Ignacio Arsuaga

47 Flips | 3 Magazines | 18 Likes | 22 Following | 79 Followers | @iarsuaga | Active Citizen, Prolife, Family, Activism, President of CitizenGO and HazteOir.org

Las ruidosas campanas de la discordia en Móstoles

El párroco de la iglesia sancionada por superar los decibelios en Móstoles tacha la decisión de "ideológica"<p>Doce campanadas desde lo alto de la …

Facebook Instant Articles Feature Goes Global

Facebook said on Wednesday that its Instant Articles feature is now available to all Android users, and that more than 350 publishers around the …

We’re sitting on a big data time bomb

$114 billion. That’s how much global organizations will spend on big data in 2018, an increase of more than 300 percent in just five years. But how much of that is money well spent?<p>Over the past 10 or so years, we’ve seen widespread adoption of new approaches for managing big data such as Mapreduce …

Big Data

When Facebook Knows You Better Than You Know Yourself

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior. That, in turn, is a tiny, insignificant dot within their …

7 Automated Email Campaigns That Win Customers and Keep Them Coming Back

<i>This is a guest post by John McIntyre. John is the founder of</i> <i>ReEngager</i><i>, an agency that helps ecommerce stores increase total sales by 15-30% with</i> …

eCommerce

5 Easy Marketing Automation Hacks for your Email Marketing Strategy

When I started as a Demand Generation Specialist at Skyword four months ago, I knew I had a lot to learn. My first, major task: Learn …

Marketing Automation and CRM Integration: You’re Doing It Wrong!

Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring …

Marketing Automation

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was …

Will Marketing Be the Next Big AAS (As a Service)

For many modern businesses, the need for flexibility trumps the need for continuity. Yes, that’s a mouthful, but as a whole, these are times when …

Marketing

Marketing automation, what's stopping you?

<b>Download free Member resource – State of B2B Marketing Automation 2015</b><p>Research summarising the current adoption of Marketing Automation in the B2B …

Automation

Top 6 Marketing Automation Tools in 2015

Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email …

5 Fearless Companies Facing The Changing Ad Tech World | Inc.com

In case you missed it, the latest release of iOS enables users to install content blockers on their mobile devices. While this may sound innocuous, it could result in a seismic change for the ad tech industry.<p>Ad and marketing tech companies will need to be more innovative than ever to differentiate …

Marketing

Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack

How do you build a solid martech stack? Columnist Travis Wright discusses the three components you can't ignore when it comes to a strong foundation.

Automation

How To Avoid The Pitfalls Of Marketing Automation

Setting up marketing automation for your business may seem like a daunting task but it is absolutely necessary and worth it. Once you have your …

Digital Marketing Trends That Have Emerged Over 2015

Recommended for You<p>Author: Anoop Gupta<p><i>Anoop Gupta is presently employed with leading digital marketing company - Zeemo as well as the founder of</i> …

5 Essential Elements of Omnichannel Marketing | Inc.com

There was a time, not too long ago, when the concept of "curation" applied to collections at museums. Today, lots of marketers talk about "curated content". Not because we have a passel of Picassos to sell, but because, much like a museum exhibition, we need to make sure our collection is relevant …

Marketing

Avoid these 10 Marketing Automation Rookie Mistakes

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing …

Automation

29 Favorite Business Tech Tools of Entrepreneurs in 2015 | Inc.com

These days it seems like there's a better way to do almost anything. Whether you're sharing documents and pictures, managing email, or even updating your Facebook and Twitter accounts, chances are there's a way you could do it more efficiently. This capability, of course, is largely due to …

Small Business

100 Ways Your Company Loses to Better Online Marketers

<i>It's a jungle out there.</i><p><b>Online marketing has become a wild animal.</b> But you don't have to be a gorilla to dominate. Nor do you have to go ape and do …

Marketing

Less Than 10% Of Companies Are Using Marketing Automation, Here's Why

I don’t eat Cheerios. But if I did, I probably would have spat my Cheerios out of my mouth in shock after I recently read a few reports on marketing automation. Here’s why I was stunned: marketing automation is one of the most valuable tools the modern day marketer can employ and yet it’s been …

Marketing

8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company …

VEST Report: Competition in B2B Marketing Automation Isn’t About Features

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July …

May 2, 2018 – Marketo - 2017 Recordings

Eight Things You Forget When You Work In Email Marketing

Recommended for You<p>Author: John W Hayes<p><i>With more than 20-years’ experience in online marketing and ecommerce, John W. Hayes works with major</i> …

Marketing

A Guide To Warming Up Your IP Addresses For B2C Email Marketing

If you’ve invested in a dedicated IP address and conducting B2B email marketing to major ISPs, warming that IP address is critical. If you begin …

6 Ways to Trigger Automated Marketing Programs

Automated programs (or whatever you may call them) are the most powerful function of a marketing automation system.<p>This is where your marketing …

How Are Companies Using Real-Time Marketing?

Creating real-time responses to customer actions is still a relatively new practice. It requires an understanding of how real-time marketing works, …

7 Mistakes That Will Doom Your Marketing Automation Implementation

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and everything in between.<p>By default, most good entrepreneurs understand marketing. This doesn’t mean …

Developing a Data-Driven Marketing & Sales Strategy With Marketing Automation

Marketing Departments often get a bad reputation for being an expense rather than a resource. In the past, data from marketing campaigns was …