ilanko

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It’s Time to Split HR

It’s time to say good-bye to the Department of Human Resources. Well, not the useful tasks it performs. But the department per se must go.<p>I talk with CEOs across the globe who are disappointed in their HR people. They would like to be able to use their chief human resource officers (CHROs) the way …

This One Idea Changed How Bosses Treat Office Workers Forever

A founding faculty member of MIT's Sloan School of Management, McGregor wrote "The Human Side of Enterprise," a 1960 business book that changed the way managers see — and treat — their workers.<p>The core insight of McGregor's book was one that took an optimistic view of the office worker's nature, as …

5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they're so darned pricey?<p>7 min read<p>Like it or not, your business is losing customers. Recent research from McKinsey & Company revealed that only 13 percent of customers surveyed said they were loyal to a single brand. The research found …

The Basic Social Media Mistakes Companies Still Make

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always …

The virtues and pitfalls of putting capital gains into the national accounts

Steve Roth has written a great primer on national accounting and how it affects the way we think about the economy. His key point is that changes in …

The world’s savers are doing something wrong

Saving is pointless if you never plan to spend. Unless you’re a dragon in Middle Earth or a miserly duck who enjoys breaking the laws of physics, …

A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

Experiment with ideas. Test and see which works better. Analyze your data.<p>These are phrases we often use on this blog. To us, social media marketing …

Marketing

The Next Frontier Of B2B Sales Is Predictive Analytics

You don’t need to be a certified data scientist to see that data is playing a critical role in transforming businesses across every industry and niche in 2017. But beneath all this growth you can definitely find one particular concept: predictive analytics.<p>When you look at predictive analytics, …

Big Data

The 7-Point Smart Solopreneuer Social Media Checklist

90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a world where (according to an <i>Adweek</i> study), over 90 percent of businesses say social media is crucial to their …

10 Tips for Looking into the Future of Your Small Business - Small Business Trends

Small business owners have to constantly look toward the future in order to retain long-term success. This means keeping an eye on tech trends, …

Small Business

Want Your Employees to Trust You? Show You Trust Them

Executives and managers invest a lot of effort and time building trust in their teams: both establishing trust in their employees and ensuring that their employees trust them in return. But many employees say they do not feel trusted by their managers. And when employees don’t feel trusted, …

The Benefits of Taking a Slower Approach to Innovation

In our experience, managers tend to focus their innovation efforts on processes that are either large in scale (new products and business models ) or swift in development (hackathons, rapid prototyping, or emerging platforms). There’s nothing wrong with this, per se, as both approaches can pay huge …

Case Study: When You Have to Choose Between Core and New Customers

It was the Monday morning after the Phoenix race. Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. But when she walked into the field, she saw only dour looks and …

Why Your Company Culture Should Match Your Brand

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does. Rarely do people point to encouraging employees to disagree with their …

6 Ways I Use Facebook Ad Targeting

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to …

The 10 Commandments of a Healthy and Successful SEO Strategy | Inc.com

Digital marketing, especially SEO, is a fast moving field, so it's easy to get swept up in new trends, advancements, and practices. So easy, in fact, that some of the more basic and fundamental aspects can fall by the wayside. When I work with clients and sometimes even my own SEO team, I …

Marketing

Use This Template to Write a Simple Business Plan

Simple Business Plan Template<p>Here's a Simple Business Plan Template for Entrepreneurs<p>Updated May 05, 2018<p>Think you have a great idea for a business? …

What to Do When You Can’t Control Your Stress

Everyone can relate to a day at work that just starts off on the wrong foot. Perhaps you have just had an argument with a spouse or loved one, or you’re late for an appointment even though you had a million reminders in your schedule, or your inbox contains e-mail after e-mail with what seem like …

How to Work for a Gossipy Boss

It’s a given that you want your boss’s trust. But what if your boss shares things he shouldn’t, trusting that you will be more discreet than he? Maybe he tells you information you shouldn’t know about your peers. Or he gossips about people in other departments. What should you do when your boss is …

Giving a High Performer Productive Feedback

Giving feedback, particularly constructive feedback, is often a stressful task. As counterintuitive as it may seem, giving feedback to a top performer can be even tougher. Top performers may not have obvious development needs and in identifying those needs, you can sometimes feel like you’re being …

Six ways to stop wasting time in office meetings

In a business world where time is as precious a resource as money, an enormous amount of it is wasted in meetings.<p>Senior executives now spend the equivalent of two days a week in meetings, and the average organization spends 15% of its collective time in meetings, according to Michael Mankins and …

What to Do When Your Boss Says No

Several years ago I sat down with the CEO of a fast-growing retail business. The company started as a single store, but about a decade later it was a national chain on the heels of filing an IPO. I asked the CEO, whom I’ll call Mike, about the secret of his company’s rapid growth. His answer blew …

3 Ways to Make Time for the Little Tasks You Never Make Time For

We’d all like to spend our time at work on high-value activities: setting strategy, fostering innovation, mentoring promising employees, and more. But every professional faces a relentless deluge of niggling tasks — the overflowing inbox, the introductions you promised to make, the stack of …

The New B2B Sales Imperative

Most B2B sellers think their customers are in the driver’s seat—empowered, armed to the teeth with information, and so clear about their needs that they don’t bother to engage with suppliers until late in the process, when their purchase decision is all but complete.<p>Customers don’t see it that way. …

Management

How to Establish a Meeting-Free Day Each Week

One tweak to your weekly schedule could make the difference between confidently accomplishing your strategic objectives and scrambling to keep up with the day-to-day. That simple change? Having a meeting-free day.<p>Establishing one day with no meetings is a technique that I used throughout 2016 to …

A Guide for Choosing the Right Reorganization at the Right Time

To cope with ever-changing market conditions, companies often have to reorganize. But leaders tend to get conflicting advice about when and how to do so. Does the company need a new structure, or should it tweak the existing one? Will the benefits of a reorg outweigh the costs? Can the work be …

Great Companies Obsess Over Productivity, Not Efficiency

Business leaders often think of “efficiency” and “productivity” as synonyms, two sides of the same coin.<p>When it comes to strategy, however, efficiency and productivity are very different. At a time when so many companies are starved for growth, senior leaders must bring a productivity mindset to …

Technology dispersion is accelerating

Sebastiaan Vaessen Contributor<p>Sebastiaan Vaessen is head of strategy at Naspers Group.<p>More posts by this contributor:<p>The opportunities Silicon Valley doesn’t see<p>Copycats are a dying breed. Each month the gap shrinks between a new digital service emerging in the U.S. and it being copied in other …

Five Small Business Marketing and Retention Trends and ideas for 2017

Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also plays a key role—but is too often …