Patrick Senecal

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Wages or Commissions? This 3-Step System Helps You Decide.

This story appears in the July 2016 issue of <i>Entrepreneur</i>. Subscribe »<p>In my experience, the best plan includes a mix of both. When you offer salary and commission, you’re motivating your sales team while minimizing the chances that they’ll feel disgruntled and underpaid. But there’s no …

The Power of Your Subconscious Mind

• <b>Author:</b> Joseph Murphy & GP Editors<p>'The Power of Your Subconscious Mind' has been a bestseller since its first publication in 1963, selling many millions of copies since its original publication. It is one of the most brilliant and beloved spiritual self-help works of all time which can help you …

YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

• <b>Author:</b> Jason Miles<p><b>The quick and easy guide that helps you grab your share of YouTube’s 4 BILLION daily viewers</b><p>The author of <i>Pinterest Power</i> and <i>Instagram Power</i> shows how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. <i>YouTube</i> …

Optimize – SEO, Digital Marketing, Social Media Theme (Marketing)

• Highly Customizable<br>• Extensive Admin Interface<br>• Simple One-Click Import of Demo Content<br>• No coding knowledge required<br>• Optimized for search engines<br>• Page …

How to Live-Stream Like a Pro on Facebook Live

Right now, the vast majority of Facebook users streaming live video content are using Facebook's Live app. And while the quality of the video content …

6 Tools for Monitoring Your Online Reputation

Marketing Content Writer<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or break your …

Marketing

5 ways to market your personal brand

You—not your company, not your company’s product or service, YOU—are a brand.<p>And though you‘re employed, you never know when that will change, so …

Public Relations

Try It Now

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Digital Marketing Essentials: Marketing Tools, European Advertising Insights, And More

<b>A digital marketing tools visualisation guide can now help marketers identify opportunities, while content marketing has grown in popularity across</b> …

Which Agency is Right for Your Brand

As agencies and management consulting firms adapt to the digital environment, brands face a complex array of options. Agencies founded on the basis …

Google Play warns you when apps contain ads

Google rolled out a new labelling scheme to its Play store on Thursday that prominently indicates that an app contains advertisements of any kind. It's the same sort of warning label you see for apps that contain in-game purchases and applies to every category in the store. Presumably, the neophyte …

Secrets to advertising to an anti-advertising generation

GE making a hot sauce from the hottest peppers on record may seem out of the company's wheelhouse. But according to Thrillist Media Group, if you …

Facebook racing ahead with mobile ads revenue, but is engagement taking a backseat?

After receiving flak for its rather sluggish mobile growth a few years ago, Facebook managed to quickly shut all those wagging tongues. Today, looks …

Five Things Marketers Should Note From Facebook’s First-Quarter Earnings

The company posted a 57% surge in advertising revenue and is experimenting with new ad formats<p>By<p>Jack Marshall<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>Facebook FB 0.47% bucked the technology industry trend of disappointing first-quarter results, posting a …

Digital Advertising

Facebook aims to be a small business advertising juggernaut

More than 50 million small businesses have active Facebook pages, giving the company a unique opening to sell those firms ad products<p>Facebook …

How This Aussie Entrepreneur Cracked the Facebook Code for Business and Made Millions

Facebook advertising is often a consistent source of confusion and frustration, especially for those wishing to get new clients from it and grow their business.<p>However Ben Simkin, an esteemed Australian entrepreneur, successfully cracked the code surrounding Facebook ads. This resulted in …

A Canadian ad so annoying you won’t want to press skip

We've all been there: waiting to watch a video online, and having to sit through an annoying pre-roll ad first. On YouTube, many of us wait for the "Skip Ad" button, to fast-forward to the funny cat, music video, or comedy sketch we really wanted to see.<p>Scotts Miracle-Gro Canada has an innovative …

Facebook results: Company reports huge surge in revenues – mostly from ads

Facebook wants you to think it is a village square, or a drone company who brings internet to the developing world. It’s really just a big …

Ogilvy & Mather and WPP top Effie Index

Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, replacing BBDO.<p>To continue reading this article you …

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social …

AdWords

Google Play is now labelling which apps contain ads

Google has just made a change to its mobile application storefront, Google Play, which will help customers make better decisions about the apps they want to download: it’s now displaying if an app contains advertisements. This label will now appear alongside the existing designation which indicates …

Facebook, Google ad metrics show shifts in pricing power: column

Facebook's latest financial results showed that its online advertising business still has one big advantage over that of rival Google: rising prices.<p>That pricing power is one reason Facebook's sales are rising much faster and its profit margins are fatter than its larger competitor.<p>In the March …

Five of the most interesting SEM news stories of the week

<b>Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.</b>This week we have loads of …

AdWords

What the rise of ad blockers means for SMEs

The amount of online consumers using advertisement-blocking services has reached an all time high.<p>Two hundred million people use AdBlock on their …

How to Make Money From Your Blog — 18 Methods For You to Try

So you’ve created a blogging masterpiece and you’re driving thousands of visitors to your blog post. It’s time to start making money from it.<p>I’m not …

Google Shopping ads so hot right now: the meteoric rise of PLAs

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011.Since then, we’ve seen incredible growth …

AdWords

Top 4 Types of Effective Facebook Ads

Everyone has heard about the power of Facebook ads, but not everyone knows how to harness that power and use them to grow their business. Facebook …

Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked traffic<p>Newspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social …

Digital Advertising

Influencer Marketing Platform TheAmplify Acquired By Tech Company You & Mr Jones - Tubefilter

<b>TheAmplify</b>, an invite-only influencer marketing platform that works with brands like <b>Pepsi</b> and <b>Ford</b> across platforms like <b>Snapchat</b>, <b>Facebook</b>, and …