Imran Ghaznavi

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People Remember What You Say When You Paint a Picture

When leaders communicate a vision of their organization’s future, they tend to emphasize ideals and ideology — the importance of “success,” “stewardship,” or “sustainability.” Leaders are likely to emphasize this type of abstract rhetoric more as businesses become increasingly digital. Given that …

Focus On the Customers You Want, Not the Ones You Have

In the 1990s, I worked for a company whose tag line was: “We build digital businesses.” What many entrepreneurs quickly realize is that building the business is often the easy part. Growing and maintaining the business can be much tougher and figuring out how to appeal to new consumers is no small …

What Everyone Should Know About Office Politics

Nobody really likes office politics. In fact, most of us try to avoid it all costs. But the reality is that companies are, by nature, political organizations, which means that if you want to survive <i>and</i> thrive at work, you can’t just sit out on the sidelines. If you want to make an impact in your …

The Best Digital Strategists Don’t Think in Terms of Either/Or

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the …

What Makes a Great Chief Strategy Officer

Creating good strategy is more important (and more challenging) than ever. Powerful global forces—game-changing technologies, unprecedented growth in emerging markets, and rapidly aging populations, to name a few—are transforming the world economy, and with it, the way companies plan for and …

The Best CMOs Combine 4 Leadership Styles

I’ve known the Timberland brand from a tender age. My father, who was more or less raised in his family’s shoe factory in Lynn, Massachusetts, became a shoe designer. His claim to fame? He was one of the lead designers to work on that famous boot. The Timberland work boot and the now iconic logo …

What Is Strategy, Again?

If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price. He was hardly alone — that was evidently how most economists thought about competition, too.<p>It was this received opinion Michael Porter was …

Classic Airline Advertisements Track Branding Through the Decades

Air travel in the 1950’s and ‘60s was expensive, dangerous, and uncomfortable—imagine smoke-filled cabins, bumpy rides, and no seat-back movies. But …

Posters

The Best Men’s Grooming Brands On The Market

Just like good quality clothing, great grooming products can help you look and feel your best. While our grooming routines can vary from a simple …

7 Things Great Brands Always Do

Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.<p>Just because you've got a great brand today, that doesn't mean you're going to have a great brand tomorrow. Just ask Kodak, which was ranked as one …

A Cheat Sheet for Marketers on the Future of Digital Platforms

Steven Moore for HBR<p>Customer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels. It’s happening today on digital platforms such as Twitter, Facebook, …

Signs That You Lack Emotional Intelligence

In my ten years as an executive coach, I have never had someone raise his hand and declare that he needs to work on his emotional intelligence. Yet I can’t count the number of times I’ve heard from people that the one thing their colleague needs to work on is emotional intelligence. This is the …

Strategy Is About Both Resources and Positioning

Anyone taking the time to delve into the literature of strategy quickly realizes that there are two fiercely opposed camps.<p>In the red corner we have the “positioning school” (TPS) and in the white we have the “resource-based view of the firm” (RBV). Michael Porter is credited with (or more often …

The Remedy for Unproductive Busyness

Raise your hand if you feel busy. Keep it up, still, if you think the busyness is hurting your productivity. If your hand is still up, then you should keep on reading.<p>It’s very easy to succumb to the temptation of staying busy even when it is counterproductive: It is the way our brains are wired. …

10 Top Trends Driving The Future Of Marketing

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend …

Marketing

Nine Things Successful People Do Differently

Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — …

When Cultural Differences Interfere with Your Time

With today’s global workforce, it’s becoming increasingly important to understand and work more effectively with people across cultures. But what happens when cultural differences about managing time interfere with the work we’re trying to accomplish?<p>That was certainly the case for an American …

How to Overcome Burnout and Stay Motivated

Even if you love your job, it’s common to feel burnt out from time to time. Perhaps you just wrapped up a big project and are having trouble mustering motivation for the next one. It could be that your home life is taking up more of your energy than usual. Or maybe you’re just bored. What’s the …

OIL GETS CRUSHED: Here's what you need to know

First, the scoreboard:<p><b>Dow:</b> 17,712.6, +34.4, (+0.2%)• <b><br>S&P 500:</b> 2,061.02, +4.87, (0.24%)• <b><br>Nasdaq:</b> 4,891.22, +27.86, (0.57%)<p>And now, the top stories on Friday:<p><b>DON'T MISS: Something weird is going on in the US economy, and it's not good »</b>

Why Oil Could Be Facing A 20-Year Bear Market

In the past, the usual “oil crisis” was caused by self-serving news items of an oil shortage, causing soaring prices. Just 2-3 years ago, the fear mongers said that the world had “seen peak oil,” meaning that oil production would be on a long term decline and there would be big shortages. Instead, …

Stock Markets

15 Marketing Strategies That Inspire Strategic Thinkers

These strategies will definitely spark your creative energy.<p>It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, …

Marketing

Oil up 3 percent on weak dollar, speculative buying, Yemen | Reuters

NEW YORK (Reuters) - Oil settled up about 3 percent on Wednesday as a weak dollar, fighting in Yemen and speculative buying boosted crude prices in spite of U.S. inventories building to record highs for an 11th week.<p>The Bashneft-Novoil oil refinery is seen at sunset outside Ufa, Bashkortostan, …

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.<p>Everything Walmart does is big. It employs some 2.2 …

Crude oil prices heading to $35 by June: FGE

Global crude oil prices could trade between $35 to $40 a barrel by the end of the second-quarter of 2015, according to one of the world's leading oil …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

OPEC won't bear burden of propping up oil price: Saudi minister | Reuters

RIYADH (Reuters) - OPEC will not take sole responsibility for propping up the oil price, Saudi Arabia’s oil minister said on Sunday, signaling the world’s top petroleum exporter is determined to ride out a market slump that has roughly halved prices since last June.<p>An oil well is seen near Denver, …

A manifesto for media planning

Great communication is a part of a connected system of paid, owned and earned media. We need media experts in systems thinking, not only silos of …

Six steps to transform your marketing and sales capabilities

More than two-thirds of traditional commercial transformations fail. Here’s an approach to upgrading your marketing, sales, and pricing capabilities …

Management

How Asia can boost productivity and economic growth

Growth in China and other parts of Asia will depend on skills training, more process mechanization, and better resource use, says McKinsey director …