Igor Cracaniuc

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Customer Acquisition Strategy on Social Media

<b>There is a proven Customer Acquisition Strategy with Discussion Injection on Social Media</b><p>Do you want more exposure for your content? Content …

A Nonprofit’s Ultimate Guide to Social Media Marketing

You can set the perfect tone right from your own office.When it comes to marketing, nonprofits have a few things in common. First and foremost, every …

Nonprofits

4 Tips for Your Next Social Campaign

There is no one-size fits all metric to measure your social campaigns. But, there are certain metrics that will guide you towards practical insights …

Marketing

Master The LinkedIn Company Page: 12 New Data-Backed Tips To Max Out Yours

When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, …

Marketing: Building A Customer-Centric Marketing Ecosystem

Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few …

Customer Experience

A Social Media Guide for Startups and Entrepreneurs

How startups can leverage the power of social media.<p>Over the past few years, an interesting transformation has occurred in the business world. Social media has become less of an optional marketing opportunity and more of a priority. In fact, platforms like Facebook and Twitter have become integral …

Public Relations

Five marketing productivity apps you need in your toolbox

<b>As marketing becomes more complex and employed across more channels, keeping up with the volume of activity and tracking and analysing performance is</b> …

Hashtag meaning on Twitter

<b>Hashtag means a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic</b>.<p>Hashtags have a tremendous …

Combining Google Analytics with Facebook Insights for Better Marketing

You may already know that Facebook Insights can provide you with demographic data about the people who like and engage with your page. But did you …

Marketing and Email Signatures: A Love Story

Image via BigStockPhoto.comLet’s explore a marketer’s relationship with the corporate email signature.Like a grade school girl being chased and …

Marketing

Facebook grabs bigger piece of growing dynamic retargeting budgets

With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social …

Conversion Rate

How to Build an Outreach Strategy to Earn More Social Shares

This story originally appeared on Buffer<p>What are your digital marketing goals for the months ahead?<p>If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on <b>how to create an ideal outreach strategy for your industry</b>.<p>BuzzStream …

Marketing

The Ultimate Guide To Hashtags [Infographic]

Hashtags are ONE constant in an ever-changing social media world. So what are they and how can they help you in your online marketing?<p>Rely on the</i> …

Why Millennials Should Be The Focus of Your E-Commerce Strategy With Social Media Marketing

Millennial consumers are the largest generational group to be widely targeted by marketers, and for good reason. However, they shop quite differently …

Turn Your Brand Into a Religion

Two home-products bloggers show brands and businesses how influencers can leverage their social media footprint into market relevance.<p>In your endless quest to find digital and automated ways to attract customers, build audience, and raise awareness, it's interesting that many entrepreneurs are …

Public Relations

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years.<p>Brands will allot 11.7 percent of their …

Marketing

Social Media Is a Customer Channel Before It Is a Marketing One

Most companies still have no idea how to make social media work for them. They know consumers spend 50% of their online media time with social …

Public Relations

Twitter Can't Afford to Ignore Videos Anymore, and Neither Can You

Video "auto-play" is on its way to Twitter, and that opens up a whole new world to brands and businesses.<p>As Twitter gets ready to unveil video auto-play onsite, the decision brings to attention the important role video now plays in social media. Sites like Facebook and Instagram already auto-play …

Marketing

Key 2015 Twitter Trends Every Marketer Needs

Do You Still Need Twitter In Your Social Media Strategy?<p>Twitter has been getting a lot of bad press since its earnings report.<p>Is this a sign that you …