Brand Marketing: The Latest

Most recent stories in Brand Marketing: The Latest

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  Inc Magazine

  

  How Can You Make Your Business a “Trojan Horse” for Change? Ask Perelel

  Inc Magazine - Rebecca Deczynski

  Like many founders before and after her, Alex Taylor launched Perelel — her Los Angeles-based women’s supplement brand—because she saw a gap in the market. It wasn’t that there was any shortage of supplements targeted to women, though; that market, globally, is $41.1 billion. Instead, she and her …

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  Inc Magazine

  

  Why Encouraging Customers to Vote Is Good Business

  Inc Magazine - Sydney Sladovnik

  Election season is a boon for one particular marketing strategy: civic engagement. Ahead of the November election, customers expect businesses to take action. More than 80 percent of consumers say they prefer to buy from companies that support democracy, according to a 2024 report from the Ash …

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  Inc Magazine

  

  After 53 Years, Southwest Airlines Just Announced Some Big Changes, and It's Kind of Heartbreaking

  Inc Magazine - Bill Murphy Jr.

  Silver lining: You can't get your heart broken unless you care. One thing about Southwest Airlines is its history. Here are some of the things that used to make Southwest unusual: At the outset, Southwest operated only within Texas when it first flew in 1971, which exempted it from some federal …

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  Inc Magazine

  

  How AI Helps Retail Grow Faster

  Inc Magazine - Peter Cohan

  Generative AI chatbots that respond to natural language questions with cogent sentences have the potential to help retailers grow faster. If chatbot responses are consistently accurate and effective, customers will happily use them at all hours of the day. If the chatbots too frequently hallucinate …

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  Inc Magazine

  

  Chick-fil-A Just Made a Big Announcement, and It's Absolutely Brilliant

  Inc Magazine - Bill Murphy Jr.

  Fancy a cheeky Chick-fil-A? This is a story about Chick-fil-A. People are going to find it brilliant. Or else maybe "smashing," or "mint," or "quality" -- whatever it is that British people say these days when they think something is really smart or good. Last week, after more than 50 years spent …

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  Inc Magazine

  

  Coca-Cola Spiced Gets Shelved After Failing to Tempt Gen Z Tastes

  Inc Magazine - Bruce Crumley

  Launched just six months ago to meet younger consumers' preferences for spicier products, the raspberry-flavored cola is being discontinued--yet it still outlasted 1985's notorious "New Coke" launch. While it may not have matched "New Coke" as an exceptionally ill-advised and short-lived new …