Ilija Imbrisic

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Most Digital Ads Are Still About Direct Response, Not Branding

More ad dollars continue to pour into digital, and most of those dollars continue to go to direct response, not branding.<p>Digital ad spending in the …

Advertising Industry

How content marketing could kill PR

We've written at length recently about how public relations can boost content marketing and how public relations can be an integral part of your …

Public Relations

‘Consumers to spend more time on digital than TV in 2014’

en_GB<p>article<p>The time UK consumers spend with digital media including laptops, tablet and mobile phones is set to overtake the time spent viewing TV …

Digital Advertising

How To Download All Your Personal Data From Facebook

Storing information in the cloud is great, but sometimes it's nice to have your personal data right on your hard drive. There's a way to export your personal information from your various Google accounts, and now you can on Facebook, too.<p>If you'd like to download a copy of your Facebook data, …

Personal Data

How to Encourage Fans to Create and Share Visual Content

Shares 4K<p>Are you leveraging your community to bring attention to your brand?<p>Have you asked your customers and fans to contribute pictures and images …

Top 10 Marketing Books of All Time |

In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business library.<p>Some of these books explain how technology has changed the strategy and tactics of …


10 Start-ups Designing the Future of Advertising |

The newspaper <i>The Irish Times</i> is looking to answer a question near and dear to the hearts of media companies everywhere: What is the future of advertising? It asked entrepreneurs to submit their best ideas for companies that might help media--say, a newspaper--make money in coming decades, now that …



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4th Screen Advertising - Rich Media Mobile Ads Showreel

Power of Mobile Advertising