Ibrahim Abbas

11 Flips | 2 Magazines | 1 Like | 3 Following | 1 Follower | @ibrahimabbas | Keep up with Ibrahim Abbas on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ibrahim Abbas”

5 Ways To Make Your Content So People Can’t Look Away

When a brand combines strong storytelling with a good cause it can raise more than just money—it can raise awareness.<p>SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business–with an …

7 Critical Mistakes You’re (Almost Certainly) Making On Social Media

If you are marketing on social media (and you should be) you are probably making some of these mistakes. Here’s how to recognize and fix them–from the gospel of Gary Vaynerchuk.<p>Social media is just like … boxing?<p>That’s the latest gospel out of Gary Vaynerchuk, the two-time bestselling author and …

How marketers can overcome content marketing ‘blindness’

en_GB<p>article<p>”Content marketing” is one of the latest popular buzzwords to enter the marketing lexicon, but marketers at the Content Marketing …

The Importance of User Experience Design for Startups

Startups face many challenges in their early days before becoming profitable. One of those challenges is creating a solid product that the market …

The Ten Commandments Of User Experience

User experiences are your everyday experiences--anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the …

UX Design

13 Tenets Of User Experience

In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great …

Customers remember experiences, not content

Justin Pearse recently wrote a nice article on the state of digital content. He argues that content needs to be thoughtful, meaningful and well executed for it to be effective – it should be less about the brand, and more about the audience.<p>While his argument is absolutely correct, it pivots on the …

Don’t Confuse Engagement with User Experience

Mobile designer Luke Wroblewski captures the conundrum perfectly: What explains<br>the great “Android Engagement Mystery“?<p>The numbers don’t lie. The Android operating system has been outselling Apple’s iOS by nearly a 5:1 ratio. Android dominates “device share.” Yet by virtually every meaningful metric …

Instagram's Top Posts and Trends From 2013

Instagram is starting to look every bit the billion dollar company Facebook made it out to be in 2012.<p>The photo sharing app hit some major milestones …