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Casually Fearless: Why Millennials Are Natural Entrepreneurs

I still think about that Tuesday night dinner when my 22-year-old daughter told me she was leaving her full-time job at a Silicon Valley startup. Not only did she break it to me that she was quitting, she also casually threw in the news that she was moving across the country. Oh, and did I mention …

Entrepreneurship

Millennials Will Become The Majority In The Workforce In 2015. Is Your Company Ready?

Freelancer platform Elance-oDesk and Millennial Branding, a research consultancy, interviewed more than a thousand working millennials and 200 older …

The Workplace

Attention Brands: This Is How You Get Millennials to Like You

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.<p>"Ever since youth culture became a defined …

How to Enchant Millennials with Your Marketing Message

Millennials, the generation of individuals born between 1980 and 2000, wield tremendous buying power. As such, this generation holds massive …

Why Mobile Payments Are a Millennial Must

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and …

The Psychology Of Online Customization

<b>Editor’s note:</b> <i>Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual framework for insights into online consumer behavior.</i><p>E-commerce firms are discovering the value of online …

4 Ways to Make Millennials Happier at Work

A new survey from Payscale and branding expert Dan Schawbel offers insights into what managers can do to retain Gen Y employees.<p>Managers, get ready: …

Move Over, Millennials: Generation Z Is Entrepreneurial And Plans On Working Independently

The survey, conducted by Northeastern University, asked over 1,000 teenagers between ages 16 and 19 about their thoughts on the future, finances, and …

Entrepreneurship

For These Millennials, Gender Norms Have Gone Out Of Style

Cameron Finucane, a burly, 26-year-old technology consultant in Ithaca, N.Y., started painting his nails a few months ago. He has just started dating Emily Coon, a 24-year-old writer who has sworn off nail polish.<p>Finucane and Coon, as well as many other millennials, say they find traditional …

Millenials Don't Actually Care About Your Social #Brand

Despite all the stories about how millennials are broke and don't care about car ownership, automakers make some desperate attempts to connect with …

Beyond profits: Millennials embrace investing for social good

Once she gets her MBA degree from UC Berkeley in May, Leigh Madeira's dream is to help find funding for young companies devoted to improving the lives of the world's poor.<p>That isn't quite what her family had in mind. When she told her 90-year-old grandfather about her plans, "He gave me this look," …

Mind Your Millennials: This is How We Shop, Omnichannel Style

A detailed description of the omnichannel shopping experience offering insight into the process and what fuels millennials' purchase decision.

Toys Are More Divided by Gender Now Than They Were 50 Years Ago

Even at times when discrimination was much more common, catalogs contained more neutral appeals than advertisements today.<p>When it comes to buying gifts for children, everything is color-coded: Rigid boundaries segregate brawny blue action figures from pretty pink princesses, and most assume that …

6 trends redefining the way we watch television

A decade ago, families huddled around the living room TV in eager anticipation of their favorite shows. They'd been waiting <i>weeks</i> to catch up with …

How To Modernize Your Customer Service Experience (And Save $200 Billion)

If the way you’ve always approached customer service isn’t working for you anymore, it’s probably because your customers have changed. They’re buying (or deciding not to), raving about your customer service (or telling their friends to avoid you), enhancing (or depressing) your bottom line based on …

Millennials Are Tolerant, Educated, Enterprising, and Hyphenated

Young adults born in the last 30 years never lived without the Internet or cell phones. They can't imagine not being connected or able to buy online. They missed Vietnam, the Civil Rights Movement, the Cold War and some the Gulf War. They saw Nelson Mandela elected president of South Africa and …

Millennials are forcing change on the TV industry—and making it better

<i>This post has been updated.</i><p>Will September, 2014 go down as the month Hollywood finally figured out millennials?<p>Here has what has happened in the past few days:<p><b>Time Warner</b>, the owner of HBO, made its most encouraging comments yet on the prospect of it unshackling HBO Go. CEO Jeff Bewkes said the …

Five Millennial Trends That Will Pave The Way For Marketers In 2015

It’s that time of year again when everyone packs the gym for discounted memberships, opts for a little more produce and a few less cookies at the store, signs up on that usually empty volunteer list at work and attempts to create a list of resolutions that are inspirational while also achievable. …

10 Consumer Trends and Implications for Marketing Practice in 2015

As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing …

Mobile Millennials Are the Tough Marketing Challenge for 2015

Millennials are the talk of the town. Now in their late 20s and 30s, they've adopted digital like no other. Mobile is their choice. No surprise there.<p>As we go into 2015, mobile is on a roll. Forecasts indicate that mobile will outpace all other forms of digital advertising. Skyrocketing sales of …

CES: Millennials Value Netflix More Than Broadcast or Cable, Study Finds

A NATPE/Content First and Consumer Electronics Association study finds that streaming devices dominate young people's viewing preferences<p>Netflix …

5 Social Good Business Trends To Watch In 2015

While the probably can’t answer the first question, the marketing agency JWT produced this years version of its annual report looking at the trends …

San Francisco

Millennials, Nostalgia, and Urban Preservation: Why We Clamor for a Past We Never Had

<i>By Elena Weissmann</i><p>For a generation that grew up with unparalleled accessibility to the past, memory has never been more appealing. We immerse ourselves in the appropriated memories of previous generations, fixating on symbols like mason jars and cobblestones, resisting any visible break with the …

Tiffany jewelry ad campaign features first same-sex couple

<b>(CNN) —</b> Jeweler Tiffany & Co., for the first time, is featuring a gay couple in an ad campaign.<p>The new "Will You?" campaign, shot by fashion photographer Peter Lindbergh, features seven scenes of couples.<p>One in particular is drawing widespread praise for showing a same-sex couple.<p>The pair, shown …

90% of Americans more likely to trust brands that back social causes

If your brand doesn't support social causes, it's missing out on a huge audience.<p>Consumers don't just like when companies incorporate social good …

How Brands Can Attract Millennials Looking For Meaningful Work

This January, millennials began outnumbering their older colleagues in the workplace, and as a handful of studies have shown, this generation cares a …

Recruitment

This is what the typical millennial spends on media

Millennials, Gen Ys, or whatever you want to call people born between the early 1980s and 2000, were the first generation to grow up with the internet. Which means they were also the first generation to naturally expect to be able to access to vast swathes of music, film and TV content without …

Digital Advertising

Meet The Mobile-Only Bank For On-The-Go Millennials

Other digital banks have failed to take off. Does BankMobile stand a chance?<p>You’ve heard this story before: A finance refugee, exasperated by the industry’s byzantine fee systems and clunky digital experiences, sets out to build a better bank. No fees, no branches, and design-savvy online …

When customers become designers

From development to manufacturing to fulfillment, the time it takes a new product to go from concept to customer is speeding up. And along the way, …