Irfan Pardesi

7 Flips | 2 Magazines | 1 Like | 1 Following | @irfanpardesi | Keep up with Irfan Pardesi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Irfan Pardesi”

How to Lower Your Site's Bounce Rate

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order …

How Neuroscience Is Key to Successful Marketing Strategies

I'm fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more …

15 TED Talks That Will Change Your Life

Feel like getting inspired, motivated or just looking for a feel-good cry? Then look no further. There's no better way to start your day than with a …

4 Ways to Optimize Your Referral Traffic

Between SEO, social media, email marketing, blogger outreach and paid media, getting people to your site isn't just a balancing act — it's a lesson …

Omniata Is Building An Analytics, CRM Platform To Watch For The Digital Goods Era

Mobile gaming companies — the revenue gorillas of the iOS and Android platforms — are at the forefront of refining how virtual goods transactions are done.<p>But attracting the <i>right</i> kinds of users and retaining them is growing more complex with each month. It’s becoming a big data problem where top …

Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews

Google now makes it easier for business owners to see who is reviewing them across the web. Verified business owners who are already using the recently updated Places for Business user interface can now go to their profiles, where they’ll find a new “Reviews” section. There, they will find all of …

Fully-Automated Ad Management Startup Multichannel Raises $3M In Seed Funding

Multichannel wants to help marketers fully automate their online advertising so they can focus on developing campaigns instead of staring at software dashboards all day. Based in Hong Kong and the U.S., Multichannel has raised $3 million in seed funding from investors including founder Dmitry …