Interior Systems, Inc.

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SEO Isn’t Dead. It’s Just Different

Over the last few years, search engine optimization has become one of the most misunderstood terms in the world of publishing. Ask marketers about …

Google Analytics

UFood Grill Debuts Remodel at Logan International Airport

UFood Grill, the award-winning fast-casual restaurant franchise where “delicious meets nutritious,” has debuted a newly-remodeled location in …

User Satisfaction > Fewer Clicks

The three-click rule has been around since the dawn of the Internet, but does the idea that every piece of content should take no more than three …

UX Design

Breaking down Barricade’s lead generation and tracking process

A guest post from Frontline portfolio CEO David Coallier<p>Having a sales playbook and defining a lead generation/conversion strategy for most startups …

10 Marketing Tactics to Plan for in 2016 | Inc.com

With so many articles, guides, and research findings from companies about upcoming trends and best practices, it can be challenging for marketing leaders to sift through it all and determine what exactly their teams should really focus on. But as the CEO of a content marketing agency, I know that …

Marketing

The Best And Worst Branding of 2015

Leading into an election year, branding always gets red, white, and blue. But candidates’ branding wasn’t the only thing that made a splash in 2015. Google gave us a new logo in 16 years. Sonos visualized as something other than a waveform. Pentagram made a brand of premium weed for Snoop Dogg. (Is …

The best branded content partnerships of 2015

2015 was the year that content marketing moved from experimental to fundamental and nearly every major publisher and brand discovered the power of …

What are the biggest email marketing errors that brands still make?

So, what did our marketing experts think was the most common mistake that brands still make with their email campaigns, and in an ideal world what …

Marketing

What does 2016 hold for brand experiences? 5 trends for the coming year

Paul Saville, co-managing director of Wasserman Experience predicts that 2016 will be a year when brand experiences become even more immersive, …

Trends

Salesforce Shares Rise on Raised Guidance

(Reuters) – Salesforce.com reported a quarterly adjusted profit above market expectations, driven by higher demand for its web-based sales and …

CRM … Changing the Role of “Sales Manager”

I cannot remember how many times I have sat in meetings with sales management discussing their need to see what their sales team is doing. They want …

Dining Services saves nearly $20,000 after decrease in napkin use

Purdue dining ranked 17th by Business Insider

Business Insider recently announced their rankings for best college dining in the United States and put Purdue at 17th.

Food & Dining

One Thing Steve Jobs Did at Apple That Will Instantly Improve Your Productivity | Inc.com

Busy Work<p>So, if we are going to talk about productivity we need to get one thing straight from the outset; busy does not equate to productive.<p>Try this experiment; go around for a day and ask colleagues, "So, what did you do today?" Most of the answers will be along the lines of, "A lot, it was a …

Time Management

Predicting Pantone's 2016 Color Of The Year

2015 was all about Marsala, but a new year means a new color to love.<p>Pantone is the go-to for forecasting color trends, naming Marsala – an earthy shade of wine red – the <i>it</i> color of 2015. By December, we should know the company's 2016 choice (and, by extension, what color bedding, shoes and makeup …

Steal These Strategies: Instagram Marketing Tactics from the World’s Top Brands

Think about how much time you sink into promoting your business on Twitter, and then consider this:<p>Instagram is officially <i>more popular</i>.<p>For real! <b>As of</b> …

7 Social Campaigns Every B2B Marketer Should Create

When it comes to social media marketing, the possibilities are seemingly endless.<p>Not only are there a variety of different social media …

Marketing

The Best Donut Shop in Every State

Homer Simpson isn't exactly known for sage thinking, but he did create one important mantra: "Mmm donuts." Clearly he knew something we didn't, …

McDonald’s ex-CEO joins the board of a vegan startup that wants to replace burgers with plants

On Wednesday, Beyond Meat, a startup dedicated to replacing beef and chicken with plant products, announced that Thompson joined the Board of Directors.<p>While Beyond Meat said that Thompson's experience would be invaluable, the new job is certainly a departure from planning marketing campaigns to …

10 of the Hottest Green Technologies

It’s no secret that the energy you use in your home adds up fast. Between heating, cooling, electricity, water and everything in between, it’s easy …

16 Quotes From Successful People About Self-Improvement

Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Adverti …

UFood Grill To Open at Liberty University

UFood Grill, the award-winning fast-casual restaurant franchise where “delicious meets nutritious,” has announced that it will open a location at …

Burger King unveils spooky black Whopper for Halloween

Burger King is marking Halloween by introducing a black bun Whopper to the UK for the first time.<p>The ghoulish fast food treat has been a popular …

Chicken’s up, burgers and pizza are down, according to latest chain restaurant trends — Business — Bangor Daily News — BDN Maine

Home_Beijing Design Week English

Strategic Partner of 2017 Beijing Design Week<p>Commercial Sponsors for Design Expo<p>Designated Suppliers of the Organizing Committee<p>Exclusive Strategic …

Customer Experience Strategy: The Secret to Better Customer Retention

Imagine you’ve just downloaded this awesome new app.<p>You’re enjoying yourself. Swiping around, clicking all of the features, then realize it’s missing …

5 Tactics to Help You Turn First-Time Buyers into Lifelong Customers

We talk about this all the time – as of today, it’s estimated that it costs businesses up to 16 times more to attract new customers than to keep …

Customer Experience