Jay Izso

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5 Uncoachable People

Coaching. Either you are one or you are in need of one. However, quite often some people are just not coachable. You either cannot coach them, or You …

Ad Age Survey: What Advertisers Really Think About Facebook

In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they're …

Commercial Breaks Aren’t Twitter Breaks

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a …

90% Of Customers Will Recommend Brands After Social Media Interactions

The study focused on FMCG brands Heinz, Kettle and Twinings and found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing brand loyalty.<p>More than 4,500 survey responses were collected from each brands social media pages over a two month period …

Customers Expect SOCIAL in Your Social Media Leadership - Switch & Shift

A few weeks ago, I was interviewed by an Italian newspaper regarding online marketing and social media best practices. Since most of our readers …

Want customers to remember your brand? Social video’s the key

The explosion of the 'social' Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics.<p>Social video is …

Getting the message across: social media and the public sector

Social media can easily become a weapon with which to attack brands and policies. The last government's online consultation on identity cards was …