Ilhem

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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to …

Comic Books

A Study Shows the Best Times of Day to Post to Social Media

U.S. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. It’s an astounding number, given that the vast majority of social media managers charged with getting customers …

Social Media

Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian

Follow these five marketing lessons from two of the internet's biggest brands.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With over 100 million combined followers on Instagram, which is currently the most actively used social network among millennials and generation Z, it’s safe to …

Social Media

Burger King finds something peculiar in the homes of McDonald's execs | AdAge

Burger King's latest stunt campaign "grills" former McDonald's execs for their backyard cooking styles. BK somewhat subtly points out, using photos …

McDonald's

Facebook Is Giving Brands a Clearer Picture Across Websites, Mobile and Offline

Facebook announced two updates aimed at giving businesses on its platform more clarity into how people are interacting with their various platforms …

Apps

Infographic: Content marketing from A to Z

Content might be king, but without a robust strategy, yours won’t wear the crown for long.<p>Content creation starts as an easy investment, a few blog …

Marketing

What is Public Relations?

Life After Advertising: From chief creative officer to nonprofit leader

<i>In our series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new</i> …

Germany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers

Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them.<p>Leo Burnett Madrid’s Spanish …

Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’

As another Advertising Week Europe ends, marketers, publishers and agencies are rethinking their relationships with the duopoly, with Google’s grip …

Warc 100's top campaigns, agencies and brands for effectiveness

Andrew Robertson, president and chief executive, BBDO Worldwide.</span>The 2018 Warc 100, an annual global index of the world's top marketing …

Top 10

The Big Question: What is the Future of PR?

What does the future of PR hold? Each year, there’s a trend or tactic that seems to be on everyone’s wish list. Mike Connell wants to know what 2018 …

Tunisians are losing faith in the ballot box

DESPITE his best efforts, when President Beji Caid Essebsi visited Ettadhamen (“solidarity”) on January 14th, he did not engender much harmony. …

Public Sector

Fintech Is The New Oil In The Middle East And North Africa

In the Middle East and North Africa (MENA), the financial technology sector, or fintech, is coming of age with regulators and governments across the region thinking more deeply about the impact that fintech companies will have on the broader economy.<br>Over the past decade, fintech startups in the …

Personal Relationships, Recommendations Key For UAE Brands - AM Marketing, Media, Advertising News in MENA

Marketers will have to continue investing in building trust in their products and services. And in this people rely overwhelmingly on personal …

Rise Of Streaming Impacts Radio; TV Still Stands Strong - AM Marketing, Media, Advertising News in MENA

The rise of online streaming services has revolutionized the media industry. Faced with a mix of media providers, consumers have the power to unlock …

Why AI Is the New Battleground for Brand Marketers

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist.<p>Some perspective: When Ray Kroc …

hi tech and business trends to watch out for

With record-breaking acquisitions of Israeli start-ups by multinational corporations in 2017, what does 2018 have in store for Israel?<p>><br>• ><p>Night falls …

How to Write Emotional Headlines That Get More Shares

Here at CoSchedule, we recently hit over 10 million headlines entered into our Headline Analyzer tool. That's a lot of headlines. With this massive …

The Definitive Guide to Measuring Instagram Stories Analytics

Instagram Stories are hot. Riding close on the coat tails of Snapchat’s stories success last year, brands, creators and just ordinary people are …

Brands are taking control of their media spending, and ad agencies should be alarmed

The role of media agencies has never been more in doubt, if a new report by the Association of National Advertisers is anything to go by.<p>More than 35% of companies that responded to a new ANA survey said they had expanded their in-house programmatic media-buying capabilities and limited the role of …

Advertising Industry

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

<i>Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused</i> …

Marketing

How fashionistas in KSA use Twitter

Last week, we covered how football fans in KSA use Twitter. This week, we look at how Twitter users interested in fashion and aged 16-54 years in …

Creative agencies are now offering media planning and buying services

When Kevin Porter joined creative shop Walrus as the head of its media department this month, one of his big tasks was building a team to manage …

Why political ads on Facebook will still slip by human reviewers

Facebook faces an uphill battle in cleaning up political advertising on its platform.<p>Facebook is making adjustments to how political advertisers buy …

The untold, inside story of the first hack to nearly start a war

Diplomatic spats in the Middle East are hardly rare. But the conflict that started this summer between Qatar and some of its Arab neighbors may be unique. It’s the first major geopolitical crisis to have been sparked by a computer hack, and was nearly the first “fake news” war to transform into a …

Advertising has a ‘Fearless Girl’ problem

Perhaps there is no better image of the extreme awkwardness facing the advertising industry currently than this: Arvind Raman, senior brand …

UAE Official Says Qatar Giving Up World Cup May End 'Crisis'

Dubai, United Arab Emirates (AP) -- A top Emirati security official has said the only way for "Qatar's crisis" to end is if Doha gave up hosting the …

YouTube Advertising: New Research and Insights for Marketers

Do you advertise with video? Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how …