small' Strategy Is the Next Huge Trend in Social Media Marketing

Move over, Michelle Phan: A group of influencers you've never heard of are pulling brands' social media dollars--and they're delivering far better ROI.<p>Five years ago, many social media influencers were thrilled to promote partner brands in exchange for nothing more than a few product samples. …

Social Media Marketing

The Secret to Making More Money Could Actually Be This Simple

The secret to increasing sales? Influencer marketing. Here's what you need to know.<p>You're probably familiar with influencer marketing. Even top brands like Amazon are using it.<p>But did you know that it can be an extremely effective way to establish trust, and engage a relevant audience? And a …

Marketing

Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this …

SEO

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. …

Digital Age

In The Enterprise, Customer Experience Starts With Social

Many companies view social media as simply one part of their marketing strategy – using it to tweet or otherwise share company announcements, comment on relevant news, and distribute company-authored content.<p>But increasingly, savvy businesses are recognizing social media not just as a channel for …

Customer Experience

Contributors | The Next Web

All stories in Contributors<p>5 tips to help successfully market an ICO<p>ICOs, or initial coin offerings, are becoming increasingly popular, creating a multi-billion-dollar market. There is no sign ...<p>Steve Olenski<p>In an age of AI and machine learning, app marketing gets supercharged<p>Remember the saying, …

This Is The Future Of Influencer Marketing

It’s a good time to be in the influencer marketing business.<p>According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube …

Marketing

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.<p>Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer …

5 steps to develop a successful influencer marketing platform

When a brand’s manager arrives on your influencer marketing platform, they might not always know what they are looking for.<p>Because of the fact that social media is kind of a volatile space, they often think of influencer marketing campaigns as sort of ethereal, something that will happen once and …

How Resilient Company Cultures Ensure Business Continuity - Future Of Work

It is fascinating that in only a few short years, the entire business community has changed. What’s more, it’s only going to keep changing as …

Two affiliate marketers show us inside Amazon's Influencer Program

The Deal Guy and What's Up Moms, original participants in the program, are pleased with early returns.

How Much Should You Pay Social Media Influencers?

Although some marketers have questioned the value of influencer marketing, it has become one of the most effective marketing tactics for many …

Digital Marketing

Fire Your Influencers. Hire Evangelists.

The secret to a successful influencers program is closely tied to authenticity<p>Nearly half of all marketers in the US plan to increase their Influencer marketing budget over the next year. Influencer marketplaces have thrived in recent years, driven in large part by the necessary pullback from …

Marketing

The CIO Imperative: Customer Experience, Agility and Scale

I was pleasantly surprised when my DisrupTV co-host Ray Wang, CEO and founder of Constellation Research, informed me that Dion Hinchcliffe had joined his firm. I consider Ray and Dion as two of the very best and most respected software enterprise analysts and thought leaders. Both are also two of …

Innovation