Dontae Mears

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What Amazon's Influencer Marketing Program Means for The Entire Marketing Industry | Inc.com

Many experts consider this a game changer for the space and a powerful signal that the influencer marketing industry is here to stay. Others note that Amazon's program might not be all it's cracked up to be.<p>Over the past two years, online marketers have witnessed an influencer marketing explosion. …

Marketing

Blippar Demonstrates New Real-Time Augmented Reality App

Ambarish Mitra just revealed Blippar’s next-generation app at TechCrunch Disrupt London 2015. By just pointing the app at everyday objects, the app identifies and categories nearly everything in the frame. The app launches in two weeks in an effort to become a visual browser.<p>The most important …

Augmented Reality

I just spent a day hanging out with teenagers — here are the apps they say are cool now

This has never been more apparent than on Thanksgiving, when I talked to my teenage cousins to get a sense of what teens think is cool, and what's already passe.<p>Obviously, their opinions don't reflect an entire generation, but as tastemakers in their groups of friends in middle school and high …

Social Media

Instagram Now Testing Support For Account Switching, No Log Out Required

A feature Instagram users have wanted for some time – support for switching between multiple accounts directly in the app – is now being tested, according to a new report out this morning. Select members in Instagram’s official beta testing group for Android have spotted the option in Instagram’s …

Social Media

This man has been tasked with turning Facebook into a best friend that can get you whatever you need

As humans, we think machines understand us. We type in a search term into Google or the name of a city into the weather app, and the information is displayed before us.<p>But, we're not really using what is considered "natural language."<p>It's the difference between searching for the weather in a city …

Chatbots

Instagram is testing 3D Touch ads that let you buy stuff with Apple Pay

Instagram users on iOS may soon have a new reason to love 3D Touch. Your favorite photo sharing social service has begun testing ads that take advantage of Apple’s 3D Touch technology, as well as Apple Pay.<p>With 3D Touch, users will be able to interact with the ads in new ways. If the ad was for …

Facebook Hits 8 Billion Daily Video Views From 500 Million Users, Up From 4B In April

Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users. That’s up from just 4 billion video views per day in April. Mark Zuckerberg made the announcement on the call to investors following Facebook’s blockbuster Q3 2015 …

Advertising

Twitter officially kills off favorites and replaces them with likes

Stars dust<p>Twitter's "favorite" button, the service's primary way for users to signal agreement, acknowledgement, laughter, support, and occasionally (and perversely!) utter hatred, is officially dead. The company said today that it is replacing favorites with "likes," to be represented in its apps …

Social Media

What Snapchat’s High-Profile Exec Departures Really Tell Us About CEO Evan Spiegel

The fast-growing messaging and media app has seen star talent exit quickly. What’s behind those buzzy departures and what they really mean.<p>Snapchat CEO Evan Spiegel has been able to recruit an impressive roster of top-tier talent to his Venice, California-based startup. And that’s why when some of …

Leadership

Instagram reaches 400 million active users, 80 million photos shared per day

Popular image sharing service Instagram today announced that it has grown to have more than 400 million active monthly users, up from 300 million in December of 2014 and double the number it had in March of 2014.<p>Furthermore, Instagram says that more than 80 million photos are shared via the social …

Meerkat will now let you live-stream video from GoPro

The live-stream video startup adds compatibility for the GoPro action cam, ramping up competition with Twitter's Periscope.<p>Some GoPro users will now be able to stream video live from their action cams, Meerkat announced Thursday at the VidCon online video convention in Anaheim, California.<p>The move …

Social Media

Millennials Infographic

coming of age<p>One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; …

Demographics

Facebook just upped its ante against YouTube's video ads

Marketers can now elect to only pay for their video ad if it plays for at least 10 seconds, the Wall Street Journal reports.<p>Previously, Facebook would charge advertisers on a cost-per-impression basis, meaning marketers had to pay the instant their video ad showed up in someone's feed.<p>Because …

AdTech

Google just took the lead in the dangerous game called 'Race To Zero'

Price: $0.<p>The cloud-computing industry reads like a who's who of profitable tech giants. But they've been nervously watching a competition started by Amazon, matched by Microsoft, and taken up with gusto by Google.<p>It's called "the race to zero."<p>This race refers to charging nothing — absolutely zip …

Profit

Apple steps into the augmented reality arena with its purchase of Metaio

Apple has purchased Metaio, the augmented reality company.<p>Apple confirmed the acquisition in a somewhat vague statement saying that, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”<p>Supporting documents confirming the sale are derived …

Voltus Gives The 12-Inch MacBook A Battery Boost, Two New USB Ports

The new 12-inch MacBook from Apple is packed with cool tech, and its USB-C port is a prime example. The port allows for charging as well as data connectivity, meaning you can draw power from things like USB power banks, which are traditionally designed for phones and tablets. The Voltus, a new …

Gear & Gadgets
Social Media

MTV launches social category to honor indie artists for SXSW's Woodie Awards

AUSTIN, Texas — Social media has undoubtedly altered the way musicians distribute music and interact with fans, and these changes particularly have …

Facebook is going to make a huge measurement move that will affect every app developer on the planet

At its annual F8 developers conference that kicks off on March 25, Facebook is set to announce a service that will enable brands to determine whether an ad actually caused a person to download an app, according to a report from The Information. The tool won't just be able to determine how ads …

Digital Advertising

Twitter buys Social media Talent Agency Niche

On Wednesday, Twitter, social networking giant bought Niche, a social media advertising network startup based in New York. Niche is a startup that …

Networking

Meet the Mercedes tech guru who defected to Apple

Johann Jungwirth is a new Apple employee with one of the world’s most unbelievable job titles.<p>Until the middle of last year, Jungwirth headed up the big Mercedes-Benz R&D facility in Silicon Valley that, among other things, is responsible for the futuristic self-driving car you see below. (The …

Twitter left a lot unanswered with new ad strategy, but Wall Street didn’t mind

Image copyright Shutterstock / Anthony Correia.Twitter left a lot of questions unanswered about its new syndicated ad network, but it looks like Wall …

Wall Street

Full disclosure? How brands label their social media influencer marketing

In November, five YouTube videos featuring influencers “Dan and Phil,” were banned by the Advertising Standards Authority in the U.K. for not being …

Public Relations

How Influencer Marketing Will Change In 2015

A few months ago I wrote an article on the explosive growth of influencer marketing and what it means for brands. Since then, many people have reached out to me with questions and opinions on the rapidly growing space. As 2014 comes to an end, I thought I’d put together a few thoughts on where I …

Meet the Man Who Unlocked the Secrets of Mobile Marketing

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the …

Advertising Industry

Blitz Lets You Create Shortcuts To Your Favorite iOS Apps

Presenting on stage at the TechCrunch Disrupt San Francisco hackathon this afternoon was the team from an iOS app called Blitz, which aims to offer Notification Screen shortcuts to specific pages and functions within your iOS apps. For example, you could save a shortcut that, when tapped, would …

The Easy Profit Game Ends In Smartphones, So Apple Plays A New One

It seems Samsung and Apple at last have something in common. As the Korean giant forecast its profits would be massive, but slightly below expectations, its stock price took a tumble. It appears the industry has crossed through a level some call “peak smartphone” — the point of maximum profit. This …

Your Facebook Like Is Worth $174.17

Are you generous with your Facebook Likes? Do you click that thumbs up button for anything that even just slightly amuses you? Maybe you should start …