Igor Lutz

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'Netflix For Fashion' Bags $8.8 Million In Funding

Share Email<p>Dubbed a “Neflix for Clothing,” personalized women’s clothing rental company Le Tote has reportedly raised $8.8 million in Series A …

Digital-маркетинг Burberry: Цифровые чипы в магазине, мультик для WeChat и эксклюзив в Snapchat

Burberry — один из сильнейших фешн-брендов класса «люкс» в digital-маркетинге, которому компания уделяет большое внимание с 2009 года. Обозреватель …

Мультикарта»: Touch Bank в партнерстве с Tieto внедряет решение для расчетов по картам других банков - PLUSworld.ru – банковская розница, финансовое обслуживание и платежный рынок

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Apple Watch Will Deliver ‘Hyper-Local’ Ads On Your Wrist

TapSense The mobile ad exchange TapSense on Monday announced the very first ad platform for the Apple Watch, which will include a software development kit to help app developers, marketers, brands and agencies deliver their ads and content on Apple's first wearable device for the wrist.<p>TapSense's …

Smartwatches

Google Wants to Change TV Advertising Forever

Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the …

Google Fiber

Making Content For The Way People Consume Media Today

Becoming indifferent to platforms, but publishing as usual.<p>Since its founding, BuzzFeed has been obsessed with how digital content is consumed, how it is shared across the web, and how it impacts our readers and viewers. But the answers to these questions are constantly evolving with the industry. …

In the Programmable World, All Our Objects Will Act as One

Author: Bill Wasik. Bill Wasik Gear<p>Date of Publication: 05.14.13.<p>Time of Publication: 6:30 am. 6:30 am<p>In our houses, cars, and factories, we’re …

Market Realist

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Ad Blocking

Are You Ready For The Internet Of Everything?

The Internet of Things (IoT) is a term used to describe an environment in which billions of objects, such as mechanical devices, refrigerators, washers, air conditioners and even industrial production machines, can sense, predict, communicate and share information with each other automatically. …

Let’s Call The Amazon Echo What It Is

This morning, Amazon announced a new device called Echo.<p>With a built-in, cloud connected, “always on” microphone, the Echo can listen for your voice “from across the room.”<p>You can ask it about the weather. You can tell it to set an alarm. You can ask it for information about Abraham Lincoln.<p>It’s a …

Six Mobile Marketing Predictions for 2015

This year mobile use in the US finally surpassed desktop use, with 60% of total digital media time spent on smartphones and tablets, up 10% from the …

Facebook goes after Techmeme with the launch of Techwire

Advertisement<p>2 Comments<p>Credit: Brian A Jackson/Shutterstock<p>In April, Facebook launched a standalone feed of news called FB Newswire — powered in part …

Personalized News

Tumblr Launches An In-House Ad Agency That Pairs Creators With Big Brands

Tumblr looks to transform its users into a massive, crowd-sourced ad agency, with the new Creatrs Network.<p>Today, Tumblr is lifting the curtains off a new in-house creative lab called the Creatrs Network that will take advantage of the blogging site’s 420 million monthly unique visitors.<p>Head of …

Why mobile advertising is much smaller than you think

Contrary to popular belief, mobile is an untested channel for most Fortune 500 brands. According to eMarketer, mobile advertising was set to hit $31.45 billion in 2014 and expected to grow by 34 percent this year.<p>But Forrester recently found that mobile represents only five percent of brands’ total …

AdTech

The Internet Of Things: The Real Money Is The Internet, Not The Things

The Internet of Things is real and growing, but the money will come neither from Internet nor the Things. Instead, the big money will derive from business services that pull data from those IoT networks.<p>Unfortunately, a lack of standards threatens to slow the market’s maturation as vendors are …

9 Tools to Find Influencers in Your Industry

The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large. In particular, there’s …

New Chrome plugin helps marketers get an amazing 42% reply rate on cold prospecting email

Marketing automation company Autopilot is releasing a new prospecting tool for sales and marketing that’s generating up to 42 percent reply rates on cold email tomorrow.<p>That compares to a traditional rate of just 1 percent to 9 percent.<p>The tool, which companies like Bosch, Model N, and Voxer are …

10 inspiring uses of mobile in retail

<b>Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the</b> …

eCommerce

Grocery stores push coupons to iPhones with iBeacons

Late last year, Apple outfitted 254 of its US stores with small, low-power Bluetooth transmitters. Called iBeacons, the transmitters work in tandem with iPhones running iOS 7 and the Apple Store's dedicated app to provide users with very precise location information and guides to getting the most …

Why Most Startups Fail at Acquiring New Customers (and how you can succeed!)

Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CAC, sales, and a number of other customer channels such as SEM, pay per install, PR, social media, and others.

Internet of Things

The New Bottom-Up Economic Revolution

<i>by Bill Clerico, CEO and co-founder of WePay</i><p>I was born in the 1980s – the height of trickle down economics and Gordon Gekko – a time when the people …

Bottom Up

4 Best Practices for Social Advertising

If a tree falls in the forest, it's debatable that anyone hears it. When your ad fails on Facebook, though, there's no confusion. It was a dud.<p>A lack …

Internet of Everything: Retail’s Future

Cisco Consulting Director for Retail, Jon Stine, provides an overview of the value of the Internet of Everything for the Retail industry. This presentation outlines how retailers can capture revenues by implementing Internet of Everything strategies.

The Future Of Shopping: Shelves That Track The Age And Gender Of Passing Customers

The ultimate in creepy-yet-inevitable marketing tech has arrived: supermarket shelves that track the age and gender of passing customers.<p>Supermarket giant Mondelez International, whose portfolio includes iconic brands like Chips Ahoy, Ritz, and Nabisco, is now testing shelves with integrated …

Connected retail: the future of the high street

<b>The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented.</b><p>New customer …

Customer Experience

Retail Goes Shopping Through Big Data

Three years ago, Macy's was still relying on Excel spreadsheets to analyze reams of customer data. Enter Karem Tomak, the vice president of analytics …

Here's What The Store Of The Future Will Look Like (Hint: Not Amazon)

Few would dispute Amazon’s status as the titan of the e-commerce world, selling more online than its next 12 competitors combined. But given the ubiquity of Jeff Bezos and his bookstore-killer, it’s easy to lose perspective.<p>Amazon made $61 billion in sales worldwide last year — just 13% of what …