digital influenza marketing

By Jason Low | Digital marketing news for agency

A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of …

Social Media

8 essential prototyping and build tools

The right web design tools can help ensure a fast, efficient and smooth path to the final live design. A great starting point is getting any …

Dollar Stores Vs. Apple Stores: A Retail Nation Divided

America, as we are regularly informed, is a nation divided – politically, economically, socially and culturally. But it’s also separated commercially. Increasingly, these not-so-United States are just as divided in terms of the way we shop.<p>The polarization of retail has been a topic of discussion …

How Blockchain Technology Will Disrupt Digital Marketing (And Why You Should Care)

Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain …

Facebook introduces video monetization tools to lure creators away from YouTube

<i>(Reuters) —</i> Facebook launched a matchmaking system Tuesday to cultivate partnerships between advertisers and video creators as the world’s largest social media company tries to quickly parallel the variety of commercial opportunities offered by its video rival YouTube.<p>Some advertisers have tested …

The Future Of The Shopping Mall Is Not About Shopping

When Cirque du Soleil announced plans this week for a “family entertainment” concept inside a Toronto mall, it said a lot about the future of shopping centers. The 24,000 sq.ft. space, called “Creactive”, will be a circus-inspired playground with a range of activities from juggling to high-wire – …

How Influencer Marketing Is Fueled by an Age-Old Social Theory

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an …

Innovation

Four Rules For Marketing To Small And Midsize Businesses

In our business, we focus on helping enterprise-level companies sell and market to small and midsize businesses. SMBs are a large, varied and attractive segment for agencies as well as most other sectors that sell products or services to business customers. With this in mind, I thought I’d share …

Customers

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When my team and I built the corporate email look-up service Voila Norbert, we …

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, …

3 Google Assistant Routines you should set up right now

In just a few short years, Google Assistant has gone from a cool glimpse of the future to come to a legitimate digital helper that you can use every …

Google Assistant

What Blockchain Could Mean for Marketing

Companies are collecting more data than ever before, and are making significant business decisions based on it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now seen ample evidence of the impact and importance of the first three. A higher “Volume” of data has led to …

Blockchain

Millennials Are Sheeple When It Comes to Influencer Product Placements

We asked if PR mailings and social media stunts really make us go shopping.<p>Author:<p>Publish date:<p>Influencer marketing is having quite the moment, …

Public Relations

The Changing Face Of Branded Content

Branded content has historically been highly effective for both marketers and publishers. When the two sides collaborate, it creates an engaging dialog that speaks to potential customers using content and context that are more likely to drive meaningful interactions than outright advertising. In …

Branded Content

Top 5 Tools To Track Your Brand Mentions

Top 5 Tools To Track Your Brand Mentions<p>Ivan Filimonov<p>Digital Marketing Expert at Serpstat<p>Tracking your brand mentions is a vital part of managing …

Marketing

SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

As you approach SEO, especially in terms of content, make sure your strategy takes these three areas into account.The post SEO Fundamentals: Your …

SEO

How to design a handwriting font that isn't boring

Ulrike Rausch is a type designer and letterer, and the founder of her own type foundry, LiebeFonts. Her studio is dedicated to crafting handwriting …

Typography

Google to remove "secure" indicator from HTTPS pages on Chrome

Users should expect the web to be safe by default, Google explained.<p>As part of its push to make the web safer, Google on Thursday said it will stop …

Nonprofits

How GDPR Will Impact the AI Industry

In what can be described as a kind of arms race, tech companies have been amassing large volumes of user data to hone the artificial intelligence algorithms that power their applications and platforms. Thus far, they've mostly been able to evade accountability when their practices have pushed them …

27 Things You Didn't Know Your Chromecast Could Do

Bring out new and hidden features with these tips for Google's streaming dongle.<p>PCMag reviews products independently, but we may earn affiliate …

Chromecast

What is a Progressive Web App (PWA) and why does my business need one?

With Google’s implementation of the Mobile First index, whereby a brand’s mobile website is to be the default listing in the Google search results, …

Apps

Record $1 Million Whisky Sale Is Toppled by Another Hours Later

A rare 60-year-old Macallan whisky fetched HK$7.96 million ($1.01 million) at Bonhams Hong Kong on Friday, smashing the record for the most expensive …

Younger Shoppers Stick With Physical Stores, Want Tech To Personalize Experience

Younger shoppers want future technologies that are functional and help them customize their in-store experiences.<p>Gen Z shoppers -- those between the …

eCommerce

14 Overlooked Traffic Sources That Marketers Should Be Using

Marketers leverage the power of popular social networks every day to drive traffic, spread brand awareness and engage with their audiences. The likes …

Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer …

25 Effective Landing Page Examples You’ll Want To Copy

Landing pages are a very important part of your online business. They are the digital storefront of your online activity, and they serve as helpers …

What Marketers Should Know About Personality-Based Marketing

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the …

How the Single Most Important Feature on LinkedIn Just Got Even More Powerful

LinkedIn recently restored some key components of the most popular (and powerful) feature on the platform. Here's how to take advantage.<p>If you want to win new business and build a valuable network on LinkedIn, it's all about understanding how to find (and utilize) context for a one-on-one …