Linda So Jung Moon

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성공하려면 이름부터 바꿔라!(1) : 창업자를 위한 통합 브랜드 커뮤니케이션 전략 제언

최근 시장 진입을 준비중인 창업자들을 만나 명함을 받을 때마다 필자는 종종 혼란에 빠진다. 먼저, 명함에 있는 회사 사명 혹은 브랜드 이름을 제대로 읽기가 힘들뿐 아니라 어떤 의미도 포착할 수 없을 때다. 왜 이런 이름을 지었는지 어떻게 알릴 건지 걱정된다. 또한, …

북팔, 웹툰소설로 승부수

웹소설 기업 북팔의 주요 콘텐츠인 웹소설이 최근 ‘스낵 컬처’로 주목받고 있다. 스낵컬쳐는 문화관광부가 올해 주목할 만한 트렌드로 선정할 만큼 유행이 되고 있는 주제로서, 심심할 때 손이 가는 과자처럼 유용한 콘텐츠라고 해서 붙여진 이름이다.<p>그리고 북팔이 새로운 …

창업진흥원과 저니앤조이, 한국 스타트업의 저력을 미국에 알린다

창업진흥원이 주관하고, 저니앤조이(Journey & Joy)가 운영하는 “시장개척단 미국 서부 지역 방문” 프로그램이 7월 8일 인천공항을 통해 출국하여 7월 23일까지 선진 창업 생태계 체험에 나선다.<p>이번 미국 시장개척단 프로그램은 우수 스타트업 10개팀을 선발하여 …

Bokeh, a new tool for quietly logging your memories

The service aims to strike a balance that's not as locked down as a diary and not as public as Facebook. It's from the people behind the PetaPixel photo blog.<p>Facebook is great for extroverted folks who want to broadcast their thoughts and photos to a lot of people. A new service called Bokeh, …

Testing the Secret Menus at 8 Chains, From Chipotle to Shake Shack

Fast-food chains have secrets, and we're not talking sauce (it's just Thousand Island!). Almost every chain has a clandestine list of items just …

Shake Shack vs. In-N-Out: An East vs. West Coast Burger Brouhaha

The battles between East and West Coast have taken us from hip-hop, to higher education, and now onto fast food, with multiple champions sprouting up on either side to vie for the title of best regional chain. But in this case, the challengers-apparent are Shake Shack, the New York upstart, and …

You Probably Can’t Tell the Difference Between a Bot and a Person

Winning Friends and Influencing People<p>How Advanced Socialbots Have Infiltrated Twitter<p>MIT Technology Review<p>Ah yes, those pesky Twitter bots. While it may seem fairly obvious to you whether a follower is a real person or not, Carlos Freitas and other researchers created 120 socialbots and found that …

Drone Captures Awesome Footage of 30 Dolphins Surfing At The Same Time

An awesome video of 30 dolphins surfing together on one wave was recently captured by Dave Riggs from filmmaking company RiggsAustralia. We first saw the video posted by at the Adventure Journal.<p>The video was filmed with a quadcopter in south Western Australia. "Huge pods of bottlenose dolphins …

Drones