I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week on marketing may strike many business owners as excessive. And for some businesses, it is. I
Dynamic storytelling is easier to do and more effective for sales than you might think. The Internet and social media have created amazing channels for businesses to reach more potential customers and
Identifying the challenges that are changing the way we see, market, and advertise our brands and businesses. So many of our innovations rely on advertising, a $700 billion industry, to gain fans, followers,
Amazon is already the third-largest advertising platform, and it's making things interesting by paying for Google Ads. A new report from the ad agency Merkle shows that as Amazon approaches Prime Day,
It doesn't matter how well you use marketing to tell your story if you miss what makes that story real. There's a cute little coffee-house in The East Village in Manhattan that I recently visited on one
Document this one thing to improve your content marketing results. It's no secret I'm not a fan of complicated marketing documents. I've even gone so far as to say that the marketing plan is wholly obsolete.