Ingemar Johnsson

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DSPs grapple with whether to bid on impressions with no GDPR consent signals

Digiday+ Member Article<p>Demand-side ad tech vendors are struggling to decide whether or not to bid on ad impressions depending on what user-consent …

GDPR

Rome is burning: How GDPR put programmatic at risk

<b>An emperor at risk</b>Legend has it that while a fire destroyed the city of Rome, the emperor Nero played his violin. Whilst there may be an argument as …

Personal Data

Find your perfect type with the Tinder for fonts

Finding the right font, just like finding the right romantic partner, can be a long, frustrating process. Apps like Tinder have revolutionised how …

Typography

Ad Firms Suffer as Google, Facebook Dominate Online Revenue: Report

According to a report in The New York Times on Sunday, venture capital money going into ad-tech start-ups is falling sharply.<p>The dominance of Google …

Venture Capital

Meet Amazon's Massive Profit Center That May Soon Dwarf Amazon Web Services

Amazon (AMZN) has developed a low cost money printing press.<p>And it's called an advertising business that benefits from companies clamoring to get …

Amazon Web Services

Google-Facebook Dominance Hurts Ad Tech Firms, Speeding Consolidation

Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others.<p>Now, many ad tech companies and their investors are throwing up their hands.<p>Venture capital money going into ad tech start-ups is falling …

AdTech

Massive Attack On Swedish News Sites Was The Work Of Russia, US Told Its Ambassadors

At the same time that Russian military intelligence operatives allegedly penetrated Hillary Clinton’s presidential campaign in 2016, suspected …

News Industry

What the Facebook Crypto team could build

Facebook is invading the blockchain, but how? Back in May, Facebook formed a cryptocurrency team to explore the possibilities, and today it removed a roadblock to revealing its secret plans.<p>Former head of Messenger David Marcus, who leads the Facebook Crypto team, today announced he was stepping …

Social Media

The New York Times’s redesign proves journalism matters more than ever

The newspaper studied readers and prototyped extensively to find better ways to surface news and analysis.<p>The <i>New York Times</i> is rolling out a new homepage, one that will show off the staples of its digital journalism: its briefings, the audio newscast “The Daily,” newsletters, and groups of stories …

Journalism

Crypto has a killer app

Crypto is ready for a design movement.<p>When I started at Coinbase a year ago, it quickly became clear that there are a thousand big problems to solve in crypto–and very few of them had been considered by a designer. I shared this thought with one of my design heroes, John Maeda. Where should I …

UX Design

Digitise Your Strength Training Using Vmaxpro

Torsten Linnecke has created a new system, sensor and smartphone application called Vmaxpro, that allows athletes and consumers to digitise their …

Artificial Intelligence

Why Blockchain Can And Should Be Developed For Digital Advertising

The buzz over blockchain has grown in the past few years, as can be seen in the $2.1 billion dollars forecasted to be invested in the technology in 2018.While eyes and investments have shifted to blockchain as digital currencies, like Bitcoin, have become popular, there are more ways to use …

Blockchain

Publishers give micropayments a new look to appeal to casual readers

Digiday+ Member Article<p>Micropayments have tempted publishers who are in need of new revenue sources in a difficult digital ad market. While …

Digital Currencies

Brave browser will let you cash in on tweets and Reddit posts

Finally, all your pithy tweets and insightful Reddit posts could pay off.<p>Brave, the ad-blocking browser startup trying to rewrite the rules of online advertising, sends payments today to website publishers, YouTube stars and Twitch videogame streamers. Now it plans to extend that system to people …

Digital Advertising

Forget The Duopoly (For Now). It’s The Little Guys Taking Heat On GDPR

Bonjour, GDPR enforcement. Google and Facebook may have bullseyes on their backs in Europe, but it’s two mid-sized French startups that received the …

Advertising Industry

'Texas Monthly' Experiments With Nixing Ad Blockers

Last October, a study from OnAudience.com revealed that 26% of consumers were using ad blockers, an increase of 4% from 2016, resulting in a loss of …

Digital Advertising

Art and copy: bridging the gap between design and content

Photo by Cody Hiscox on UnsplashIn the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try …

UX Design

The 7 Key Principles of Platform Design

To design Strategies that mobilize, in the XXIst Century<p>What is the best way to bring a <i>knowledge framework</i> and model to the world — <i>in the open </i>— to …

Innovation

Portal offers an easy way to pay creators for their content

Portal founder Jonathan Swerdlin is just the latest media pundit to point to advertising as the root cause of the industry’s problems. But he’s not content to diagnose the illness — he thinks he’s created a cure.<p>“Digital media has become toxic, in part, because of advertising,” Swerdlin said. “The …

Payment Systems

Techmeme Starts Automatically Placing Ads Next to Story Links Based on Their Context

Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific …

Advertising Industry

The trick to viewport units on mobile

Viewport units have always been controversial and some of that is because of how mobile browsers have made things more complicated by having their …

Web Development

Bloomberg launches cross-screen ad formats that only require basic assets from advertisers

Bloomberg has launched a set of display ad formats that it describes as ‘high-impact’ and cross-screen but only require very basic assets from …

Advertising

Initial Coin Offerings Are Getting a Bad Rap

Initial coin offerings are a hot topic, but the focus tends to miss the most important innovation. Attention naturally is on the 81 percent that are frauds, but the honest ones raised $7 billion for cryptocurrency initiatives in 2017. Those were predominately for double-blockchain ideas, which is …

Cryptocurrency

Human Bankers Are Losing to Robots as Nordea Sets a New Standard

Something interesting happened in Swedish finance last quarter. The only big bank that managed to cut costs also happens to be behind one of the …

Business Development

6 Best Practices for Responsive Ads on the GDN

Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive …

Web Design

How to Determine Instagram Pricing for Influencer Marketing

Instagram has undoubtedly contributed to the majority of influencer marketing spend over the past few years. In fact, in 2017, Instagram influencer …

Marketing

Print Advertisers Down 13% In First 4 Months Of 2018

The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar.<p>There …

Banner Ads

A Brief Introduction To Interaction Design

Most companies understand why they need a strong web presence, but they often leave the users out of the process. In a competitive digital landscape, …

UI Design

Programmatic Reborn: IAB Tech Lab Completely Overhauls OpenRTB Spec

The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new …

Digital Advertising