Scott McElreath

20 Flips | 2 Magazines | 4 Followers | @indiepro | Social Media and Reputation Management Specialist

Online Review Management

<b>Star Rating System</b><p>Online reviews have the power to change a company’s status overnight. One bad review appearing at the top of a company’s search …

How to Detect Fake Online Reviews

Negative reviews have gained popularity as a way to (often inaccurately) vent about a person, place or thing. In some instances, you can spot a fake …

Protecting Your Reputation on the Internet

Step 2: Securing your Name Online<p>Personal Branding via personal websites and social media sites has proven to be an important “self-PR” move for …

Remove Fake Online Profiles

<i>Protecting your online reputation and privacy has become harder these days with the increasing number of social media profiles and the ability for</i> …

Does Your Business Need Reputation Management?

If you’re looking for answers about whether or not your business needs reputation management, chances are it does. Reputation management is not just …

The 9 essential components of a powerful digital marketing strategy | Talk Business

<i>Digital marketing is a powerful thing. It is the driving force behind small, modern businesses. Best of all, it has helped bedroom entrepreneurs turn</i> …

Why Embracing Periscope Opens Up New Avenues for Your Brand

Twitter's livestreaming service, Periscope, is the talk of the social marketing world. Yes, it's another great point of presence for consumers to …

Social Media

4 Steps to Boost Your Social Media Engagement

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever …

Social Media

5 ways to improve your content marketing on Facebook

The “Boost Your Business” event presented by Facebook is a nirvana for small business owners and those with entrepreneurial aspirations. With …

4 Things Brands Can Do to Make Influencer Marketing Work for Them

When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, …

4 Tools to Simplify Social Selling

Do you use social media to sell your products?<p>Looking for tools to simplify the process?<p>The right tools make it easier to build relationships with …

How to Encourage Employees to Share Your Content on LinkedIn

Are your employees on LinkedIn?<p>Do they share your company’s content with their networks?<p>Asking your employees to promote your company content on …

Instagram Images: How to Stand Out on Instagram

Is your business on Instagram?<p>Are you curious about what to post?<p>To discover how to use images on Instagram, I interview Peg Fitzpatrick.<p>More About …

Improving Mobile Profiles

<i>By Aigerim Shorman and Tony Hsieh, Product Managers</i>People visit Facebook profiles more than four billion times per day, and we’re continually looking …

Real Estate

How to Manage Your Facebook Page Effectively

Do you manage at least one Facebook business page?<p>Are you using all the admin features?<p>Facebook pages include many tools to help marketers and …

Visual Social Media Smackdown – 5 Things You’re Doing that You Need to Stop

<b>You’ve heard all the tips and strategies for visual social media.</b><b>But now it’s time for “what NOT to do”. It’s time for a visual social media</b> …

Social Media

How to Use Social Media Insights to Improve Your Marketing

Are you marketing on Twitter, Facebook or Pinterest?<p>Do you know which type of posts your followers prefer?<p>Social media analytics let you see who your …

5 Mistakes SEOs Still Make With Links & Content

Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them.

Marketing

[Infographic] Your Own Checkable Social Media Checklist

Social media is a diverse marketing channel and it can get difficult for managers to remember all the things that make up their workload. That’s why …

Social Media

Instagram Analytics: The Metrics That Matter

Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is …

Social Media