Iambm7

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What Snapchat Tells Us About The Future Of News And Information Gathering

I’ve always been interested in the way people access information and how we are able to develop our own views based on analysis, rather than having our minds made up for us by a particular newspaper, television or radio station, which will inevitably have their own bias, and that thanks to the …

News Aggregators

Social Media, Smartphones And Long-Form Journalism: What's Up With Facebook?

The Pew Research Center carried out an in-depth study of how people who read on cellphones interact with news websites. Their main finding was that cellphone users’ reading times depended on the length of the news report; longer stories were given more time. An earlier article examined that finding …

Social Media

Facebook Audience Optimization: What Marketers Need to Know

Do you have a Facebook page? Do you want more organic engagement for your posts? Facebook recently added a feature to let you specify the audiences …

Social Media

How to Authentically Engage with Customers on Social Media

The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want more control over their online …

Numbers Don't Matter, Influence Does

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered. There is just too much emphasis on the width of engagement -- …

Marketing

How to Create Facebook Image Posts That Engage

Shares 9K<p>Do you use images in your Facebook marketing?<p>Are your image posts performing as well as you’d like?<p>While targeting, relevancy and timing …

Solving the 10 Most Common Social Media Marketing Challenges

Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 …

Marketing

How to Extend the Life of Your Social Media Content

Wish you didn’t have to keep creating new content? Do you need a better return on the content you create? Having a plan in place for posting, and …

Marketing

18 Epic Marketing Tips from Social Media Marketing World

In the midst of meeting friends old and new, the BuzzSumo team was taking in sessions at Social Media Marketing World in San Diego. Here are 18 key …

Facebook and Twitter are buttering up news publishers — here's why

After a decade of industry decline, news outlets must at least be feeling a little flattered by the attention. But what's behind the seemingly sudden courtship?<p>Let's start with Facebook. It's been testing out a feature that will allow news publishers to let readers sign up for email newsletters …