ben anthony

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A CEO shares the best-kept secret about startups

Moving your startup to the Bay Area is not always a competitive advantage.<p>For the record right up front, I love the Bay Area, and I'm definitely not saying there aren't any advantages to running a startup there (there certainly are, especially a technology startup).<p>But, many first-time …

60+ best free fonts, Summer 2015

Typography

How cards are taking over Web design

As a design framework for organizing large amounts of content – image, headline, main text, call-to-action (such as a share button or link) – on an equal plane, cards have become the go-to structure for the container style of design.<p>Furthermore, this emphasis on organization and clarity extends …

What is a Brand Bible and Why You Should Have One.

Branding is Important<p>Branding is for everyone. It doesn’t matter the size of your business, you are a brand as well. In fact, you are already …

20 biggest reasons why startup companies fail

Startup companies seem to have all the fun. They create new markets, disrupt old ones, get ridiculous amounts of money from venture capital firms, …

Startups

How to Become a Significant Brand on Social Media #SignificantBrands #smlondon

How can your brand go from survival to significance on social, digital and in general? I asked this and other strategic brand questions to Jeremy …

How Image Tagging Can Help Your Brand's Social Media Marketing

Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to …

Take a listen for some practical steps and discipline.

It’s been way too long: Apple sends invites to October 16th event

Apple isn’t quite done rolling out its new products for 2014, as the company just sent out invites to a special Town Hall event being held on its Cupertino campus on October 16th at 10AM PT.<p>The event comes just weeks after the iPhone 6 and Apple Watch were revealed, but the invites provide few …

4 Things You Need to Know About How Under-30s Are Using Social Media — The Content Strategist

Butter, a new social media app, recently released a white paper that attempts to answer a (digital)-age-old question: How are millennials spending …

What Your 'About Us' Page Is Missing

Just about every business website has an “About Us” page or section, but most of these are <b>missing a key ingredient</b> that will help turn <b>visitors into customers</b>.<p>Last week, I spoke at the big web marketing conference <b>Pubcon</b>, and a highlight of the event was hearing persuasion expert <b>Robert Cialdini</b> …