imetzger

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Laughter: Serious Business

Enabling Others To Pursue Their Passion

The Art Of Ambiguity: Using A Sorta-Kinda Bluff To Close The Deal

A conversation-starting take on one tool startups can use to beat the competition.<p>A friend of mine, let’s call him Larry, works for a fast-growing startup, not unlike the one where I work. He was recently complaining about a comment the CEO made to a big client of theirs. They were on a business …

Startups

Breaking Out A Bespoke Sneaker Company With A Little Help From IE And HTML5

Bespoke sneaker company PMK Customs is about to break out into big time customization thanks to a new site built by Microsoft’s IE team.<p>“This is going to shock the world,” says Andre Scott, the outspoken founder and CEO of PMK Customs. He’s talking about the slick customization function on the …

Shoes

It's About Time Walmart Waged An Ad Campaign Like This One

It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another.<p>It’s one thing to be known as the king of …