Islam Ismail

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How social content is leading the conversation in TV advertising

The BBC's move to show some programmes online before they air on TV represents a coming of age for online television. The diverse way in which we can …

The Power of Influence in Content Marketing

With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their …

What exactly is "great content?"

Great content is the secret to marketing success on the social web. That’s what all the gurus and expert blogs tell you. And it’s true; great content …

Your Brain On Buzz: Why Some Ideas Go Viral And Others Go Nowhere

Why do certain ideas go viral while others never make it past a second set of eyes (or ears, or lips)? A new neuroscience study attempted to answer this question by finding out if our brains react differently to buzz-worthy ideas. The results suggest that we’re wired to pass along certain ideas …

The Art of Content Curation | Inc.com

By now, many marketers are convinced of the value of lead nurturing--but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.<p>The Content …

4 Tips for Creating Compelling HDR Photography

HDR tends to have a bad name in the world of photography. Type the words ‘HDR photography' into google images and you'll get an idea why. Florescent …