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What Customer Data Collection Could Mean for Workers

Brick-and-mortar stores are scrambling to understand their customers. Facing intense competition from online retailers who can gather extensive data about user behavior, traditional retailers have also started tracking customers’ in-store activities. From special equipment that picks up cell phone …

Customer Experience

Use Big Data to Create Value for Customers, Not Just Target Them

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and …

Big Data

How to Tell Someone’s Age When All You Know Is Her Name

Picture Mildred, Agnes, Ethel and Blanche. Perhaps you imagine the Golden Girls or your grandmother’s poker game. These are names for women of age, …

Demographics

Improving Customer Satisfaction with Simple Analytics

Let’s say that you’re a customer service operations manager with a ton of data sitting on your desktop — customer service call stats, email data, customer satisfaction reports, etc. You’re staring at a mountain of customer shipping and delivery data, and an always-open daily dashboard counting …

Customer Service

LinkedIn Revamps Its Jobs Listings With Big Data Analytics

LinkedIn, a social network focused around the working world with nearly 400 million members, is well known for how it uses algorithms to suggest potential business connections and jobs based on your profile. Now, it’s injecting more data analytics into another part of its platform: job …

Employment

What Google and Twitter Can Tell Us About 2016

If you were trying to figure out who would win the South Carolina primary on Saturday, you could have read the polls. Or you could have checked …

Social Media

This Entrepreneur Is Using Big Data to Help More Women Get Pregnant

<i>This profile is part of “The Fortune Entrepreneurs” list. See the full package here.</i><p>Piraye Yurttas Beim had a shocking request for the makeup artist …