Ingibjorg Greta Gisladottir

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How the growth of branded content is fuelling a distribution market

Through content marketing, millions of businesses large and small have joined in a game publishers have known for two decades – that is, bringing eyeballs to web content. The increased demand is creating a market that supplies content distribution.<p>The Custom Content Council estimates that nearly …

How To Create Content That Converts

http://www.b2bmarketinginsider.com/content-marketing/create-content-converts-slides ‎<p>Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is "How To Create Content That Converts."<p>But here's the simple secret: You have to earn conversions!<p>The best …

Essential Copywriting Tips for the 3 Most Important Pages on Your Website

These copywriting tips can help marketers make sure they're fully optimizing their homepage, landing pages, and "about" page.

Simplify Your Inbound Marketing Process: Focus on Content Assets

Content ties everything in the digital marketing realm together—that's why it is king.<p>Content creation has been the core part of my blog/business' …

Seth's Blog

A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for …

How to Start Building a Customer Base With Your Newsletter Subscription List

Although numerous websites and e-commerce businesses today still earn tons of money from their newsletter subscribers and mailing lists, it's getting …

See the Top Trending, Music and News YouTube Videos of 2013

YouTube has released a list of its top trending videos for 2013, as well as the list of most-watched music and news videos.<p>The first video on the …

Video Is the Future of Social

This past spring, at the YouTube Upfronts in New York City, Google vice president Robert Kyncl stood in front of a packed audience of brand marketers …

3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 min read<p>Are your social-media marketing habits attracting people to your brand or scaring them off? If you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts -- or even insensitive, potentially offensive posts -- you could be guilty of …

Social Media

3 Spot-On Social Media Campaigns Every Brand Can Learn From

Creating a killer social media campaign isn't about the support of a great brand or having the right assets. It's about striking the delicate balance …

Share and Discover Knowledge on LinkedIn SlideShare

Discover. Share. Learn.<p>Share what you know and love through presentations, infographics, documents and more<p>Top 5 Deep Learning and AI Stories - October 6, 2017<p>423,203 views<p>423,203 views<p>What is Artificial Intelligence | Artificial Intelligence Tutorial For Beginners | Edureka<p>543,126 views<p>543,126 …

12 Social Media Mistakes That Entrepreneurs Make

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter</b> …

Social Media

The Rise of the Social Profession

Social media's not just for fun anymore. It's a growing part of what people get paid for. This exclusive data from LinkedIn shows off the growing importance of social media in today's job market.

Social Media Demographics: The Surprising Identity Of Each Major Social Network

We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.<p>In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and …

WATCH: Luxury Brands Learn To Love Social Media

If your brand's identity is raised on pillars of prestige and exclusivity, how do you maintain that quality in the new era of digital populism? That's vexed luxury brands for years, but lately, it looks like they're catching up to consumers.<p>One report revealed that 85% of luxury brand marketers …

For Brands, Social Media Is Now All About 'Earned Media,' Free Exposure Generated By Shares

Everyone wants earned media.<p>Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones, are embracing the earned media paradigm to shape their social media strategies. However, there are many misconceptions floating around the …

How can social media data be used to improve services?

There are a lot of questions to consider when thinking about whether social media data can provide evidence to inform policy and improve services. For example, what technological advances can we expect in the future? What level of access will, and should, researchers have to the raw data?<p>Technology …

Who are the most social publishers on the web? | News | theguardian.com

How to Optimize Your Profile Photos Across Social Media

Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important …

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's nice when companies see fans and customers responding positively to their products and messaging over social media. But figuring out how to convert all that positive energy into an effective sales and marketing strategy can …

Social Media

6 Amazing Social Media Productivity Tools - Jeffbullas's Blog

Social media is a great place to waste time, and many of us do. However, there are also some great tools and apps that can help to actually save time …

The One Reason Every Blogger Should Use Google+

Once again this week I was asked by a colleague why they should care about Google+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that’s all too familiar with many people I come in …

The Best Time to Post Tweets, Facebook Posts and More

<i>This post was originally published on the Buffer blog.</i><p>We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email …

Google Now Automatically Shares Blogger Posts to Google+

Google today announced that Blogger users can now automatically share their blog posts publicly to Google+ as soon as they are published, with no additional clicks required. In fact, those who have connected a Google+ page or profile to their blog will see this feature turned on by default.<p>If you …

25 Blogging Tips For New Bloggers

When you’re starting out blogging, it can be a bit overwhelming. There are a ton of resources out there and it can be a bit difficult to wade through …

10 Simple Rules For Good Writing

Have you ever stopped and thought about the quality of your writing? Are you sure it’s considered to be good writing? Are you getting the right …

70 20 10: A Formula for Successful Networking

Shortly after starting my business in 2008, a friend of mine introduced me to Mike Sansone, who’s business, ConverStations, helped consultants and …

100 questions for a better conversation

Have you ever been at a party or on a blind date only to find yourself with nothing to say?<p>It’s an awkward feeling; still no one is stepping up to …