Michelle Sfeir

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How to Act on Your Idea

MixedMade co-founder Morgan Newman offers a concrete path to make your concept a business.

Concrete

Why Smart People Struggle with Strategy

Strategy is often seen as something really smart people do — those head-of-the-class folks with top-notch academic credentials. But just because these are the folks attracted to strategy doesn’t mean they will naturally excel at it.<p>The problem with smart people is that they are used to seeking and …

9 Visually Appealing Keyword Planner Updates

April 24, 2014<p>Today Google released 9 new features to their keyword planner tool. These features make it easier to understand various aspects of …

This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations

“Stories are the way our teams get excited, aligned, and rallied around the same goal,” says long-time IDEO Project Lead Nicole Kahn. “But more …

Confessions of a Young Ad Creative

As part of an ongoing Digiday series of anonymous industry confessions, a young art director dishes on the state of his business. Not revealing his …

Creativity

Inspire Creativity at Work With All 5 of Your Senses

You’ve probably heard of the debate about whether open offices or the oh-so-dreaded traditional cubicles are better in the workplace. All these …

The History of Flat Design: Efficiency, Minimalism, Trendiness

For those of you who haven’t heard of the term, “flat design” is mainly the term given to the style of design in which elements lose any type of stylistic characters that make them appear as though they lift off the page.<p>In laymen’s terms, this means removing stylistic characters such as drop …

12 Ways to Extend the Life of Every Article You Write

<i>This post originally appeared on the Buffer blog.</i><p>Do you have a “Hall of Fame” for your best pieces of content?<p>I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance. We have Belle’s post about 10 simple ways to be happier, Leo’s post about why …

How to Score Your Website’s SEO in 10 Minutes or Less

Many digital marketers know a lot of details about SEO, but they have trouble with the big picture.<p>One of the most important skills you can develop …

Social Media Frequency: How Often to Post to Facebook, Twitter

<i>This post originally appeared on the Buffer blog.</i><p>Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.<p>Every time their commercial airs, Subway is flirting with the fine art of frequency. How …

Content marketing ideas: five key tools and one killer tip

<b>Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support</b> …

A Guide to Getting Everlasting Traffic with Keyword Research

<i>Denis Duvauchelle is CEO and co-founder of Twoodo, helping your team organize itself using simple #hashtags.</i><p>When you look at any of the thought leaders in marketing and copywriting, read any top keyword research guide (from Hubspot, Copyblogger, Moz) they will all tell you the same thing: You gotta …

5 Ways to Get Through Writer's Block or Content Marketing Fatigue

<i>This post originally appeared on the Buffer blog.</i><p>When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece. I’ve gone through this a few times, so I thought it might be helpful to share the methods that have worked for …

How to Craft the Perfect Email Subject Line

<i>Dmitri Leonov is the VP of Growth at Sanebox, where he leads business development, sales and marketing efforts.</i><p>According to some estimates, more than 144 billion emails are sent every day, and sometimes, it seems like every one of them lands in your inbox. Even those of us who are tasked with …

4 Steps to Starting a Web Business Without Knowing Coding

<i>Eddy Lee, Ph.D, is a venture capitalist investing in Silicon Valley and Singapore. He is also a Consulting Assistant Professor at Stanford University.</i><p>So you have a great idea for a new mobile app or Web service—but you don’t know anything about coding or developing. You might have started searching …

How Marketers Can Build Thought Leadership

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. A thought leader is someone regarded as an authority in his/her field—someone other professionals in the field look up to.<p>It’s a term first coined 21 years ago in the pages of</i> …

How to Check if Your App is Addictive Enough to Make Money

Making money on mobile can be a tricky thing. Having ads on your app is an option, but few companies have truly cracked the perfect mobile advertising strategy, so adding ads to your app will likely be an annoying, disruptive experience to the user.<p>Still, this doesn’t mean having ads on your app …

Are You Participating in the Greatest Creative Renaissance?

<i>Adam Benzion is the founder of Entirely—a Seattle startup focused on social innovation, keen on connecting more people in more places to create special things together.</i><p><i>“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s</i> …

5 Questions Designers Should Ask Before Joining a Startup

<i>Enrique Allen is the co-director of Designer Fund where he provides angel funding, mentorship and connections to designers creating businesses with meaningful impact. He also teaches at the Stanford d.school.</i><p>We’re on a roll as more designers succeed on the path of entrepreneurship, but how do we …

Learn to Work With Purpose, or Don't Work At All

<i>David Hassell is the CEO of 15Five. This post originally appeared on the 15five blog.</i><p>All companies work towards measurable goals. New features in the product, selling target customers and boosting the bottom line. But goals are meaningless without knowing why you’re aiming for them.<p>Seems obvious, …

The Best Entrepreneurs Don't Start Companies, They Invent Categories

<i>Jordy Leiser is co-founder and CEO of</i> <i>StellaService</i><i>, a company that independently monitors and rates the customer service performance of online retailers.</i><p>Starting a new company is difficult. The numbers say that 75 percent of startups fail, but that doesn’t change the fact that lots of people do it …

How to Measure the ROI from Your Ongoing SEO Efforts

A conversion can be a completed sign up to your email newsletter, which is considered a goal completion in Google Analytics, that will lead to revenue in the future or a purchase directly from your website.<p>The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing …

Execute Your App Marketing Plan Effectively

When it comes to what you should know about the measurement of your mobile app, focus on the metrics that help determine whether you’ve reached your goals or not.<p>For example, if you’re looking to generate more sales from your mobile app, analyze where your conversions are coming from in terms of …

Entrepreneurship is Not Pretty. Are You Ready to Take the Plunge?

<i>Rahul Varshneya is the co-founder of</i> <i>Arkenea Technologies</i> <i>and a mobile strategy advisor. He can be contacted via Twitter</i> <i>@rahulvarshneya</i><i>.</i><p>Entrepreneurship is pretty darn tough.<p>Quitting your job to start a venture is like abandoning a sailing ship in the middle of the ocean looking for adventure, …

An 8-Step Process to Writing Blog Posts That Don't Suck

<i>Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product marketing over on the ooomf blog.</i><p>That annoying little cursor.<p>Blinking at you. Waiting for you to say …

Why Admitting You Don't Know Everything is Perfectly Okay

<i>Jason Freedman is the co-founder of 42Floors, making it easy for everyone to rent office space. He’s a two-time Y Combinator alum and blogs regularly on humbledMBA. This post was originally published on the 42floors blog.</i><p>I want to share an interesting conversation I had with Kiran Divvela back when …