When leaders communicate a vision of their organization’s future, they tend to emphasize ideals and ideology — the importance of “success,” “stewardship,” or “sustainability.” Leaders are likely to emphasize
It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. But our work with a community
Creating good strategy is more important (and more challenging) than ever. Powerful global forces—game-changing technologies, unprecedented growth in emerging markets, and rapidly aging populations, to
Customer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels.