Ingmar Wegel

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Sneaky Questions Early-Stage VCs Ask Founders

<b>Editor’s note:</b> <i>Rob Go is a co-founder and partner at seed-stage VC NextView Ventures and writes on the firm’s blog, the View from Seed.</i><p>During conversations with VCs, entrepreneurs will often encounter a few sneaky questions that have nothing to do with their actual businesses today. Many of these …

Milestones for SaaS Companies by Peter Reinhardt

When you know your next milestone, you can focus on it. But between product market fit and profitability most startups will only hear the mantra: …

Product Management

20+ Jaw-Dropping Guerrilla Marketing Examples

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer …

Popular Social Poker App, Poker Friends, Stacks Up Half a Million Downloads

The social poker app <b>Poker Friends</b> has just crossed the 500,000-downloads line, as was announced today by creators of the game, mobile gaming startup</b> …

How 3D Printing Will Impact Your Future

<i>Rudy de Waele is a Technology Innovation Strategist and Author/Curator of Shift 2020.</i><p>The first time I saw a 3D-printer in action was when I participated to the Singularity University Executive Program in the spring of 2011. It was a place that offered corporate executives and entrepreneurs the …

The Apple App Store SEO Keyword Selection Process In A Nutshell

As the mobile app market continues to explode, inbound marketers are more and more likely to need to understand at least a little about App Store SEO …

Apps
Product Management

Startup basics: treat your fundraising as an event

<i>Peng was the co-founder and CTO of Match.com (acquired by IAC). After Match.com, he was the founder and CEO of Interwoven, which went public on</i> …

Venture Capital

Four critical social media marketing trends every marketer must know

<i>This is a Guest Post and does not necessarily reflect the thoughts and opinions of Techzim. We have a strong filtering process of what makes it to</i> …

4 Secrets to Pitching Your App to Reporters

Founder & CEO, Cutler PR<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A great idea can lead to a great app, but no one will ever know about it without great marketing. With more than a million apps in both the Google Play Store and Apple App Store, app developers are struggling to …

Public Relations

So sieht Europa für Wladimir Putin aus

Der Name Yanko Tsvetkov dürfte nur den wenigsten etwas sagen. Seine „Landkarten der Vorurteile“ jedoch kennt fast jeder. Darin gibt er teils witzig, …

Ohne Ticket unterwegs: Schweden gründen erste Versicherung für Schwarzfahrer

Ausgerechnet die größten Fans der öffentlichen Verkehrsmittel sind ihre größten Feinde: Sie bezahlen die Tickets nicht. In Schweden haben die Rebellen sogar eine Versicherung gegründet.<p>In Stockholm ist Schwarzfahren zu einer Art organisiertem Volkssport geworden, schreibt die "New York Times". So …

7 Conversion Rate Truths That Will Change Your Landing Page Strategy

en_US<p>article<p>Seven landing page conversion facts that make conventional Conversion Rate Optimization wisdom look …

AdWords

KO for the mobile web ?

In a widely circulated piece last week entitled <i>The Decline of the Mobile Web</i>, Chris Dixon touches on a fashionable debate that suggests that the …

The importance of Founder Agreements and IP transfer

When you are embarking on your first startup it is all too easy to miss some essential simple legal documentation beyond the usual company …

The mobile web is still losing out to native apps, by more than 6 to 1

Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to a mobile analytics report by Flurry.<p>Flurry said that the time spent by the average U.S. consumer on a mobile device has risen to 2 hours and 42 minutes per day, …

Mobile in-app ad revenues will surpass PC online display advertising by 2017

Mobile in-app ads are growing at about 60 percent a year and are expected to surpass PC online display ad revenue by 2017, according to a report by market researchers IDC and AppAnnie.<p>Mobile app stores (iOS and Google Play) grew revenue by 2.3 times in 2013, while mobile in-app ads grew at 60 …

Why Startups Need Storytelling and Inbound Marketing, and #WTF is Growth Hacking

Why Storytelling and Inbound Marketing are crucial for startups, specifically regarding fundraising, recruiting and building company culture, and why culture and recruiting play a central role in growth hacking. Keynote at StartSmart! Marketing & Metrics day, in Tallinn March 2013 …

Marketing

Why Haven't European Investors Accepted the 'Failure is Good' Mindset?

<i>Andrea Francis is a growth-hacking oriented marketer who loves to work with startups. She currently works for Twoodo and is helping out at FailConNL, embracing failure as a learning experience (Amsterdam, March 4th).</i><p>As European talent in the form of startups and entrepreneurs continue to flock …

Fundraising Mistakes Founders Make

There’s a lot written about what you should do when you raise money, but there hasn’t been as much written about the common mistakes founders make. …

Venture Capital

Every number a Vietnamese tech founder should know (INFOGRAPHIC)

From what we understand, Vietnamese entrepreneurs need a lot of help understanding their potential markets before talking to investors and assessing …

Vietnam

4 Things Online Marketers Should Know About User Experience (UX)

Learn 4 important concepts that search engine optimization (SEO) professionals contribute to the user experience (UX) and user experience design …

UX Design

10 Surprising New Twitter Stats to Help You Reach More Followers

Since <b>social media is changing so often</b>. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the …

Social Media

7 Content Marketing Tips to Recover From Google Penguin

If there’s one thing everybody thinks of when they hear about Google penalties, it’s link removal. Even though Penguin isn’t <i>technically</i> a penalty …

Marketing