Igitrust

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Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos.<p>According to Google, …

Harvard Business School

17 Delicious Ways To Eat Toast For Breakfast, Lunch, And Dinner

It's so much more than just toasted bread.<p>I love a good piece of toasty bread with butter, but when you put a topping like mushrooms, beans, or yes, avocado on it, it becomes an easy, inexpensive, yet elevated meal. Yes, meal! You can dress up toast for breakfast, lunch, or dinner, and the toppings …

Breakfast

Don't Just Create Content and Then Sit Back. Promote It! Here's How.

Social media, retargeting and participation in forums should all be part of your promotion plan.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It …

Marketing

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience. Ninety percent of all information is transmitted visually, with the human brain processing an entire image after viewing it for as little as 13 milliseconds. Social media platforms have tapped into this …

Marketing

The 15-minute dish that will wow weeknight dinner guests

Presented by Perdue<p>Hosting your monthly book club or women’s circle at your place always <i>sounds</i> like a good idea—until it’s the night before and …

Food

5 Steps To Grow From Side Hustler To Million-Dollar Startup Founder

It seems like almost everyone has a side hustle these days, but turning a side gig into a full-time business isn’t always easy. Growing that idea into a true million-dollar startup can seem <i>even more</i> out of reach.<p>But it’s not as far off as you might expect. I had the chance to sit down with Nathan …

Marketing

How to Choose the Right Caulk for Any Surface

Seal the gaps.<p>Caulk is used to create a waterproof or insulating seal between building materials. Examples where caulk is used to fill a gap include: between a tub and tile, countertop and backsplash, or window and frame. Although applications may seem similar, the key to a successful seal is to …

Patent Trolls Target Small Businesses With Lawsuit Threats. Here's How One Startup Fought Back

When fitness-ring maker Motiv got a threat from MHM, it went public with the response.<p>Patent trolls are back, and now they're targeting small businesses. But if one comes after you, don't panic. And don't be in a hurry to pay.<p>Imagine you open your mail to find a letter from a company you've never …

Small Business

Opinion: Paying off your mortgage could be the smartest investment of 2018

What’s the best investment you can make in 2018? Three considerations—taxes, risk and the economic cycle—point to one conclusion: Paying down debt …

Personal Finance

Why You Should Replace Your Kitchen Cabinets with Drawers

The typical American kitchen (as of this writing) has a row of upper cabinets and another, deeper row of cabinets under the countertop. The lower …

Stuart Varney: Rich liberals who want higher taxes are trying to bamboozle you

Remember the "patriotic millionaire" who appeared on this program?<p>Eric Schoenberg is the wealthy guy who thinks taxes should be raised on high income earners. He wants the 1% to pay more.<p>After his appearance here, his people posted this: Eric had "destroyed" me. Bernie Sanders picked up on it, and …

The Ultimate Beginner's Guide to Pour-Over Coffee

If you couldn’t tell, we’re kind of big coffee fans over here: From drip to cold brew to healthy pumpkin spice lattes, we’re always trying to find a …

15 small bathrooms that you MUST see before renovating yours!

A small bathroom need not always translate into dark, shabby & cramped space. It is an intimate space where we refresh ourselves & get ready for the …

How-To Reverse Sear A Steak

Arguably one of the best ways to cook a steak.<p><b>INGREDIENTS</b><p>1 2-inch thick rib eye steak, preferably USDA Prime<br>Salt<br>Pepper<br>3 tablespoons canola oil<br>2 tablespoons butter<br>2 garlic cloves, peeled and smashed<br>2 sprigs fresh rosemary<br>3 sprigs fresh thyme<p><b>INSTRUCTIONS</b><p>1. Preheat oven to 200°F/95°C.<p>2. Pat the steak …

The Best Fitness Gear Of 2017

We tested the latest shoes, watches, T-shirts, sunglasses, and more. Here’s what’s worth buying<p>Men’s Health <i>may earn commissions on products that are independently selected by our editorial team.</i><p>The buzzword in fitness gear this year is specialization. Upstart brands are engineering new kinds of …

Which LED floodlight should you hang overhead?

Plenty of homes keep things lit using overhead floodlights in recessed lighting setups. BR30-shaped bulbs like those are ideal for overhead lighting because they cast all of their light downwards, thanks to the "bulging reflectors" that make up the "BR" of BR30.<p>If you're looking to upgrade bulbs …

What Is Internet Marketing? Advice From An Eight-Figure Earner

The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you’ll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While …

Marketing

How to make classic Chicago dishes at home

This week as we wrap up our month of Chicago food and drinks we love, we can't move on without sharing recipes for some of Chicago's classic dishes. So here are several recipes, pulled from Tribune archives, that you can try at home.

Archives

Moats And Machines: How Warren Buffett Analyzes a Business

Warren Buffett knows great financials are critical to the success of any business, they are really just outcomes from having a strong "machine" and an impenetrable "moat" for your business.<p>When you ask most CEOs about their vision for their business, they usually give you an answer built around …

Business Strategy

Agile project management: The smart person's guide

This is the go-to guide on Agile project management for project managers, business leaders, developers, project and product teams, consultants, …

3 Simple Steps to Writing Emails Even CEOs Will Open | Inc.com

Writing a professional email that results in a clear action is truly an artform. This may sound harsh, but no one is obligated to respond to an unsolicited email.<p>Time is a valuable resource and surveys show that the average American employee can spend upwards of six hours a day in their inbox! If …

Marketing

24 Ways to Improve Your Lead-Generation Efforts so you can Make More Money

Focus on lifetime value (LTV). While the idea of reducing the number of leads you generate can be scary, fewer and better-qualified leads will convert better and have a greater LTV.<p>Identify the characteristics of your highest- and lowest-value customers. Don’t make the common mistake of chasing …

The Best Overnight Oats Recipes

Do it now, thank yourself tomorrow.<p>If you’ve been looking for a way to make your mornings feel a little less chaotic, you’ve stumbled upon the right place. We have overnight oats recipes for you, which are just the simple meal you need to make mornings go more smoothly.<p>You see, making breakfast …

Basic Math to Get Rich By Investing in Stocks

Make your home smarter by replacing your light switches with Brilliant Controls - The Gadgeteer

Brilliant Controls replace your existing light switches to add smart home control capabilities to your rooms. The Brilliant Control features a color …

Ten Ways Great Coaches Overcome Resistance To Change

“I just don’t know how to make this coaching stick” said a frustrated leader to me. He’s an executive coaching client and he is trying to coach a direct report to change his behavior.<p>His tone of voice reminded me of the frustration I had felt too often, when I was just not getting through to an …

Safe-Space

5 Must-Have Skills That Job Recruiters Look For in Every Candidate

Sometimes our clients will provide us with about five non-negotiable criteria for candidates to meet; skills they must possess or experience they …

PSA: 5 Apps That Make Investing Your Money Infinitely Easier (Yes, Really)

<i>When it comes to your finances, do you take a head-on or a head-in-the-sand approach? If you identify with the latter, then the good news is you're</i> …

Perfect Puttanesca: The Italian Pasta Recipe You Need Right Now

The infamous theory behind the origins of pasta puttanesca ("pasta of the whores") is that the mid-20th century prostitutes of Naples used it to lure …