Abdul Rahim

179 Flips | 1 Magazine | 1,785 Likes | 20 Following | 11 Followers | @iamrahim | Keep up with Abdul Rahim on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Abdul Rahim”

The Seven Year Itch – FCP X, Zero to Hero?

Seven years ago today, Apple unveiled FCP X, the successor to Final Cut Pro 7. FCP X was billed as being a revolutionary new version of the world’s …

Coming Up With the Perfect Slogan

As far as marketing goes, there are a lot of efforts that brands have to put into their strategies to attract new customers. That can be especially …

7 Reasons Why Fitbit Versa Can’t Compare to Apple Watch

Fitbit recently made another dive into the smartwatch world with the release of its $200 Fitbit Versa smartwatch. To give credit where it’s due, the …

Influencers are getting long-term contracts that treat them more like traditional talent

Influencer marketing is evolving as it grows, with brands ramping up their influencer budgets, bringing influencer marketing in-house and treating …

Mark Zuckerberg's Response to Donald Trump's Tweet Is a Master Class in Handling Criticism

The president claims Facebook "was always anti-Trump."<p>What would you do if you were falsely accused--in front of almost 40 million people? That happened to Facebook yesterday morning when President Donald Trump tweeted, "Facebook was always anti-Trump." The tweet went on to claim that the networks,</i> …

5 Biggest Mistakes People Make When Starting a Side Hustle

Unless you’ve been sitting under a rock over the last couple of years, you’ve heard all about the successful side hustle trend — the growing population of people rocking a side business while keeping the safety of their nine-to-five job.<p>As a full-time entrepreneur who started as a side hustler, I …

Six Google search tips to find anything faster

Start searching smarter.<p>Google is the go-to destination when you need to find something on the web—the verb "to google" even made it into the dictionary. But while everyone's heard of the popular search engine, very few know how to make the most of it.<p>Behind the unassuming Google interface, you'll …

Google Search

Creating Brand Connectivity Through Design And Content Strategies

When it comes to branding in a digital environment, the first thing most marketers think of is visual presentation. With years of working with brands across industries (from enterprise to start up on a website or app design), one goal tends to be of foremost importance for our clients: Deliver a …

5 tips for successful content marketing on a budget

What's the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”<p>But, the truth is, even if you know what you’re …

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

More than 15 million businesses now use Instagram as a marketing tool.<p>And one of the most important aspects of any Instagram marketing strategy is a …

6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing

If you work for a food or beverage brand, you already know that influencer marketing is a great way to get your product into native content and out …

This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.

Six reputation management lessons you can learn from GitLab's mistake.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Bad things happen even to good companies. No matter what the reasons for a crisis are, it can affect and even destroy a brand’s reputation. In such a situation, a …

Social Media

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you're the only one making decisions on how to reach more users for your product, knowing which …

Marketing

Making Panoramas for Instagram's New Multiple Photos Feature

Making Panoramas for Instagram’s New Multiple Photos Feature<p>February 24, 2017<p>Instagram has just released their newest feature, uploading multiple …

Mobile Photography

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I talk to small-business owners, they often tell me they're …

Marketing

Crafting a Solid Content Marketing Plan

Updated November 20, 2016<p>Advertising was a simpler thing before the advent of the Internet. Now, your messages compete with millions of social media …

Marketing

Travel brands on alert as Google increases machine learning on search results

Travel brands should ensure they consider the search “intent” of prospective customers when optimising their pages, as Google turns more to advanced …

9 proven social media engagement strategies to boost your brand

Do you have a social media engagement strategy for your business? Do you get the conversion that gives the result?<p>Friends and fans do not become …

Minimalist Branding Logo Templates

A modern and minimalist logo pack for multi purpose.Davide Bassu is a young graphic designer who creates handy and unique resources with love. His …

Graphic Design

5 Industry-Changing Social Trends to Watch in 2017

<i>Jill Sherman, SVP, Social Strategy, Social Practice Lead, DigitasLBi North America</i><p>There is no denying that the ubiquity of social media in consumers’ lives has dramatically shifted the way advertisers think about the medium. The early promise of social media for advertisers was the democratization …

Social Media

25 Amazing Stats You Need to Know About Instagram

If you still aren't convinced that your company needs to be on Instagram, these 25 mind-blowing Instagram statistics might just change your mind.<p>Instagram is kind of a big deal right now. That's why I've dedicated quite a few posts here on Inc. this year to discussing why your company needs to be …

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing

7 Things You're Doing Wrong on Social Media

Sprout Social asks 1,000 users what annoys them most.<p>When it comes to social media, it's hard to do things right. Really, really hard. But it's worth the effort, because social is a powerful marketing tool. Three-quarters of respondents in a Sprout Social survey of 1,000 Facebook, Twitter, and …

Machine Learning is About to Turn the Marketing World Upside Down

<i>Steven Wong is CMO and Derek Slater is content director at Ready State, a digital-marketing agency in San Francisco</i><p>Scene: It’s 2017, and your CEO calls you in. She asks about your market segmentation—you have five personas, based on demographic data. Then she hands you a report from the data …

Machine Learning

How to Build an Authentic Brand With a Remarkable Voice

Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but …

Influencer Marketing Done Right (And Wrong)

<b>How to produce a successful marketing campaign, generate ridiculous return on investment and grow your business. And what to avoid so you can save a tremendous amount of time, money, energy and brand equity.</b><p>We, at Global Yodel Media Group, have a global influencer network with a social reach of …

Social media manager becomes Facebook legend after grocery store customer finds worm in her salad

The life of a social media manager for a major #brand must be a bleak one, having to face constant complaints and trolls with corporate-mandated …

Here's What Happens When You 'Like' A Brand On Facebook

Image: iStock<p>Businesses seem obsessed these days with getting you to “like” them on Facebook. It’s difficult to browse the internet without being …

A Social Media Marketing Checklist

Managing a brand's social channels is about more than just coming up with witty posts. You've got to ensure that your message is on-point, that you're reaching key influencers, and that you're generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this …

Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?

Ask a Content Strategist: How Do You Keep Coming Up With New Story Ideas?<p>It’s almost September, which means a few things: I’m going to have to stop …