Iva Obrovac

1,881 Added | 11 Magazines | 1,157 Likes | 55 Following | 399 Followers | @iobrovac | Google Certified Trainer, Internet marketing enthusiastic, music & TV addict, left-handed, chocoholic, @iobrovac on Twitter

4 Advanced AdWords Audience Targeting Tactics by @iambenwood

Here are four advanced audience targeting tactics to refine your AdWords targeting to leverage budget and maximize ROAS.The post 4 Advanced AdWords …

AdWords

#GTMTips: Automatically Duplicate Google Analytics Hits To Snowplow

I’m back with another customTask tip, but this time I’m exploring some new territory. Snowplow just introduced their latest version update, which …

Analytics

Google Analytics Introduces New ‘Audiences’ Report by @MattGSouthern

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.The post Google Analytics Introduces New ‘Audiences’ …

Analytics

8 Data Lies Google Analytics is Telling You (And How to Fix Each One)

Using Google Analytics is a must because it allows you to measure your results efficiently. Or does it?Data is good. Google Analytics makes it quick …

Analytics

Stop Drowning in Metrics and Optimize KPIs That Move the Needle

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it's a …

Analytics

IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

IBM’s Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in …

Advertising Industry

Data Studio Template: Comparing Multiple Google Analytics Sources

Any time you’re making a big change in the way you’re tracking data on your site, it’s helpful to first compare data from your old implementation to …

Analytics

Analytics Are Defining The Future Of Digital Advertising

• Advertisers are planning to increase the average number of integrated data sources from 5.4 today to 6.2 in 2019 to gain greater advertising effectiveness insights.<br>• 94% of advertisers rely on a broad base of CRM data, from transactions and contact information to brand preferences, to track …

Digital Advertising

SEO Made Simple: A Step-by-Step Guide

Guess how many blog posts are published each day.<p>Any ideas?<p><b>Over 2 million.</b><p>That means 46 people have pressed publish by the time you read these 4 …

Facebook News Feed Changes: Why We Need a New Strategy

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Pharrell Williams

What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing.<p>It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google.<p>As Google …

Subpar

3 AdWords features you're probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and …

AdWords

Mixed reality analytics presents a multibillion dollar opportunity

Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (AR) and virtual reality (VR) creates a 3D “mixed …

Mixed Reality

Here's Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)

If you are looking for a diverse online platform that is sure to put your marketing campaigns in front of tons of people, Facebook Ads are the way to …

3 Advanced Google Analytics Techniques for B2B Marketers

When solving tough growth challenges, B2B marketers often turn to Google Analytics. For measuring activity and addressing questions that are answered …

Measuring how offline marketing drives website traffic: The fundamentals

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you …

What Is ‘Dark Social’ And How To Measure It Right?

If you’re a marketer or growth specialist, you have probably heard about ‘Dark Social’ over the last couple of years. Now, in 2016, it’s already clear that ‘Dark Social’ stands for the referral traffic that is hard to measure and that is happening ‘behind the scenes’. When I say ‘behind the …

Global Mobile Analytics Market 2017-2021

Global Mobile Analytics Market 2017-2021 Description<p>TechNavio – Infiniti Research Ltd.<p><b>Global Mobile Analytics Market 2017-2021</b><p><b>About Mobile …

Facebook Messenger Bots: What Every Marketer Needs to Know

Sophia the robot just made headlines by being the first artificial-intelligence-powered robot to get honorary citizenship from Saudi Arabia. This …

Chatbots

How To Use Facebook Messenger Bots To Grow Your Email List

Come on, admit it.<p>You’re just a little bit curious about all the hype surrounding Messenger bots.<p>Even if you haven’t looked into using them in any …

Life After the Click-Through

In<p>a recent op-ed, I explored how marketing's dependence on click-through has impaired the success of the banner. The feedback was encouraging -- a …

Google Analytics: Using Enhanced Ecommerce to Grow Revenue

Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google …

11 Analytics Experts Share Their Favorite New Features of GA and GTM

Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time.<p>What’s …

Google Analytics releasing 4 new functions to offer more user-centric insights

en_US<p>article<p>The new features reframe the focus on understanding user …

Coca-Cola Has Hidden Symbols On Their New Holiday Cans, And It’s Fun To Find Them

If you’ve got an impeccable eye for detail, you might have noticed by now that Coca-Cola’s polar bear-adorned holiday cans hide a few secret – and …

The decline of generic search and how to save your brand

Generic search is in rapid decline. Market leaders are taking over your generic keywords. If it hasn’t happened yet, it won’t be long before your …

5 Insider Tips from a Google AdWords Strategist

<b>Today I had a missed call from a London phone number, and I thought, “who the heck do I know that would be calling me from London?” A few hours later</b> …

4 Super-Useful New AdWords Features You Need to Try

Main image: Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns.Today, …

AdWords

Powerful New Leads Database Opens for Google Analytics Users

NEW YORK, Nov. 21, 2017 /PRNewswire/ -- More than 134 million companies use Google's search engine daily with an estimated two billion searches performed within the B2B industry. Google now processes over 40,000 searches per second and each time a company uses the search engine and then visits a …

Google Analytics

How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and …

Marketing