Geolocation is Changing the Retail Business Model Yet Again

Geolocation is Changing the Retail Business Model Yet Again

insead.edu - Serguei Netessine, Timken Chaired Professor of Global Technology and Innovation, Karan Girotra, INSEAD Associate Professor of Technology and Operations Management, and Christophe Pennetier, INSEAD PhD Student

In category after category, Amazon has steadily eroded the market share of traditional bricks-and-mortar retail chains, which seem to be in a state …

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