Iva Obrovac

1,895 Flips | 11 Magazines | 1,164 Likes | 55 Following | 406 Followers | @iobrovac | Google Certified Trainer, Internet marketing enthusiastic, music & TV addict, left-handed, chocoholic, @iobrovac on Twitter

Google: Noindex & Rel=Canonical Should Not Be Mixed

There is an outstanding explanation from Google's John Mueller about the differences around the noindex and rel=canonical signals and why they should …

SEO

How to Create a Buyer Persona to Focus Your Marketing Efforts

Buyer personas are generalized representations of your ideal customers. These representations will help you understand your audience better and …

Marketing

UPS is turning to predictive analytics

<i>This story was delivered to Business Insider Intelligence Transportation & Logistics Briefing subscribers hours before it appeared on Business Insider. To be the first to know, please click here.</i><p>Parcel delivery giant UPS recently started using a new predictive analytics algorithm to optimize the …

Big Data

Facebook Responds: No More Partner Categories Targeting

The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to …

Mining

The Upside Down: Negative Goals in Google Analytics

The word “goal” is all about aiming for good, positive objectives. I’m sure most of us can relate to those feelings during resolution time right now. …

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser …

This new analytics tool for Gmail is actually really impressive

So how can typical Gmail users leverage email analytics data?<p>These are some of the most common applications:<p><b>Employee tracking and monitoring</b> — In some ways, EmailAnalytics belongs in the same ranks as Toggl and TimeCamp, apps that actively monitor employee time expenditure and performance. The app …

Five Easy Ways To Identify Bot Attacks On Your Site

Malicious bots are likely visiting your website. The question is, can you identify them in order to single them out and mitigate their attempts to steal data and hijack user IDs?<p>Here’s the truth. We live in the era of unavoidable bots. As Kleiner Perkins researcher Mary Meeker highlighted in her …

Tracking Offline Events Using Google Analytics & the Measurement Protocol

What is the Measurement Protocol?<p>The developer guide for the measurement protocol succinctly offers this description;<p>The Google Analytics Measurement …

Richer Google Analytics User Management

Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user …

Google Analytics

5 Ways Facebook Analytics Beats Google Analytics

Posted by JD Prater in Analytics, Facebook<p>Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google …

Gmail Metrics Provides Data Visualization, Tracks Email Analytics

The most popular consumer email client now provides data visualization of email usage and behavior.<p>The recently recently released Gmail Metrics …

Understanding Google Analytics Audiences Report

Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance …

What does programmatic advertising mean for your pharma marketing strategy?

Image: Econsultancy<p>In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. A study by …

4 Advanced AdWords Audience Targeting Tactics by @iambenwood

Here are four advanced audience targeting tactics to refine your AdWords targeting to leverage budget and maximize ROAS.The post 4 Advanced AdWords …

#GTMTips: Automatically Duplicate Google Analytics Hits To Snowplow

I’m back with another customTask tip, but this time I’m exploring some new territory. Snowplow just introduced their latest version update, which …

Google Analytics Introduces New ‘Audiences’ Report by @MattGSouthern

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.The post Google Analytics Introduces New ‘Audiences’ …

8 Data Lies Google Analytics is Telling You (And How to Fix Each One)

Using Google Analytics is a must because it allows you to measure your results efficiently. Or does it?Data is good. Google Analytics makes it quick …

Stop Drowning in Metrics and Optimize KPIs That Move the Needle

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it's a …

Marketing

IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

IBM’s Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in …

Advertising Industry

Data Studio Template: Comparing Multiple Google Analytics Sources

Any time you’re making a big change in the way you’re tracking data on your site, it’s helpful to first compare data from your old implementation to …

Analytics Are Defining The Future Of Digital Advertising

• Advertisers are planning to increase the average number of integrated data sources from 5.4 today to 6.2 in 2019 to gain greater advertising effectiveness insights.<br>• 94% of advertisers rely on a broad base of CRM data, from transactions and contact information to brand preferences, to track …

Digital Advertising

SEO Made Simple: A Step-by-Step Guide

Guess how many blog posts people publish each day.<p>Any ideas?<p>Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 …

Google Search

Facebook News Feed Changes: Why We Need a New Strategy

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing.It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google.As Google …

3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and …

Mixed reality analytics presents a multibillion dollar opportunity

Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (AR) and virtual reality (VR) creates a 3D “mixed …

Here’s Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)

If you are looking for a diverse online platform that is sure to put your marketing campaigns in front of tons of people, Facebook Ads are the way to …

3 Advanced Google Analytics Techniques for B2B Marketers

When solving tough growth challenges, B2B marketers often turn to Google Analytics. For measuring activity and addressing questions that are answered …

Measuring how offline marketing drives website traffic: The fundamentals

You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing?If you don’t measure the …